In Episode 13 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Scott Taylor, Founder of MetaMeta Consulting, where they discuss the importance of Storytelling for Data Management.

Scott has recently released a book on this subject and consults on how to raise the profile/importance of Data Management within an organisation, which includes:

• How it differs from traditional Data Storytelling
• Why obtaining support for Data Management is a challenge
• Why 60% of business objectives won't happen without better Data Management
• How the vocabulary/terminology needs to change
• The need for Data Science & Data Management to collaborate better
• Why Data isn't useless without Analytics
• How you can SEE Analytics, but FEEL Data Management
• How "scale" immediately brings you into the conversation
• Why customer relationships are the most important thing to your business
• The similarities between the CDO and CMO
• Why your story is a "sales pitch" designed to drive action
• The three V's of Data Management and how to use them

Link to Book:

https://www.amazon.co.uk/Telling-Your-Data-Story-Storytelling/dp/1634628950/ref=asc_df_1634628950/?tag=googshopuk-21&linkCode=df0&hvadid=463023885319&hvpos=&hvnetw=g&hvrand=15561163113273700392&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9046663&hvtargid=pla-1032186806364&psc=1&th=1&psc=1