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Audio Branding - Jodi Krangle EPISODE 7, 1st January 2020
18 Minutes to Harness The Power of Sound
00:00:00 00:04:32

18 Minutes to Harness The Power of Sound

Sound has a very powerful effect on our behavior and it can be used to great affect in a variety of different settings.

Here's a link to the "piano stairs" experiment I mention in the podcast:
https://youtu.be/2lXh2n0aPyw

This is the article from 2015 within the APS (The Association for Psychological Science) called Background Music Influences Buying Behavior - https://www.psychologicalscience.org/news/minds-business/background-music-influences-buyer-behavior.html

I'm sure you all know about Pandora: https://www.pandora.com/

And here's a link to Steve Keller's very interesting TEDx talk on the subject.
https://youtu.be/yvnxQ2fQg10

He's written an extensive white paper about using music and sounds within the healthcare industry and I'll be exploring that in a lot more detail in future episodes.

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