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18 Minutes to Harness The Power of Sound
Episode 71st January 2020 • Audio Branding • Jodi Krangle
00:00:00 00:04:32

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Sound has a very powerful effect on our behavior and it can be used to great affect in a variety of different settings.

Here's a link to the "piano stairs" experiment I mention in the podcast:

This is the article from 2015 within the APS (The Association for Psychological Science) called Background Music Influences Buying Behavior -

I'm sure you all know about Pandora:

And here's a link to Steve Keller's very interesting TEDx talk on the subject.

He's written an extensive white paper about using music and sounds within the healthcare industry and I'll be exploring that in a lot more detail in future episodes.

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