2020 has been a year of Surviving & Reviving and as we look to 2021 we turn our attention to how we can Thrive. When the pandemic first started to take its grip on the world, most brands went into survival mode to safeguard and protect their businesses and their people, when it became clear that this was going to be a long reaching, long lasting situation, businesses were forced to take stock and evaluate how to revive not only their campaigns, but how to adapt their business model in difficult and unprecedented times, with financial constraints and pressures to hit targets. Now, with the hope of a vaccine and the reality that this pandemic will change the way we work, interact, communicate and do business, brands are looking to the future and asking how do we ensure we thrive in this new world. Moderated by Kiri Sinclair, The Marketing Society, Hong Kong Board Member, we heard from Cheuk Shum, Head, Retail Marketing, Hong Kong, Greater China & North Asia at Standard Chartered Bank and Natalie Truong, Chief Marketing Officer, Asia & Partner at Mercer.