Create Your Course Online: Best Online Course Platforms 2022
Episode 15026th August 2022 • Women Conquer Business • Jen McFarland & Shelley Carney
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The Women Conquer Business show is an educational, howto, women

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in business podcast that features stories, marketing news and real life

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experiences from fun and friendly hosts, Jen McFarland and Shelley Carney.

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Join us as we dive into the details so you can slay marketing overwhelm, streamline

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processes and amplify your impact.

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You'll learn strategies and tactics, leadership skills, and practical

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advice from successful women entrepreneurs to help you grow,

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nurture, and sustain your business.

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Hey.

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Hey.

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Hey, welcome.

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Welcome.

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Welcome.

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It's Jen McFarland and Shelley Carney.

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Woohoo.

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We're here.

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Woohoo.

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For our Women Conquer Business.

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This week's show we're talking about create your course online best

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online course platforms for 2022.

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Yay.

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With the rise.

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Yay.

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With the rise of self-publishing and the success on platforms such

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as YouTube, blogging and podcasting.

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There's now a tremendous demand for online courses.

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And also last week, we talked about eCommerce in general and

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why eCommerce is so big by using online course creation platforms.

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Businesses can create courses to sell or use internally.

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So amazing.

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These platforms are a great way to promote your brand, business, products

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and services to increase revenue and attention and your audience,

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all kinds of things can happen.

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So this week we'll take a look at the top online course platforms for creating,

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hosting and selling your online course.

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And I have a confession to make.

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I belong to a lot of course platforms.

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I think it's part of my addiction to apps.

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The other thing that I wanna say is I can't even believe this.

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It is the 150th episode of the Women Conquer Business podcast.

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Yay.

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yeah, my friend, it's so funny.

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My friend, Betsy Carver years ago said you would be great on a podcast.

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I think you need to have one.

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And I was kinda like why, what?

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And now it's been like four years later and still here and crazy,

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and it was a Third Paddle podcast.

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Now it's the Women Conquer Business podcast.

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Now we're talking about changing the name again to Marketing How Tos, since

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that's exactly what we're doing here.

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It's gone through so many iterations if you were here four

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years ago and you're still here.

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Wow.

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And thank you.

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That's so awesome.

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That's right.

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And so let's

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for applause for the whole thing

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thing I know.

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And it's so crazy.

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I oops.

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Like we could just play applause the whole time.

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Like I can perform to that.

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I have no, no issue with that.

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It's so funny because now this podcast is in the top 2.5% of all podcasts

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which is another like accomplishment.

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Now, why

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Can you tell me why?

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What is it?

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Because it's been around so long?

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Because you have so many episodes?

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Or is there more?

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To it than that?

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Listen notes has their own algorithm for that.

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If you go to listen notes.com, you can go.

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And that's one of the big search engines for shows.

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I think a lot of it has to do with longevity number of episodes.

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If you remember most podcasts go out after seven episodes.

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So pod fading is real.

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If you have the longevity, I think that's part of it.

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I think.

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Reviews, it's all kinds of stuff.

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They look at all of it.

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So it's just a cool thing to look at, or, when we started, I think we were top 5%.

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So just you and I doing this regularly, boosted it back up.

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I think when I quit before it was at like 3% and now it's at 2.5%.

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Certainly the people who are in the 0.5% are like, really big shows.

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That have a lot of support, corporate support, which we don't.

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So it's a pretty good little feather to be in the top 2.5% as a little indie podcast

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that kind of started off as this fun side gig , which is really what it was for me.

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I just like to talk.

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Yeah.

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Yeah.

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It's so it's kinda neat.

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It's a good way to.

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It's a good thing to do.

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It's a good way to get your voice heard.

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And if you're really interested in that, I really encourage people to explore it.

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Is it right for you?

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And I know Shelley would agree with me cuz that's what she helps

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people with and stuff that's right.

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It's once you've done it, you're like, oh, that was easy.

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I thought

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it was gonna be hard I wish we had that button, that was

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easy.

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oh, it was gonna be harder than that.

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No,

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pretty easy.

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I know it's not so bad.

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It's really easy.

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Yeah.

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Okay.

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So I am looking here and I see that you are closing a YouTube channel.

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What that is correct.

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Toby and I do a show on Wednesday evenings and we have been on a

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channel that we've been on since 2017, which started off as A Gypsies Kiss.

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And we talked about the Forrest Fenn treasure.

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And then in 2020, that treasure was found.

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So we talked about our own treasure.

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We wrote a book called A Gypsies Kiss, explained our, the story

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of where that name came from.

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And it's a true story from Toby's life.

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And then we had a treasure hunt along with it.

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Once that treasure was found, then we're floundering.

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What are we gonna do now?

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And we've been playing with that channel, trying to make a

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decision about what to do with it.

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While we finally made a decision we're gonna be doing travel logging, and

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mostly in New Mexico, Toby's bought a fish skiff boat inflatable that

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you can stand on, it's got chairs, it's a fishing boat, but it's small.

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And we're gonna take that out to different lakes in in New Mexico and check those

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places out and make videos about it.

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And that is going to go on a brand new channel.

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We are leaving the channel that had 6,300 subscribers because only 10 people

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were showing up for the shows anyway.

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So why not start over with just the people who are interested

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in what you're talking about?

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So last night we went on, we talked about, it's time for us to have a

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clean break from what we were doing before and start a brand new channel.

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To freshen up our algorithm, our audience everything about

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it's going to be fresh and new.

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It's called New Mexico day trips.

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Woo.

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And we're going to do our own travel vlogging.

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Talk about, boating on a budget.

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We're gonna talk about yeah.

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Fishing and going places in New Mexico.

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And then we're going to interview people from other places who are

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also doing travel vlogging so that's really can grow our audience in that

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way and grow the interest, you know of, oh, it's not just New Mexico.

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Now.

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I see people who are in, traveling through other places and what

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they're doing and what's to do there.

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So

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it's look fun.

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I saw a picture of.

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All this boating stuff.

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Are you gonna be doing cool things like unboxings of all that and

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like talking through like putting all of those pieces together.

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I saw like a post.

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I can't remember if it was you or Toby about

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that.

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Yeah.

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Toby's been posting about it.

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He put out a video this week of all.

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He showed all the boxes in his garage.

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What's inside of them and how he's going to be putting this boat project together.

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And funny thing is we have another channel where a few years ago he

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put together a boat, a trailer for a different kind of boat, small little boat.

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And that was the number one and did a walk around of the whole

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thing the trailer and the boat.

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And that's the number, like the number one video on that channel and that

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channel's been around for 10 years.

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And that is like what everybody wanted to see.

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So we're like, okay, let's do

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that.

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And it, and for those of you who were listening, if you're not familiar with an

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unboxing, Shelley, do you wanna explain?

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what we mean by that?

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Basically it just, you get something in, from Amazon or wherever it comes in a

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box, you open up the box, you talk about what it is, how you're going to use it.

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People get excited because they live vicariously through you.

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And it's they just bought a boat.

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They get that same feeling.

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So they like to watch that with you.

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So all of which is to say, you can make videos about anything and

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people are gonna be interested in it.

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That's true.

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And there are entire channels that are just devoted to unboxing stuff.

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I it's interesting to me.

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I love that stuff.

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So there's channels for kids.

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Where people just open up toys, new toys, and new games for little kids

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and they play with them and that's it.

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And kids love that

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stuff.

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I'll be honest.

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I've thought about having.

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Weekly shows on my YouTube channel where I'm just going through talking about

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software since I test so much of it, I've actually thought about doing that.

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And then I'm like, oh, it just seems like a lot of work.

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But when you can just throw it in there here's what I, looked at this

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week and here's what I thought of it.

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Then it's not so

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much about, it's not so much.

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Yeah.

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Yeah.

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So I think this sounds great.

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I love what you're saying, because I feel like you're excited about it.

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Yeah.

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I, it was time, we keep dragging these people along with us and

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they're, they don't wanna be there.

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We don't wanna be there, but they keep showing up.

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We're like, we're not gonna talk about that anymore.

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That's in the past now we're, we've got to move forward.

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And now that we've made that decision of what it is we're gonna be talking about.

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And that we're gonna be bringing people on who are also doing travel vlogging.

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And we actually have.

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A couple of people in mind.

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There's a woman called wonder hussy and she's got over a hundred

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thousand subscribers and she's been doing travel V blogging for

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years like close to 10 years maybe.

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And she's got a huge audience.

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We have interviewed her in the past and we'll bring, try to

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bring her on again and yeah.

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And share her insights.

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That's awesome.

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I know a few people that do different things, like one person

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who talks about different backpacks.

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For traveling and hiking and all that kind of thing.

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Yeah, there's just all kinds of, it's like very expansive.

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I'm feeling like this is very expansive.

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You have a lot.

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Yeah.

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Yeah.

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It's a, we're calling it day trips because we live right in the middle of New Mexico.

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So there's pretty, we can pretty much go anywhere in New Mexico and back in a day.

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If we go down to Las Cruces, that's a four hour drive, so we really

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gotta get up early if we wanted to do that, but we could make that happen.

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Pretty much anywhere in New Mexico, we could go there and

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back in one day, so trip.

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Oh, let me know when you go to truth or consequences, I might just

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show up and sit in a hot tub and

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talk to y'all there's there is a lot of hot Springs in New Mexico that.

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That people just don't realize that if they

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haven't been here.

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Yeah.

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Yeah.

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It's I love New Mexico.

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Love it.

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Love it.

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What is it that you wanted me to talk about?

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Do you want me to talk about that?

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I bought new office supplies.

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Is that the, I

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don't think so.

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last week somebody told me they were gonna go drive some big, fancy, fast

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car rent.

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We talked about it, right?

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We talked about it last week.

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Yeah.

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So last Thursday I talked about how I was, how my husband got me this gift of driving

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a Lamborghini and I was gonna go do that on Friday and I did it and it was awesome.

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It was everything that I expected.

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It would be, and more, it was a lamb Lamborghini hurricane, and we were

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at Portland international Speedway or Raceway PI R here in Portland, Oregon.

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And I had, so just to be clear, I go in, I register, I bought all of the things.

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So I have a video, I have pictures.

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My husband made fun of me, but no, what am I gonna do this again?

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So I went in and like I said, you can

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make a whole page in your website about it, and now you've got to go in it.

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I just needed like some time to process this experience, to be honest with you.

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So I, so we show up at, on the day and get all registered.

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And then the first thing is we have to go into this class and the class is

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like awesome and scary at the same time.

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It like really grounded me in the fact that I was about to drive a $250,000 car.

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Like you are like, kinda oh, like I can't afford to replace this thing.

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And they're like, if you hit a cone, if you hit, you know how, like on the side

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of a track that kind of rumble strips, if you hit a rumble strip, if you go

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into the grass, like you're gonna damage the car and you're gonna have to pay.

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And I was like, okay , I think my voice cracked, even at the time, and

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it had like all these rules and stuff.

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And I had bought more insurance because the, what came with the package was

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like a $6,000 deduct deductible.

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And I was like, yeah, no, I don't wanna pay that much.

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So I paid a little more so that it, the deductible went down to 2000,

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but I really, so it freaked me out.

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Like I didn't wanna pay for damaging this car.

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Realized when I walked up to the car, the reason why anything could damage it is

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it's like incredibly low to the ground.

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Like I drive a Mustang it's low to the ground.

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This was like, even, it was so low to the ground.

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I sit down.

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Oh.

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So then we waited in line.

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I didn't do, I sh which I should have.

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I just didn't understand everything on the website.

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They had a lead car package where you could ride with

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somebody and learn the track.

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But I was confused about what time and like how all that worked.

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So I didn't do that.

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So I'd never been to this Raceway before.

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I'd never driven a car like this before.

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So I get in, there's an instructor sitting next to me, but to be

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clear, this is not driver's ed.

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They do not have brake pedals or steering wheel over there.

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I'm driving the car, I'm working the pedals and on the race track they

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had cones and they were basically.

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If it's this color cone you need to break.

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If it's this color cone, you need to not break, so it's not accelerating.

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And then if it's a green cone, you get to go, and then there were all these hand

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signals that the instructor was giving me and all of, there's a lot going on.

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So the whole experience was like 10 minutes.

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But it was crazy and it was awesome.

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And so I'll admit that the first lap I'm driving, like a grandma, like I'm like

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I could hit, I could go off the road.

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And there's like on the video, which I bought, there's even one, one part where

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he's like the ice cream is melting.

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The cops are on your tail.

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And I can tell he is just come on.

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And you only get three laps.

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So the first lab was really kinda like learning the track.

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The second time around.

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I'm going a little bit faster.

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We hit the straightaway.

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And he is come on sister.

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And I like hit the gas pedal as hard as I can like to the floor.

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And I got it up to 161 miles an hour.

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And I can tell you that in watching the video, and I remember

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screaming when I got up around 120 miles an hour, I just went woo.

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And I was like, like I had this look on my face of just yeah, like we're doing

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this, and I like and then it went and it, cuz the car is like incredibly smooth.

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It's amazing.

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What $250,000 in one car can do because the force of going that fast,

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I'd never gone obviously a hundred.

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I hadn't gone 120 before I've gone over a hundred before in Idaho.

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Shh.

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Don't tell mom and so on like country roads and stuff.

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But you know the car, like when I did it before the car was shaken, like

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everything felt like it was gonna fall apart just before I had my Mustang and.

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But when you go 160 miles an hour in a car, that's gonna go 202, which

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is how fast the Lamborghini can go.

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The car was not shaking, but my body was because the force of going that fast.

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And I can say that as he's saying, get off, there's a part in the video he's

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like saying, get off the gas that like, at that moment, like my eyes are shaking

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and like the track, everything is moving back and forths, very intense moment.

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And also very joyful for me.

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Like it was both, so it was awesome.

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Went like 120 at one point 160 at one point and a hundred and.

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110, 115 or something at another point.

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So it was pretty exciting, pretty invigorating afterwards.

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And John was there the whole time.

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He was just like RA it was very cool.

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And then afterwards, we went to this place.

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It's so cool.

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It's called the island cafe.

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And it, so it was almost like a whole vacation, cuz the island cafe is near

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the Raceway just in a, it's just a part of town we don't get to very often.

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So we went to the island cafe sat along the river.

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John had a beer, I had a pina colada we just pretended like we were on vacation.

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We were like right on the river where all these house like floating homes

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are and people driving by in boats and stuff, it was just really pleasant day.

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It was really amazing.

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I, if you like to drive fast go out and do it, they travel all over the country

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and they also do like things on the road.

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The regular road where you're not going that fast.

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So it's a really cool experience.

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I've told some people and I can tell they're like clutching the pearls.

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I'm like really nervous.

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So it's definitely something if it's your thing, like to do it, but

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otherwise you could probably skip it.

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yeah.

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Wow.

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Fun.

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Really exciting.

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Super fun, especially just having recovered from my concussion and yeah,

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let's really put it to the test.

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So we have somebody who wants to know, are we talking about online course platform?

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Yes.

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Sorry.

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Yes, we got, I know, sorry.

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We got a little sidetracked.

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We are going talk that we had to talk about.

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That was so cool.

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Such a cool story.

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So let's slide into breaking news.

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It's really quick today.

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All right.

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Our friends over at near media are reporting that Yelp their new business

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stream is selling your business data.

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So if you've invested a lot of time, money and effort into Yelp, just know

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that they're also benefiting from that for years, I've told people don't, put

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your posts on, put, have a business profile on Yelp, but don't buy their ads.

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They've been largely seen as a scam.

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Now.

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We know that they're selling your business information.

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So if you're going to get a rise in spam emails and calls and things

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like that, it could be coming from.

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Yup.

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Wow.

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I've never I've never liked them.

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never liked

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them either.

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Okay.

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So that's it for breaking news.

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Do you have anything Shelley?

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No.

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Okay.

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Let's move into

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training.

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Let's move into training.

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So there you go.

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We are in fact gonna talk about online course platforms.

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That's right.

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And here we are.

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Boom, boom.

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Let me see if I can present

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presenting Jen's

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slides, presenting my slides.

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Okay.

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So before we talk about the specific platforms, just really

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briefly, we have Three winning strategies heading into this.

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So the first one is, oh, it's actually not, but there's a few compelling

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reasons for creating digital products.

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We're not gonna spend too much time on this because we did talk about

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e-commerce a little bit last week, but one of the reasons why people

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talk about doing courses so much is it takes you from a one to one

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client relationship into one to many.

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That means you can be talking to a lot of people all at the same time.

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And it's like leveraging your time a lot better.

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One of the other reasons is it's a passive income stream.

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People can buy your courses and you're not in front of them.

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You could be sleeping and earning money while you sleep.

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The third reason is it also creates a curated experience for your audience.

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So based on what they need, what they want, that's one of the

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reasons why you create courses.

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It's really important to do that.

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One of the other things to really consider as you're like going into this, it's like

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kind of the small online business dilemma.

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I also have like small business marketing dilemmas.

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But when you're gonna be creating a lot of online content, you have to realize, you

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have to think about how this balances out with maybe the rest of your business or

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with what it is that you like to create.

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Do you have the time, passion and patience for content creation?

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Because sometimes it takes a while , it's not necessarily free.

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Do you have the resources for things like a course platform, video and

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audio editing and then of course marketing and then the value.

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So do online courses and products add value to your business.

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And how soon do you need it?

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Sometimes people don't give themselves enough of an on ramp

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before needing the financing, the money from a course platform.

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And just understand that it can take a little bit of time before you

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start to generate a lot of serious.

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Money from it, depending on how big your audience is, how big your

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email list is and how aggressive you are about getting people into it.

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That's right.

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It's like any digital product.

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If you are doing it on your own, then you are responsible for selling it on

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your own, marketing it, getting it out into the world bringing people into it.

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If you want somebody else to do that for you, then put it up on

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somewhere like you to me and let them take care of all the marketing.

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And you just create course after course, you can do that too.

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Of course, they're going to give you a portion of the income from

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that because a lot of their.

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A lot of your money or a lot of the money that goes into places like TMY

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or Skillshare or one of those that has courses online, a course online

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platform, they do the marketing for you.

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They do.

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And you pay for that.

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every time they sell your course they get most of the money you'll get some of

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the money and that pays for your market.

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Absolutely.

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Absolutely.

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Another one is Maven that's getting a lot of talk around

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town and they do the same thing.

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Okay.

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So they take a lot of the money and, but they're helping to advertise it.

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So that's the cool thing about Maven is they're actually teaching

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you about their platform as well.

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Which is neat okay.

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So the first strategy is to begin with the end in mind.

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And what I mean by that is how does it fit into your customer journey?

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Where at what touch points are they gonna come in and maybe

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have let fork in the road, right?

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Like you can either work with me one on one, or you can take this

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course, or maybe you work with people.

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And there's some things that you don't wanna work with people on

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one to one anymore, and they can go and investigate it deeper.

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And then come to you with questions as part of your consulting.

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There's so many different ways that you can take eCommerce courses,

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whatever online content you wanna sell.

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And you can like bridge that to what you're doing now.

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Or you can be like us.

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And we're trying to like work into maybe making this more of

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a centerpiece of our business.

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The other point is what will your students learn?

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A lot of times people get into trouble because they are like

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I just want to do something.

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So people are gonna hire me.

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And that's not really the right attitude.

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to go into this with you have to think about transformation.

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You have to consider where people are gonna be at the end, because it helps

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them navigate whether or not they wanna buy from you, whether they wanna do it.

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If, is, are they gonna get out of this?

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What they expect and what they want.

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It can't just be like a big sales pitch.

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A lot of people do that.

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I think it's a mistake.

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And then the third part is, how are you gonna get the word out?

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One of the things with epiphany courses.

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Is we realized we didn't wanna do huge marketing campaign

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after huge marketing campaign.

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We would rather just go all in with one fee and you get all of the courses

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rather than here's a course for $75.

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Here's a course for $450.

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And then having a huge ramp up for marketing, we'd rather be more rapid

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in what we create sell it at a slightly lower price and get the word out

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once about everything that we have.

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So you really have to think about your marketing after you make it.

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But you have to do it at the beginning, cuz it'll really

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help you be more successful.

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And I'm sure that's what you are doing with your stuff Shelley.

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The number one thing you wanna focus on for me is that what

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are, what's that transformation?

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What, and that is on your sales page.

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Here's what you're going to have, or know, or learn, or be able to do.

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Here's where you're going to be after you finish this course.

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And then you list those things out, for me, it was like, you'll be able to

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put out a live stream every week, like clockwork, you'll be able to put out a

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book, maybe two books every year, you'll be able, all of these things that.

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That are where they want to be and that they will get to when they finish

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your course, all of the information is super important to know before you

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even begin building the course and to put on your sales page to say, here is

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the transformation that you can expect.

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And part of it.

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So like getting back to Ruth, Anne's question about are you gonna

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discuss online course platforms before we even talk about platforms?

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We have to talk through a couple of things first, because the more,

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ahead of time, the better equipped yard to choose the right platform.

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So that's why, even though we've started talking about courses

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and platforms, we haven't gotten there yet because it's expensive.

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It takes a lot of time and you have to consider a lot of things before you do it.

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Yes.

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And I know Shelley

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agrees with me.

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Oh, , you're gonna get sick to death of this course, by the time

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you finally get it up and running

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. So the second strategy is to be sure

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And you do this for a lot of different reasons, your course, and content

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are like hidden in plain sight.

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It means that a lot of the best courses and the most successful things that you

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can do are the questions that you're getting over and over again, there's

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so much that you can sell because other people don't know how to do it.

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So that's the first thing.

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If you don't know what you're gonna talk about, or if you're kind like

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I wanna talk about this, but I'm not sure that's one of the places to look.

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Those are the rock.

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right on earlier episodes.

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We've also talked about making things, SEO, friendly understand,

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test it out, look up on Google.

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Some of your course topics.

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See if it's phrased the way that you're phrasing it.

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See if people are asking those questions, who else has already

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answered those questions and are those answers good enough?

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How can you make your answer different?

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Those are all things that are important, cause I'll help you get traction

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in the long run through some SEO.

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The next part is be sure that you.

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Ask your audience, ask the people in front of you.

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I see that Ruth Anne smiled.

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So I know that she's still out there.

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Thank you so much.

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The third point is to ask your audience what it is that

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they need, ask your customers.

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You might not know what they need but you know how to answer their questions.

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So that's another strategy to really think of ahead of time.

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All of these strategies will help you get more sales out of the gate, and that's

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really what we wanna help you with.

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That's what we're trying to enable you to do.

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That's right.

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And a lot of times you're gonna, if you've already worked with clients and

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you, or you've just been in a place where people continue to come to you for a

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particular kind of help, then you know exactly what to put into your course.

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It's those things that people have the most trouble with the

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things that they're getting stuck.

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Absolutely.

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So the third strategy, I know people are usually like, Ugh, why does

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Jen always talk about planning?

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It is so important.

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it is

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It's so important.

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It's gonna save your life.

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I know Shelley agrees with me on this.

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But like online product development takes time.

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And it's so funny when I have taught this locally here in Portland and

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been on like eCommerce panels.

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And I talk about the digital this SI part of it creating digital products.

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And I had my colleague off to the side who makes physical products.

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My friend Celeste, who runs thunder pants, USA out of Portland, she read

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all of this and she read about all the strategies and she's oh my God, this

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is just like making a physical product.

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So you have to realize that what you're creating is just the products that you're

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buying in some ways it has to be useful.

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Like you have to plan it out and it takes a lot of time.

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So that means when we talk about it on the course side, we're talking

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about like your titles and topics, they have to be really well developed.

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You have to really be thinking about it.

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You have to create videos.

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You maybe you have handouts or a workbook.

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You also need some sort of sales page some sort of funnel to bring people

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in and let them know exactly what it is that they're gonna get out of it.

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You have to set up pricing, you have to build your decks.

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Maybe you have to do some sort of like product build and you might think it

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is not really one for a course, but.

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Sometimes you have to package things in certain ways to get interest.

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So you have to really think about, what this whole product is that

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you're presenting to somebody how are you going to sell it?

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And then after that it's like the marketing strategy and execution,

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and then the sales beyond that, are you gonna have affiliates?

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Are you going to have other people selling it on your behalf?

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What does that look like?

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How are you gonna get the word out?

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So this is all before before you pick a platform.

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And the reason for that is different platforms do different things well , and

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so depending on what it is that you want it to do and if Ruthanne is still

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watching, she may have some questions as we start going through stuff.

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And if you are watching or if you're listening at home be sure to email

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us at hello women, conquer biz.com.

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We can answer some questions.

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Were you just waving?

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What are you doing?

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No,

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I have a question I wanted you to explain what is a deck?

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Is that your slides?

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What is a deck?

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Yeah, slide deck.

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Okay.

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Yeah.

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Slides.

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Your PowerPoint.

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Cause actually personally I start with the title and topic, but that's

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the second thing I do is the slides.

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So

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yeah.

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It's not necessarily in any sort of order.

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That's why it confused

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me.

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I'm like, wait a minute.

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Where, what is that?

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am I building a deck on the house?

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What's what is a

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deck?

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Yeah, no, it's a, yeah.

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It could be, I don't, I don't know.

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If that's your course.

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Sure.

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But and this is just a laundry list, so you have a lot to think about and if you

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already have a platform, certainly the platform, whatever you make next time, it

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just goes, it just feeds into all of that.

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Okay.

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So let's start, I think this next one is where you're gonna talk about yeah.

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Your favorite course platform.

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Shelley.

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So let's

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start there.

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Let me first address what I look for in a platform.

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Number one, it needs to be easy to organize.

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I have to be able to understand it and work with it in a

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in a user friendly manner.

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It has to make sense.

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And you don't have, I can't be keep going back and forth and into other,

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pages and other places and you, oh, I've tried some things that make

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you do that and it makes you crazy.

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So it's gotta be easy to organize.

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It's gotta accept video, audio, text, and images for your course

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so that you have all those options.

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Maybe you want to give people a video.

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They can watch, they can sit down at their desk and watch, but you also

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wanna give them a downloadable audio.

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So if they wanna go, listen to it while they're walking around and

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doing things or in their car, you can give them a downloadable audio.

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So they can have that as another option.

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You wanna have link learning management tools that give you that back and

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forth with your students so that if they get stuck, they have questions.

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They don't.

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They don't understand or they're in some way, unsure or maybe

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afraid of doing something.

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For instance, in my course, we recommend specific equipment to have

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in your home for live streaming.

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This is a sticking point for some people, cuz they're afraid to buy equipment

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and then have it be the wrong thing.

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So at that point we wanna have a lot of conversation and maybe even a call with

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them, a video call so that we can assure them that they're getting the right thing.

Speaker:

So have that learning management tool to know where people are getting stuck and

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to be able to insert that help at that point, you wanna payment integration

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so that when people are ready to buy your course, they can ease easy.

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Boom, I bought it and then let's get started.

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So you gotta have that payment integration for them.

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And then you want a landing and sales page integration so that you can have

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that funnel where you bring them to that landing page, that sales page, and

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then they get started and then they buy and then they move into those things.

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So those are the things that I want into see in a platform.

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And if I don't see them, that means I'm gonna have to cobble things

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together and I'm not good at that.

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I don't have time for that.

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And it.

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It slows everything down when you have to cobble stuff together.

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So I'm not a fan of that.

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The only

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thing that I would add to this is, so it has to be easy to organize.

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It has to be easy for you to use the best platform.

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And I think Shelley and I have talked about this before is the one that you use.

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That's true.

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So even if we're gonna give you options, like you have to test them out.

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The other thing I would say is be sure to do things as a student.

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Is it.

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So I'm not, I don't wanna spend a lot of time, like hating on products,

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but like some people just say like Kartra, for example, is a really good

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all in one platform, but have you ever taken a class as a student in

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Kartra I have bought classes on Kartra.

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I hate the experience as a student.

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It's awful.

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It's not easy to use.

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I get confused about what I am supposed to do.

Speaker:

So that's an example of easy for you, not easy for your students.

Speaker:

And Ruth has a question.

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Yes.

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Is the landing sales page hosted to the web or is it specific to the platform?

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It depends.

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I would say so if you are using I, if you're using and you can speak to

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za, cause I know that's what you're using, but if you're using teachable

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or podium or think if Kajabi, certainly they all have landing

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pages or sales pages included in it.

Speaker:

And pod teachable.

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A lot of them also include all of the emails on the back end.

Speaker:

So if you wanna send out like drip emails, as people go

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through a course it will do that.

Speaker:

Not all platforms do it.

Speaker:

So you could also work your landing and sales pages through if you're

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already using something like a, click funnels or lead pages or something

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else, you could do it that way for ease of use when you're getting started.

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It's nice to have it as part of the platform that you're using.

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It's all kind of personal preference at that point.

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Very good.

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My favorite course platform and I have gone through several I've tried T me.

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I've tried teachable.

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I've tried member vault.

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I've tried product.

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I know I've tried.

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Oh gosh.

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Now I'm forgetting the name of it.

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It was the coaching one.

Speaker:

Oh yeah.

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Up coach up coach.

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Yeah.

Speaker:

And then I settled on VAA.

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The reason I like VAA is it has all the integration of all the different things.

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You can create a website, you can create a landing page, you can create a funnel.

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You can bring in the email list and an email from there.

Speaker:

You can put your course in there.

Speaker:

You can have a membership if you want.

Speaker:

You can have at CRM there's so many different things integrated into it.

Speaker:

But one of the things that I like the most is you can purchase it.

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Never, paying a monthly fee like you do with some of these like teachable.

Speaker:

So I, I prefer that as well, if it's at all possible to purchase the online course

Speaker:

platform product and then, and you mean outright, you have it don't have to fake

Speaker:

payments, right?

Speaker:

Yeah.

Speaker:

For example, you bought VAA on app Sumo.

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Exactly.

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I have a member vault account because I was one of their founding 100 members.

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I never have to pay for it again.

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If you have an opportunity for a really good platform, That you

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find, and you can buy it outright.

Speaker:

It is good because you don't have to, you don't have that ongoing cost of the

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platform, plus the fees that people take off of the top of any payments plus,

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it can be really expensive and that's what we mean about the ongoing costs.

Speaker:

Yeah.

Speaker:

And all of that.

Speaker:

Do you have a is your za at a place where we can look at it

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or not yet?

Speaker:

Not really.

Speaker:

Not yet.

Speaker:

I haven't published because I don't have the videos done yet.

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Okay.

Speaker:

I've got everything, but the videos done I'm saving those for

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the last, because I'm still, I was still tweaking the curriculum.

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Every time I would do another show or I would work on something else, I would go,

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oh, I need to add that to my curriculum.

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So I wanted to make sure my curriculum was at a point where it was set in

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stone before I started doing the videos.

Speaker:

And and actually setting it into stone.

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absolutely.

Speaker:

Yeah, absolutely.

Speaker:

Okay, that makes sense.

Speaker:

Yeah.

Speaker:

Do you have any other favorite platforms you wanted to talk about?

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And one of the things that za does as well is it will accept a video.

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If I make a video, a course video, a training video, it will

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accept up to one gigabyte video.

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And I've found that if I am recording at seven 20 P on stream yard I can do up, 30,

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40 minutes and still not get to that one gig limit so I can embed, or I can upload

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my videos, my original video into the course platform where a lot of these, they

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require you to have it hosted somewhere like on YouTube or Vimeo VI or somewhere.

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And then embed the code.

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And so they are out there.

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So somebody could actually stumble across the course video in that way.

Speaker:

They all za also offers you the opportunity to do that.

Speaker:

If you want to do it that way if you'd already had your videos up on

Speaker:

YouTube and you wanted to create a course with them they give you that

Speaker:

ability, but you can also just upload them directly into the platform.

Speaker:

So I kinda like that about it.

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I think it's really cool.

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And I'm so glad that you found something that that works and

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it's at VAA vaa.com V O N z.com.

Speaker:

It is an all in one platform.

Speaker:

I think that, it, whenever you do an all in one platform, that's when you

Speaker:

really have to do your due diligence, like you did up coach, and it wasn't an

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all in one platform that worked for you.

Speaker:

You did your due diligence on za, and it really works for you.

Speaker:

My recommendation for everybody out there is if you're looking at a Kartra a Kajabi

Speaker:

Avanza there's a whole, even podia to an extent is an all in one, always know

Speaker:

that you have to give up something like it's never good at all of the things.

Speaker:

So the upside is it's all in one place.

Speaker:

It's super easy for you, the entrepreneur to navigate it, you can

Speaker:

learn it like the back of your hand and it'll will be seamless for you.

Speaker:

It'll be great.

Speaker:

The downside is someday you might wanna do something a little different

Speaker:

and it might not be able to do it.

Speaker:

It's just a risk, but there's risk in everything.

Speaker:

Nothing is gonna be absolutely perfect.

Speaker:

So as long as we just have awareness of that, Then it, then we just go

Speaker:

and do it, for example, when I talk about what I am doing for epiphany

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courses, it's not anything that I'm recommending today because we have such

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a different thing that we are doing over there that makes it different.

Speaker:

So yeah.

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Are there any other platforms you wanted to share before you take a drink?

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? Jen and I both really like heartbeat,

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of the students and peer to peer.

Speaker:

And then of course, appearing there in there is the instructor, but also is

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a friend who can talk people through things and keep them from getting stuck.

Speaker:

And you can also use heartbeat in as Entry level free place.

Speaker:

And then you can talk, talk to them about taking the course and adding that on.

Speaker:

And then in heartbeat you can add on a member group just for those people

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who are in the course and and you can give them that special treatment in

Speaker:

there.

Speaker:

Yeah.

Speaker:

And we're using heartbeat for something a little different.

Speaker:

But yeah, I think it's great.

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I love how you're gonna use it.

Speaker:

I think it's perfect.

Speaker:

And heartbeat, I love because it's super well supported.

Speaker:

And no matter what platform you choose, make sure this is, these

Speaker:

are like, some of this is like basic software buying here, right?

Speaker:

Go in, test out the product, test out customer service.

Speaker:

If they're not gonna answer your questions when you're on a free trial,

Speaker:

imagine what it's gonna be like when you.

Speaker:

Paying for it.

Speaker:

Like it can be worse.

Speaker:

So make sure you go in, try it, see what customer service is gonna be

Speaker:

like, read reviews, not just the ones that are like, Hey, this super awesome

Speaker:

murderer like that are affiliate links.

Speaker:

Get in the weeds, read the ones that are negative to and it

Speaker:

helps you make these decisions.

Speaker:

So my course platforms are a little bit different.

Speaker:

Part of it's cuz I have an app addiction that we've talked about many times.

Speaker:

So if you are a non-technical entrepreneur and you wanna have a website, but

Speaker:

you don't need like a super heavy duty learning management system.

Speaker:

And by that, something that tracks how far into each lesson people are going.

Speaker:

All of the things that Shelley just talked about, about the back and forth.

Speaker:

Squarespace has now become a, like a great place where you can have premium content.

Speaker:

You can have membership, you can sell and pay, have paid newsletters, have.

Speaker:

Paid courses, digital downloads.

Speaker:

It's great for podcasting.

Speaker:

And then they also have bought acuity.

Speaker:

So you can do all of rescheduling through there.

Speaker:

You can do all of that for two to $300 a year.

Speaker:

So if you're low budget, not a lot of techy skills and you don't

Speaker:

need again, the heavy lifting of a full learning management system.

Speaker:

This is a good option for you.

Speaker:

This is also a good, like I'm gonna do everything.

Speaker:

I'm gonna try out courses.

Speaker:

I need a website anyway, and then if my courses get too technical or too

Speaker:

hard, or I need more out of them, you can always spin off to a course

Speaker:

platform like a, like teachable, VAA, Thinkific, something like that.

Speaker:

So this is a good starter option.

Speaker:

And they're really beautiful.

Speaker:

Other starter.

Speaker:

Starter platforms that you could use forever.

Speaker:

These are like, cuz I'm a big believer of starter course platforms

Speaker:

that can be your forever home.

Speaker:

If you have no budget, gum road is a good option.

Speaker:

It's free forever, but they charge transaction fees based on sales.

Speaker:

So gum road, you can sell anything.

Speaker:

It's great for creators.

Speaker:

But you may have to charge a little more so that your take home is better.

Speaker:

And then the more you sell the lower their fees are.

Speaker:

So you have to think about it, right?

Speaker:

Like you may not pay.

Speaker:

$150 a month for something like a gum road.

Speaker:

But if your course is like $6,000 and they're taking 9% off of that, you're

Speaker:

actually paying more for a platform like gum road or T me or Maven, whatever it is.

Speaker:

But gum road is a good place to start.

Speaker:

It's yeah.

Speaker:

And they do courses, they do all kinds of things.

Speaker:

It's just more robust than like a Patreon or something like that.

Speaker:

The next level.

Speaker:

And I have used this platform.

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I enjoyed it.

Speaker:

I found it a little limiting but it's podium and it is, if you

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are one person, you're not gonna have a lot of different teachers.

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And you're not very technical podium is a great option, $33 a month to start.

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And then it goes up from there.

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There's no transaction fees.

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It includes email marketing email for your courses.

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Not a CRM, so it's not, it's different than za Zas.

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Good for coaches Poya is good for coaches slash content creator type

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it's just a little bit different.

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The websites are nice.

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It does a website, but like Kajabi.

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You don't really want your whole website on there, cuz it

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doesn't, it's not as flexible for a website, not as great of SEO.

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But they do have, it is a nice user interface.

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As a student.

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It's great to use.

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It can be very clean.

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I have clients on podium.

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They love it.

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Probably the best full featured LM, learning management system that

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you can grow into is think if it's way more flexible than teachable.

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You can integrate a lot more things with it.

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It is in general of the big behemoth learning management systems.

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It's really good, but it also gets really expensive, really fast.

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So it, to get all of the full features, it's $150 a month, but unlike Kajabi,

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which starts at $150 a month, , you can grow into it to an enterprise

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grade level and you top out at that $150 a month for the best business

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tools that they have to offer.

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Okay.

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Anything you got?

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Yeah, I just, I don't, if you can avoid a monthly payment

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that, that's my favorite.

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Yeah.

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I think it just depends on, yeah, it just depends on what it is that you want,

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and then if we go into more advanced, I feel like we have to answer all of the

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questions that I anticipate people having.

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Advanced platforms.

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So member vault, when I joined member vault, I got it.

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I'm a founding 100 member.

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I have, I can show you my member vault right here.

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And this is the, if you go to courses dot women, conquer biz.com, it's.

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This is what it looks like.

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I have a little promo to the podcast.

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I have a lot of they're really big on.

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Celebrations and like getting people in with gamifications.

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So it means as people finish things, you get engagement points, those

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engagement points, you can then say, when somebody goes through so many lessons,

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they get a free course or they get.

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Whatever it is that you decide that they get that's the basis of it.

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They've now made it much more robust than when I first joined as a founding member.

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But if you go in here, like there's an automation station there's a button

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here where if you wanna schedule a consult with me, you can, and then

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I only have three courses up here.

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It's really pretty basic.

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Because I do work with people who are on member vault and so full

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disclosure, I'm one of their consultants.

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So that's really what the thrust of what this is here for member vault used

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to have a really robust, free plan.

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And in the last few months they made some business changes.

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And so now they are all in one plan at $99 a month.

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Now I think that's great for them.

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I love what they have, what they are doing with their business.

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They have a lot of support.

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The downside of that is not everybody can do an entry point at nine $99 a month.

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So they're making a business decision about who it is that they wanna help.

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It's a wonderful company, very supportive and really great, but it's

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expensive for many people at that price.

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If you wanna have a learning management, if you wanna, if you have a WordPress

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website and you wanna have a full meal deal on your WordPress website, there

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are a couple things about that one.

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It is phenomenally flexible.

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You could probably upload a chicken into WordPress and sell it if you wanted to.

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I don't know.

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We'll have to talk to my friend Bridget Willard about that.

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She's the one working on the chicken farm, not me, but I will say, and it's

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great for SEO, but it's very technical.

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Sometimes when you add things like learn dash or some of these other

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learning management systems to WordPress, you have to really, again,

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think about the user experience.

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Are you sending somebody to the back end of a WordPress website

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so that then they figure out which course they're gonna take.

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So you don't really wanna do that.

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Cuz WordPress is a turnoff to a lot of people.

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If they're not very technical and I've taken courses from people and

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somehow I end up like in this weird am I an admin of this website?

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kind of place.

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And I don't like being in there.

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But you can spend the money for an access ally and it is fully featured

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wonderful membership platform, but it's, you're paying for it.

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I mean it's 82 to $208 a month for access ally plus the cost

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of your WordPress website.

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Super technical to set up.

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If you don't know WordPress you're probably gonna have to have a developer

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to help and then access ally from what.

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Read and heard from colleagues is really good for, with helping

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you on that end too, but you probably need some help with them.

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And then the last of the courses I wanna talk about today is Kajabi.

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Cuz everybody asks me about Kajabi as an entry point course platform.

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I don't really like it for that.

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Like I know people who got into Kajabi like years and years ago when it was

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super affordable and less featured.

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It's great for coaches.

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I know Brendan Burchard talks about it all the time.

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He's part owner.

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So bear that in mind, if you do it, he's getting affiliate and he also owns it.

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Bear that in mind, it's not a website replacement.

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I work with people who put, went all in on Kajabi, terrible for SEO, not

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the best, like all in one website platform, cuz you're giving up a lot.

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I don't necessarily like it if you're getting in and it's not just the $150

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a month part it's that there are a lot of limitations at $150 for Kajabi

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that don't exist on other platforms.

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Podia, think if it VAA what I'm doing on ghost, like all these things, I can't

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make as much stuff as I want and sell it.

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I can test it out and see what people respond to on Kajabi.

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That's not really the case.

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You have a limited number of products at all levels.

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I believe.

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Maybe if you go to 3 99 a month, you can make as many courses as you want.

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You have a limited number of people which most people aren't gonna bump up

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against the limited number of emails you can send out all these limitations.

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make it really hard to test things out.

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If you have an established audience, if you have courses that you've been running

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for a long time, You can, it's a great platform when it's established, you

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can take your audience with you there.

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Kajabi is great.

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If you have something settled and you have people to support you and help you with

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Kajabi it is somewhat easy, but it's not the easiest course platform to work with.

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Yeah.

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And I think it's got that whole big name, coach thing going for it.

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Like you said, Brendan Bouchard James Wedmore.

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These are people who own stock in it and they promote it.

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So it sounds really good because it's coming from somebody you like to

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hear from one of these influencers, but when, like you said, it's very

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expensive and it does limit you in ways that other platforms don't.

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Exactly.

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Yeah.

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It, and.

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And it's fine.

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You just have to know, I just know a lot of people who've made the leap and

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then been like, oh, this part isn't as easy, like I had a client move

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off of Squarespace, move to Kajabi.

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Get off of convert kit and then go back on convert kit, cuz the

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email wasn't gonna do enough.

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So you know it's hard.

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You have to really think about your business goals, how much you're willing to

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give up of how, of the way you do things.

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So to speak.

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like how much you willing to give up in order to be on this platform.

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Because again, with all in ones, there's some give and take you just have to decide

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what it is that you're willing to do.

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I have full disclosure.

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I have a teachable website as well.

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We have a funnel right now going through app Sumo.

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We have a product on app Sumo.

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They hit teachable.

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Teachable was great because we could bulk upload coupons

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and send people through there.

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But this is how I learned that I don't really like teachable we're

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gonna let that subscription go.

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When we decided to let go of app Sumo the app Sumo offer that we have is for

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this ultimate podcast planning checklist.

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It's been a great feeder for building our email list.

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So we're not quite ready to give it up.

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What we are ultimately using on epiphany courses is a little bit different.

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So I create a lot of content.

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I've had this show for four years.

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I teach digital marketing all over the region.

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and I have audio lessons that are on another platform that

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I make passive income from.

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We talked about that a couple weeks ago.

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So I have a ghost website where I can put all of my long form blog posts and one

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hour sprint courses, cuz that's most of what epiphany courses is or like short

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courses that can send people on their way.

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So this is an example of what it looks like.

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If you have something really basic, you don't need a full

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learning management platform.

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This is an example of just saying, okay, I have a video, I have some lessons.

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This is what it can look like for somebody else.

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Yes, I do.

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so you can have a lot of fun with it, right?

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So you don't need to have a full, we run our landing pages through ghost.

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We do all kinds of stuff.

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We don't have a full learning management system for these one hour

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sprint courses, then we're using heartbeat as our online community.

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And if you go to the end of any lesson, it says, do you wanna

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talk about this lesson more?

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Here's our, join the community conversation.

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If you click on that, it sends you to heartbeat.

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In heartbeat, we have threads where people can communicate, you can

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hop on a call with somebody else.

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We have our social hour, we have our kind of governing documents.

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Progress logs around stories and goals and things like that.

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So we're using heartbeat a little bit differently.

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And then as I said before, I have a lot of courses up on a, on another

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platform that are audio only.

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So we are also using a mobile app called sound wise that people can

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use and get courses they can get.

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They can get all audio only courses.

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They can download handouts from there.

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And then they can engage in conversation also from the sound wise app.

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So that's how we've sliced and diced.

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It I'm, as you can tell, I have multiple platforms, but I'm

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very comfortable doing that.

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And everybody is a little bit different.

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Yes.

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And it took you a long time to get to

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this place.

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It did.

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Cuz like I said, I've got a couple other platforms, so yeah.

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That's how I do it.

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Do you have anything else to add?

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Does anybody have any questions out there?

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I know that people are watching.

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I don't have anything else to add to course creation

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other than it's a good feeder.

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For bringing people into a membership group like heartbeat.

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Absolutely.

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I look for I actually put courses in the middle.

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You bring people into the community and into the free community, show

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them the courses and then put them into a premium part of the

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community if they're in the course.

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So that's how I kind of structure.

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Absolutely.

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And for me like for me, like the podcast is top of the funnel.

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And then I have different stops along the way.

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And epiphany is really creative for people who can't afford ongoing one one-to-one

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services with me, cuz they're not.

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Yeah, absolutely.

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It's not even a bridge back to working with me as an individual.

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It's a it's its own container.

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What do you have?

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What you got?

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Oh,

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I would like to talk about my group.

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It's it's new.

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It just opened.

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It's free.

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It's for content creators, video makers, live streamers, podcasters,

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speakers, bloggers, writers, coaches, trainers, artists, performers, anybody

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who's putting content out into the world should join and it's free.

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And PE we are specifically geared towards people over age 50 people who need a

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little bit more help with technology, part of it because we didn't grow

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up with cell phones and computers.

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So we understand that because we ourselves are over actually.

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I'm getting close to 60 now and Toby's 73.

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So we're older people and we understand the needs of older people

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and that's who we want in there.

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Also lifelong learners, people who want to learn things and are ready

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to do the work to make that happen.

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If you're interested in joining that free group, it's at group dot AGK media.studio,

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and we'd love to have you in there.

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Or if somebody, maybe you're a parent or an uncle or somebody in your life who

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is older and is into content creation or wants to be send them our way.

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And we're, we'd be really happy to have.

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And I'll probably be there even though I have to say I don't qualify.

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That's okay.

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I'm not 50 yet, so that's okay.

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We don't hold it against anybody.

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Yeah.

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Don't it against me expect that you are going to be patient with those people

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who are over of course, that age.

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Geez.

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So if you like this lesson, once we got past the driving of a fast

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car, which is still my favorite part of this episode, I think.

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Yeah.

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I have a marketing self-assessment if you go to send fox.com/wcb

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you can you add that to the chat?

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I've

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got two many right now.

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I got it.

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Oh, okay.

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If you go to cent.com/wcb, you can get a free marketing.

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Self-assessment, it's a checklist where you can go through and look at your

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marketing, what you have up there.

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Now it's also a good guide.

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If you're just getting started to figure out the different pieces that

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you need, it will subscribe you to my marketing newsletter and it would be

Speaker:

super awesome if you were on there.

Speaker:

So that's all that I have.

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Should we let's skip ahead.

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Let's skip ahead.

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PLA is gonna take too long.

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I have this app that I love called Placid, but I knew today

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it would take a long time.

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So let's, we're gonna skip do that was a premature music thing.

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We'll skip tweaks of the week and now we're gonna do

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one more time.

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Inspirational moment.

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Today's conservative ideas were once controversial cutting edge and innovative.

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This is why we can't be afraid to experiment with new ideas.

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So what path can I blaze today?

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We need to know when to let go of what is no longer working like our old news

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and views channel, and find a new way to reach our goals like through our

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new channel of in New Mexico day trips.

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So you can't be afraid to let go.

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I have, we've got 6,000 subscribers on that channel, but they, we no longer

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put relevant content out for the people who, we're with us back then.

Speaker:

So it was time to let that go and start something new.

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And when you start something new there's a new energy.

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There is there's an excitement, so don't be afraid to let go of what's

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not working and start something new.

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Yeah, I,

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that resonates so much with me.

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I'm going through a lot of changes in my own life, in my own business.

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And it, with every new thing, there's something that you're typically letting

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go of, or your ship is too full, which is also happening to me right now.

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But there is usually when you go through a major shift, there's

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also a death that happens, yes.

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Whether it's, you gotta close one

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door to open a new one.

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exactly.

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And I think that for me I've, I will admit I've been grieving a lot of

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the changes and what's happening, whether it's shifts in my business.

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As many of I lost my dad.

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We're not even two years ago, so I've been going through a lot

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of that type of grief as well.

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So it is hard to blaze those new trails.

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And I wanna just encourage everybody to

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keep going.

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Yeah.

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Don't be afraid to make it happen because it brings its own special

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energy when you start something new.

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Yeah.

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All thank

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you.

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Have a great week, everybody.

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Thank you for joining the women conquer business podcast, hosted by

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Shelley Carney and Jen McFarland.

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Please subscribe and leave a comment or question regarding your most challenging

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content creation or business problem.

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Then share this podcast with family and friends so they can find the support

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they need to expand their brand and share their message with the world.

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Check the show notes for links to valuable resources and come back again next week.