78. Writing Copy That Has a Pulse with Camille Trent
“You don’t have to be a lifestyle brand to write copy with a pulse.” – Camille Trent
On this episode of The Leadership Locker, MarketerHire managing editor Camille Trent talks about the do’s and don’ts of copywriting. Listen in as Rich and Camille discuss copywriting vs. content writing, using data to measure the effectiveness of your content, and why being a good writer doesn’t necessarily mean that you are a good copywriter.
Camille Trent is the managing editor at MarketerHire. A copywriter and marketing nerd, she's passionate about helping freelancers and creatives recognize their value and get the knowledge they need to win long term. When she's not writing, she's hanging out with her pup and two favorite redheads. Or she's trying to coach the Portland Trail Blazers to victory from her couch.
(00:09) – Introduction
02:29 – Camille tells us about herself
03:21 – In-house vs. ad agencies
08:16 – Copywriting vs. content writing
13:49 – How to start writing words that sell
18:24 – The do’s and don’ts of copywriting
22:37 – The different styles of copywriting
26:44 – Being a good writer doesn’t necessarily mean that you are a good copywriter
29:08 – Using data to measure the effectiveness of your content