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The Leadership Locker - Rich Cardona EPISODE 78, 19th January 2021
78. Writing Copy That Has a Pulse with Camille Trent
00:00:00 00:38:38

78. Writing Copy That Has a Pulse with Camille Trent

“You don’t have to be a lifestyle brand to write copy with a pulse.”  – Camille Trent

 

On this episode of The Leadership Locker, MarketerHire managing editor Camille Trent talks about the do’s and don’ts of copywriting. Listen in as Rich and Camille discuss copywriting vs. content writing, using data to measure the effectiveness of your content, and why being a good writer doesn’t necessarily mean that you are a good copywriter.

Camille Trent is the managing editor at MarketerHire. A copywriter and marketing nerd, she's passionate about helping freelancers and creatives recognize their value and get the knowledge they need to win long term. When she's not writing, she's hanging out with her pup and two favorite redheads. Or she's trying to coach the Portland Trail Blazers to victory from her couch.

(00:09) – Introduction

02:29 – Camille tells us about herself

03:21 – In-house vs. ad agencies

08:16 – Copywriting vs. content writing

13:49 – How to start writing words that sell

18:24 – The do’s and don’ts of copywriting

22:37 – The different styles of copywriting

26:44 – Being a good writer doesn’t necessarily mean that you are a good copywriter

29:08 – Using data to measure the effectiveness of your content

32:37 – The value of comments vs. likes

35:58 – How to contact Camille

37:18 – Closing statements

Here’s how you can connect with Camille:

Website: https://marketerhire.com/

Linkedin: https://www.linkedin.com/in/camillehansentrent/

Twitter: https://twitter.com/camilletrent

  

Connect with Rich:

Website: www.richcardonamedia.com

Linkedin: https://www.linkedin.com/in/richardcardona/

Instagram: https://www.instagram.com/richcardona_/

Facebook: https://www.facebook.com/richcardonamedia/

YouTube: https://www.youtube.com/c/RichCardona