MPAF6 - Derek Bradley on Panacea Adviser and Online Communities
This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance.
In Episode 6 my guest is Derek Bradley.
Derek Bradley is the founder and CEO of Panacea Adviser.
After an early career at Lloyd’s of London, he went on to learn about the importance of customer service, working for BOAC, the forerunner of British Airways, something further reinforced during his time as a broker consultant at Scottish Equitable.
Derek went on to set up his own successful IFA business which he ran for 18 years before selling it in late 2006.
Derek spotted an altruistic opportunity to provide a better service to directly authorised IFAs and in 2007 Panacea was born.
One of the world's first adviser communities started in a coffee shop near Lloyds of London. They shared ideas, talked about how to write more profitable business and looked for new opportunities.
Derek started Panacea Adviser which he describes as the modern online equivalent of that first financial coffee shop. Hear how Panacea Adviser was born, and the thriving and helpful community that's developed. Listen to him talk about the tools that are available to help advisers grow their own businesses.
For links to the books and apps mentioned by Derek please visit http://rogeredwards.co.uk/mpaf for the show notes.
What is the Marketing Finance and Protection (MPAF) Podcast?
The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/mpaf, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill.
I’ll be asking what we can do to make protection and finance more accessible to the consumer. We’ll talk about:
•Marketing, communications and propositions.
•Financial and protection products
•Interesting business models and campaigns
as well discussing how advisers can promote their own businesses using modern content and social media methods.
My aim is to make sure that you will get one or two big business ideas that you can apply to you own business, whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.
I’m your host, Roger Edwards. A Marketer for 25 years, ex-MD of Bright Grey and Scottish Provident, content and social media champion, I’m now in business to help your business.
Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes
Would you be interested in appearing on The MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses. Do please contact me if you want to get involved. http://rogeredwards.co.uk