Tom Rudnai says that instead of chasing citations, focus your AEO strategy on showing up in Dark AI conversations where problems are framed. Talking points include: What are Dark AI conversations? How do AI responses change at different stages of the buyer journey? Why are citations is a bad north star metric? How should SEOs measure AI performance? What analytics to use? What content performs best in AI? How do you research what content to write? - Key trends: intent-matching, convergence - What is "Dark AI"? - How to measure AI performance and why citations is a bad north star metric