Have you ever thought about running paid ads for lead generation? I know running ads has a bad rep in the online space amongst the organic reach girlies, but when you are a business owner who wants to throw gasoline on what’s already working in your business, paid ads are a great option. They are a low lift way to reach more of your ideal clients and make more sales.

If you are someone who has been thinking about getting started with paid ads or wants to give them another try after not seeing much success, today’s interview is for you. I chat with Fo Alexander all about how paid ads for lead generation work best and set you up for sustainable marketing. Fo shares so many great insights on getting started with paid ads, and she is an open book, sharing all the tea on paid ads. Make sure to grab your notebook and pen because you are going to want to take notes.

In this episode, you will learn:

1. What you need to know before running paid ads for lead generation
2. Why an ad campaign that doesn’t convert isn’t a failure
3. How much money you actually need to spend on an ad campaign
4. The difference between boosting a post and running an ad campaign

Connect with Fo Alexander:

1. Instagram: @themonetizedmom and @thefoalexander
2. The Monetized Mom Podcast
3. YouTube
4. Join the Monetized Mom email community

Resources Mentioned in Today's Episode:

1. The Monetized Mom book
2. Ads Course (This is an affiliate link, meaning I may earn a small commission on your purchase at no additional cost to you)

Ways I Can Serve You:

1. Join the Evergreen Marketing Era Newsletter
2. Evergreen Marketing Accelerator
3. VIP Podcast Launch
4. Monthly Podcast Management

Recommended Podcast + Business Tools:

1. Email Marketing: Flodesk (14-day Free Trial)
2. Podcast Hosting: Captivate (7-Day Free Trial)
3. Recommended Keyword Research Platform: Keysearch.co
4. CRM: Dubsado (Save 20% on your first month or year)
5. Website Builder: Showit (30-Day Free Trial)

Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.

For the full show notes, head to www.mamaturnedmompreneur.com/episode284/

Connect with Andria:

1. Threads: @evergreenmarketingera
2. Instagram: @evergreenmarketingera
3. Email: hello@mamaturnedmompreneur.com
4. Website: www.mamaturnedmompreneur.com