In this empowering episode, Daria Rudnik, Team Architect and Owner of Daria Rudnik Coaching & Consulting, shares how to shift from founder-led decisions to empowered team ownership in stage 4. If you struggle with being the bottleneck in leadership meetings and slow decisions, you won't want to miss it.
You will discover:
- Why constant founder input kills team confidence and slows scaling.
- How to create psychological safety so your team speaks up first
- What structured questions train leaders to own outcomes independently
This episode is ideal for for Founders, Owners, and CEOs in stage 4 of The Founder's Evolution. Not sure which stage you're in? Find out for free in less than 10 minutes at https://www.scalearchitects.com/founders/quiz
With a proven track record of guiding leaders and teams through global challenges, Daria Rudnik is a Team Architect and Executive Leadership Coach. She is a former Chief People Officer and ex-Deloitte professional, bringing over 15 years of international executive experience in tech and telecom. Throughout her career, she has helped leaders from fast-growing startups navigate global financial crises, wars, and the COVID-19 pandemic. Daria supports busy leaders in building high-performing teams. Her approach blends team and leadership coaching, organizational consulting, and assessments. She also developed an AI-powered coaching tool to further enhance her clients' success.
Want to learn more about Daria Rudnik's work at Daria Rudnik Coaching & Consulting? Check out her website at https://dariarudnik.com/
You can get her book Clicking at https://www.amazon.com/CLICKING-Building-Strategy-Overloaded-Stronger/dp/1968318054
Connect with Daria through her LnkedIn at https://www.linkedin.com/in/dariarudnik/
Mentioned in this episode:
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Hello, hello and welcome. Welcome once again
Scott Ritzheimer:to the start, scale and succeed. Podcast, the only podcast that
Scott Ritzheimer:grows with you through all seven stages of your journey. As a
Scott Ritzheimer:founder, I'm your host, Scott Ritzheimer, and today I want to
Scott Ritzheimer:talk to those founders who are sitting there or over the recent
Scott Ritzheimer:past, have been sitting there in their leadership team meeting,
Scott Ritzheimer:and they've had this moment and like, you'll laugh when you hear
Scott Ritzheimer:it, because it's like it just happened, but it happens to
Scott Ritzheimer:everyone at this stage, and that is, it's that moment in the
Scott Ritzheimer:meeting when a decision needs to be made, like not an easy one,
Scott Ritzheimer:but like a real decision needs to be made. And instead of
Scott Ritzheimer:offering their insights and ideas, all heads turn to you and
Scott Ritzheimer:look directly at you and you realize it's still all up to me,
Scott Ritzheimer:and the challenge of that is like it's been that way for a
Scott Ritzheimer:really long time, and in the past it was fine, right? You
Scott Ritzheimer:were probably pretty good at it. That's probably how you got
Scott Ritzheimer:here. But if you're honest, right now, what it actually
Scott Ritzheimer:means is that every conflict, every like cross functional
Scott Ritzheimer:issue between teams. Every little squabble between two of
Scott Ritzheimer:your managers or leaders ends up landing on your plate, and
Scott Ritzheimer:frankly, you're tired of it. And here's what you may not realize,
Scott Ritzheimer:though, something we've never talked about on the show is that
Scott Ritzheimer:it's probably not just, or even at all, a skill, knowledge or
Scott Ritzheimer:ability issue from the individual team members. In
Scott Ritzheimer:fact, I think our guest today has got a pretty good she'll be
Scott Ritzheimer:able to point you in a direction. I'm not going to FOIL
Scott Ritzheimer:it just yet, but here to help tell us where it went wrong,
Scott Ritzheimer:where it's going wrong, and more importantly, what you can do
Scott Ritzheimer:about it is the one person who actually wrote the whole book on
Scott Ritzheimer:it. It's Daria Rudnik, who, with a proven track record of guiding
Scott Ritzheimer:leaders and teams through global challenges, is a team architect
Scott Ritzheimer:and executive leadership coach. She's the former chief people
Scott Ritzheimer:officer and ex Deloitte professional, bringing over 15
Scott Ritzheimer:years of international executive experience in tech and telecom.
Scott Ritzheimer:Throughout her career, she's helped leaders from fast growing
Scott Ritzheimer:startups to navigate global financial crises, wars and the
Scott Ritzheimer:covid 19 pandemic. Daria supports busy leaders in
Scott Ritzheimer:building high performing teams. Her approach blends team and
Scott Ritzheimer:leadership, coaching, organizational consulting and
Scott Ritzheimer:assessments, and she's also developed an AI powered coaching
Scott Ritzheimer:tool to further enhance her client success, and she's here
Scott Ritzheimer:with us today. Daria, welcome to the show. Glad to have you here.
Scott Ritzheimer:I've been really looking forward to this conversation.
Daria Rudnik:Well, thanks for having me here, Scott. I really
Daria Rudnik:enjoyed your show, and being here as a guest is a great
Daria Rudnik:opportunity for me. I'm so excited to have this
Daria Rudnik:conversation with you today.
Scott Ritzheimer:That's fantastic. So you've got a book,
Scott Ritzheimer:a fantastic book on this, and many other things, but the
Scott Ritzheimer:book's called clicking, and I want to jump to a story you tell
Scott Ritzheimer:about a CEO named Sam. So Sam's got something like 20 or 30
Scott Ritzheimer:direct reports. I don't remember the exact number, but he's got
Scott Ritzheimer:his leadership team. Some people are in it. Some people aren't in
Scott Ritzheimer:it. It is like, Sam is basically like half the people listening
Scott Ritzheimer:to the show. And so tell us a little bit about Sam. What was
Scott Ritzheimer:Sam's problem and and what do we do from here?
Daria Rudnik:Well, I, like, love what he said that, like,
Daria Rudnik:we, it's not about the individual team members. We, we
Daria Rudnik:very often we overuse the word team, because we kind of get
Daria Rudnik:people together, your team manager, you're a team. It's not
Daria Rudnik:it's not going to happen. It's not happening like that. To
Daria Rudnik:really be a team, you need to have a shared purpose. You need
Daria Rudnik:to have interconnections between team members, and we need to
Daria Rudnik:have a certain structure, like, these are the people on the
Daria Rudnik:team, and these people are not because otherwise you don't know
Daria Rudnik:who's going to make decision. You don't know, like, what roles
Daria Rudnik:are on those teams. And like, with Sam this, the story was
Daria Rudnik:that it was an executive team when they were, like, from five
Daria Rudnik:up to 30 people joining executive meetings, and no one
Daria Rudnik:actually knew, like, why those people were called for this
Daria Rudnik:meeting and they were not called for the other meeting. There was
Daria Rudnik:some inner circle, and people were kind of frustrated about
Daria Rudnik:the T like, the power dynamics and how they what decisions they
Daria Rudnik:are making, what decisions they cannot make. And that all landed
Daria Rudnik:up on CEO, because he was eventually the one who was
Daria Rudnik:solving all the problems. And if, for example, they decide
Daria Rudnik:something with a group of five, the other person could come in
Daria Rudnik:to see you and said, Hey, like, you didn't include my voice.
Daria Rudnik:Like, here is my opinion this year's Okay, well, that's
Daria Rudnik:reasonable, boy, and let's change our decision. And he
Daria Rudnik:changes the decision so and again, the lead is overloaded.
Daria Rudnik:Team members are not, like engaged, because they know, I
Daria Rudnik:mean, they don't have this clarity in decision making
Daria Rudnik:process. And this story actually didn't like and very well,
Daria Rudnik:unlike some other stories I'm happy to share, when CEOs
Daria Rudnik:actually changed the dynamics and team started to make
Daria Rudnik:decisions and bringing decisions to him without even involving
Daria Rudnik:him into conversations only for approval.
Scott Ritzheimer:Yeah, I love that, and that's. Kind of the
Scott Ritzheimer:dream and the aspiration. What I and what I enjoyed about Sam's
Scott Ritzheimer:story was that it is a cautionary tale, right? And many
Scott Ritzheimer:times in business books like everything goes well, we only
Scott Ritzheimer:tell the success stories. And I was really glad that you
Scott Ritzheimer:highlighted that, and I think it goes to the heart of of what's
Scott Ritzheimer:going on at this stage for the founder, and that is, they have
Scott Ritzheimer:to move beyond this group that they've assembled to help them
Scott Ritzheimer:make great decisions and actually start building a team
Scott Ritzheimer:that makes great decisions together. That really is the
Scott Ritzheimer:heart of it. And I think your framework is just fantastic for
Scott Ritzheimer:someone in this this space. So just the least, we need to know
Scott Ritzheimer:just 62nd version of what is the click model. I know that's
Scott Ritzheimer:totally unfair, but I want to dive into one of these in
Scott Ritzheimer:particular in just a moment. So just give us an introduction.
Scott Ritzheimer:What's the framework? What are the five different parts?
Daria Rudnik:So very briefly, the click framework is about
Daria Rudnik:having a clear purpose. Because, again, the team is defined by a
Daria Rudnik:shared purpose. Linking connections is how people are
Daria Rudnik:connected with each other, not just with the CEO or the team
Daria Rudnik:leader, but with each other and with external teams and the
Daria Rudnik:broad organization. The third was, is integrated work that's
Daria Rudnik:like very overlooked one, the team norms and team rules and
Daria Rudnik:how we work together and who's on the team and who is not
Daria Rudnik:collaborative decisions, how teams learn how to make
Daria Rudnik:decisions together. What decisions are stay within Lida,
Daria Rudnik:what decisions within individual contributors and what decisions
Daria Rudnik:need to be made collaboratively. And the fifth one is knowledge
Daria Rudnik:sharing. It's about how team learns and grows together. So
Daria Rudnik:clear purpose, linking connections, integrated work,
Daria Rudnik:collaborative decisions and knowledge sharing will make your
Daria Rudnik:team click.
Scott Ritzheimer:I love that. I love that so easy to remember as
Scott Ritzheimer:well. So the one that really jumped out to me as I was
Scott Ritzheimer:reading through the book, because we've touched on on
Scott Ritzheimer:parts of this and with different guests. And folks that are
Scott Ritzheimer:familiar with our work will know that a lot of this falls in the
Scott Ritzheimer:realm of what we call lateral management, which is really
Scott Ritzheimer:boring phrase for a really important concept. But my
Scott Ritzheimer:question is, how do how do we, especially in this, this linked
Scott Ritzheimer:connections. First off, why is it not enough to think that if
Scott Ritzheimer:you just put the team together that and you work well with all
Scott Ritzheimer:of them, that they will work well with all of them?
Daria Rudnik:Well. Again, the team is not just happens. You
Daria Rudnik:cannot just get people together and say, land. Now you're a
Daria Rudnik:team. You need to figure it out how to work together. The teams
Daria Rudnik:are designed, and they designed by, again, the rules, the
Daria Rudnik:purpose and everything that goes with it. So what leaders often
Daria Rudnik:like, miss out. They have those one to one conversations like, I
Daria Rudnik:think everybody knows how important they are, and they
Daria Rudnik:have those one to one conversations trying to help
Daria Rudnik:people grow, people develop people. What they're not doing
Daria Rudnik:is not connecting those team members to each other, and
Daria Rudnik:especially an executive team, I see a lot of competition for
Daria Rudnik:resources for CEOs attention, who is always like very, very
Daria Rudnik:busy. So what they're trying to do is trying to get this more
Daria Rudnik:one to one conversations, rather than collaborating on some
Daria Rudnik:projects, some mini initiatives, some decision making frameworks,
Daria Rudnik:anything that will connect them to each other. And with the
Daria Rudnik:story I wanted to share with you is there was a CEO of a small
Daria Rudnik:manufacturing company. They had conflicts on the team, on the
Daria Rudnik:executive team, and it happened that the conflicts were not
Daria Rudnik:because people were disengaged so they didn't like each other.
Daria Rudnik:It's just because they didn't understand how they want to
Daria Rudnik:reach the same goal, which is building an amazing company. So
Daria Rudnik:they all had different ideas. Some people thought about
Daria Rudnik:equality, some people thought about distribution channels,
Daria Rudnik:some people thought about raising prices or something
Daria Rudnik:else, and they were in this constant conflict. So what we
Daria Rudnik:actually did is CEO kind of step aside, not left the room, but
Daria Rudnik:let people talk and discuss their ideas and share their
Daria Rudnik:opinions, so that they learn about their approaches better.
Daria Rudnik:They learn better about like they each other as their
Daria Rudnik:personalities, and eventually they come up with a list of
Daria Rudnik:rules, how they want to work as a team. What are they keep it up
Daria Rudnik:and cut it out behaviors. So the keep it up behaviors are
Daria Rudnik:behaviors they want to see on the team, like sharing feedback,
Daria Rudnik:talking about problems when they race and cut it out. Behaviors
Daria Rudnik:is behaviors that they're not going to tolerate on the team,
Daria Rudnik:like, I don't know, gossiping or something else. So they were
Daria Rudnik:good to go. I mean, we worked for six months, and about a few
Daria Rudnik:months after that, CEO called me and said, Hey, I have something
Daria Rudnik:interesting to share with you. Like, everything's going fine,
Daria Rudnik:business going right. We have less conflict. People talking.
Daria Rudnik:But the team decided that the sales leader needs to go why?
Daria Rudnik:Because she constantly violated those keep it up and cut it out,
Daria Rudnik:behaviors that they decided as a team are important for them to
Daria Rudnik:perform well and feel well at work. So they didn't go to CEO
Daria Rudnik:and say, Hey, what should we do? They got together. They had
Daria Rudnik:decisions. They made this decision. They went to the CEO,
Daria Rudnik:they kind of shared their thoughts with him, and well, she
Daria Rudnik:was gone, and. And he didn't have to do that. It was done
Daria Rudnik:because they had those rules, because they talked to each
Daria Rudnik:other, and they created those norms of how the team works.
Scott Ritzheimer:Yeah, this really goes to the heart of the
Scott Ritzheimer:transition from what I call stage four, that, you know, kind
Scott Ritzheimer:of being the leader, to stage five, being a CEO and leading an
Scott Ritzheimer:executive team, and as you're telling that story, I can
Scott Ritzheimer:imagine folks listening who are both like terrified and excited
Scott Ritzheimer:by that. The idea that your team could make that big a decision
Scott Ritzheimer:amongst themselves without you is terrifying and exactly what
Scott Ritzheimer:they want. How do you help someone who's so used to being
Scott Ritzheimer:in the middle of every single thing, to be able to step back
Scott Ritzheimer:to the sidelines like that and without abdicating their role as
Scott Ritzheimer:the leader of the organization.
Daria Rudnik:I love the question, and I totally, I
Daria Rudnik:totally get it. I mean, it's, it's scary, especially when
Daria Rudnik:you've been into like every single detail, and now you just
Daria Rudnik:have to what, stop running your business. How do you do that?
Daria Rudnik:But you don't have to do it, like, all at once. You can do it
Daria Rudnik:step by step. Like, for example, these are decisions that I don't
Daria Rudnik:want to, like, think about it. Just do it. These are decisions
Daria Rudnik:just come to me for advice. Like, ask me for some input.
Daria Rudnik:These decisions come to me with ideas, and I'll choose one.
Daria Rudnik:These are totally mine. Again, you decide with your team how
Daria Rudnik:you divide decision making authority, and then go with it,
Daria Rudnik:and then you can change it.
Scott Ritzheimer:Yeah, this whole idea of deciding how
Scott Ritzheimer:you'll decide is so powerful, and it keeps coming up in some
Scott Ritzheimer:of your answers. You touched on something Daria that I think's
Scott Ritzheimer:really important, and I don't want to gloss over it, because
Scott Ritzheimer:it's different than what a lot of other folks say to some
Scott Ritzheimer:extent, and that is your opinion on at least the degree to which
Scott Ritzheimer:we use one on one meetings right now. So for a lot of folks,
Scott Ritzheimer:their coaches are telling them, You have to meet with your team,
Scott Ritzheimer:you have to meet with your team, you have to meet with your team,
Scott Ritzheimer:you have to meet with your team, and they're driving these one on
Scott Ritzheimer:ones. But there's a downside to doing that, or at least doing it
Scott Ritzheimer:wrong. What? What could possibly go wrong with one on ones?
Daria Rudnik:It's not just one on ones, because it's a great
Daria Rudnik:tool. It's just they don't have anything else apart from that.
Daria Rudnik:Again, I'll tell you a story. There was a chief cyber security
Daria Rudnik:officer. She she was, she wanted to be a good leader, and she
Daria Rudnik:wanted to support and protect her team members. What she did,
Daria Rudnik:she had one two, like one on ones she but she also had
Daria Rudnik:handled all the communication outside of her team, talking to
Daria Rudnik:stakeholders, getting feedback from them, like understanding
Daria Rudnik:their needs and kind of sharing it with with the team. What
Daria Rudnik:happened is that, instead of felt that like they're
Daria Rudnik:protected, the team felt disengaged, and they started to
Daria Rudnik:lose motivation, because they kind of lost connection with the
Daria Rudnik:broad organization. So it changed when this cyber security
Daria Rudnik:officer started to bring them into conversations she was
Daria Rudnik:having with broader organization. So those people
Daria Rudnik:went to their stakeholders, started to having conversations
Daria Rudnik:with them, and that made them understand, here are the people
Daria Rudnik:we're serving. Here are the people who receive benefit from
Daria Rudnik:our work, who are impacted by our work. Here is the broader
Daria Rudnik:organizational vision. We now understand that. So by being
Daria Rudnik:connected to other members, rather than just with their
Daria Rudnik:team, with their leader, they became more engaged, more
Daria Rudnik:motivated, and they could better serve their organization.
Scott Ritzheimer:I love that, Daria, I've got one more
Scott Ritzheimer:question for you here. It's a question that I ask all my
Scott Ritzheimer:guests. I'm very interested to see what you'd have to say. But
Scott Ritzheimer:the question is this, what would you say is the biggest secret
Scott Ritzheimer:that you wish wasn't a secret at all. What's that one thing you
Scott Ritzheimer:wish everybody watching or listening today knew?
Daria Rudnik:Well, that's that's a very interesting
Daria Rudnik:question. And I think, like for me, I wish I knew that it's okay
Daria Rudnik:to say I don't know that yet, because I see a lot of leaders
Daria Rudnik:struggling when there is sort of, like uncertainty and they
Daria Rudnik:don't know what to do. And a lot of CEOs like do that they can.
Daria Rudnik:I'd rather not say anything, because I don't have all the
Daria Rudnik:answers, and that creates a lot of like frustration among team
Daria Rudnik:members and employees, but going out there and saying, Hey, I
Daria Rudnik:don't have all the answers yet, but I know how to figure out. I
Daria Rudnik:know the first step. I know, like, who to talk to. I know
Daria Rudnik:something, and we'll figure it out together.
Scott Ritzheimer:Yeah, I love that, that vulnerability is
Scott Ritzheimer:really the Root of Trust and opens up so much more creativity
Scott Ritzheimer:as well. It's really, really, really great point. Darya,
Scott Ritzheimer:there's some folks listening that love to know more about
Scott Ritzheimer:this. Where can folks find out more about you? Where can they
Scott Ritzheimer:get a copy of your book?
Daria Rudnik:Clicking? Well, you can find more about me on my
Daria Rudnik:website, daddy.com my book is available on Amazon in all major
Daria Rudnik:book retailers. Please connect with me on LinkedIn. I'm very
Daria Rudnik:open to connections. Send me a message. Let's keep this
Daria Rudnik:conversation going.
Scott Ritzheimer:Brilliant. Daria, thanks so much for being
Scott Ritzheimer:on the show. Really was a privilege and honor. Having you
Scott Ritzheimer:here with us today. Loved the book and loved this episode.
Scott Ritzheimer:Thank you. Appreciate it. And for those of you watching and
Scott Ritzheimer:listening, you know your time and attention mean the world to
Scott Ritzheimer:us, I hope you got as much out of this conversation as I know I
Scott Ritzheimer:did, and I cannot wait to see you next time, take care.