Social commerce has exploded into the retail landscape and was powered up throughout the pandemic. In this episode, discover the potential of social commerce in transforming your retail business. Join Oliver Banks and explore the evolution of social media and the commercial opportunities it now presents. Social commerce is an evolving trend that can engage customers and set you apart from the competition.

Listen to this episode to hear:

• How social commerce differs from other retail channels.
• The impact of Meta's social commerce strategy.
• Insights from the success of social commerce in China and how that differs in other countries.
• How to keep pace with the rapidly changing social media and social commerce space.

Show notes are at www.obandco.uk/233.