If your strategy only covers sales and marketing, you have a sales and marketing plan, not a business strategy.

Key Takeaway

An effective strategy is dynamic and evolving. And comprehensive. It's about ensuring that every part of your business is aligned and moving toward your goal. 

In This Episode

• The myth of sales and marketing
• Redefining how you think about strategy
• Picking the right strategy for the right phase of your business
• How to build a comprehensive strategy
• Your leadership role in implementing the strategy

Links

Click here to run your own DIY Diagnostic as the first step in your strategy build.