We’re seeing a major labor market shift towards the gig and freelance economy, and no one knows that area of hiring better than Lisa Cumes. She’s a hugely successful freelance copywriter, scaled her business to include a team of copywriters and contractors, and she now specializes in helping other freelancers build thriving brands. 

We get into everything from what types of projects lend themselves best to freelance work, how to utilize different platforms like Upwork, and what her approach is for test projects. Lisa shares the pros and cons of Upwork from both the client and freelancer side, and breaks down exactly how she scaled her business as a copywriter. Lisa gets real about the lessons she’s learned when it comes to freelancing, and she also breaks down exactly how she weeds out the candidates that aren’t the right fit. 

IN THIS EPISODE, I TALK ABOUT:

• When to hire an employee versus a freelancer 
• The four main payment structures for freelancers on Upwork
• The reality that a lot of people don't talk about when they dream of quitting their job and becoming a freelancer
• Tools for perfecting your sales pitch and making sure that your proposal gets seen by clients 
• Lisa’s advice for people who want to start freelancing or scale their existing operation 

CONNECT WITH LISA 

Follow Lisa: @lisacumes 

Check out Simple Story Solutions: simplestorysolutions.com

Learn more about Full Thrive Freelancers: fullthrive.co 

CONNECT WITH JACKIE

Follow People Principles: @peopleprinciples

Let’s TikTok: @peopleprinciples

Learn more: peopleprinciples.co 

GUEST BIO

Lisa Cumes is a freelance copywriter and StoryBrand Guide who has built a multiple 6-figure, online copywriting agency, over the past 4 years. Last year she shifted and scaled her business by bringing on a team of other copywriters to help more businesses and personal brands simplify their message and streamline their content marketing. 

She also has a passion for helping freelancers stop hustling and start building thriving full time businesses. As a mom of 3 kids, she knows how to navigate mommy guilt, actually be productive working from home and coaches other freelancers through Full Thrive Freelancing with online courses, coaching and free training focused on leveraging the Upwork Platform.