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Judged By Everyone | LAYC 84
Episode 848th November 2023 • Lift As You Climb • Isabel Alexander
00:00:00 00:09:22

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In this episode, Isabel Alexander reflects on the misconceptions and judgments that often surround women entrepreneurs, especially those aged 50 and above. She shares her personal experiences of facing skepticism and stereotypes about her life as a business owner. People outside the entrepreneurial journey sometimes see it as glamorous, filled with cocktail parties and luxury, but Isabel knows the reality is far from that.

She delves into the challenges of showing up every day, pretending to be confident and bulletproof, while dealing with the fear and pressure of running a business. Isabel emphasizes the importance of keeping one's word and earning trust, a fundamental aspect of her business journey. 

Isabel also discusses the unique judgment that women business owners face from various perspectives, including family, personal relationships, staff, suppliers, and customers. She highlights the need for creating circles of trust and understanding among women entrepreneurs to break down these stereotypes and offer support.

Join Isabel as she candidly shares her experiences and addresses the expectations, both external and internal, that women business owners often grapple with, especially as they age. Together, they explore the transition and transformation of women entrepreneurs in their 50s, 60s, and 70s, seeking more time, flexibility, financial stability, and, most importantly, more fun in their entrepreneurial journey.

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About the Host:


Isabel Alexander

Your Next Business Strategist and Transformation Catalyst


Dynamic, a self-made entrepreneur who overcame obstacles with an unrelenting positive nature, a farm girl work ethic, and a conscious choice to thrive rather than survive, Isabel Alexander cultivated an award-winning, $10+ million global chemical business and grew it from dining room table to international boardrooms.

Isabel’s strengths include the ability to initiate and nurture strategic relationships, a love of lifelong learning and talents for helping others maximize their potential. An inspiring speaker within both industry and community, she is a driving force behind those with the courage to follow her example of thriving against the odds.

With 50+ years of business experience across diverse industries, Isabel is respected as an advisor, a coach, a mentor, and a role model. She believes in sharing collective wisdom and empowering others to economic independence.



Lift As You Climb Movement (


Chief Encore Officer, The Encore Catalyst ( – an accelerator for feminine wisdom, influence, and impact.


Author & Speaker ‘Who Am I Now? – Feminine Wisdom Unmasked Uncensored’ (



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