Andy Lewis the self-made man behind Norse Fitness and his own gym -- the Norse Compound. We talked about entrepreneurship, the fantasy and reality of the lifestyle brand game, and most importantly about the concept of adapting to an ever changing landscape. Adapt...or fail. It's a law of nature and business, and Andy shares some great examples of the way he's turned challenges into opportunities or managed to stay in the game. He also recommended a few of his favorite books on business (see notes below).