We live in a period of transitions. These periods are only clear in retrospect, of course. But much of the world is moving from an old era to a new era that is… unsettled. We don’t fully know, for instance, what the post-pandemic era, the new normal or whatever, will actually look like because we’re not there yet. So we exist in this uncomfortable in-between state.
This week, Troy and Brian discuss what in-between state, as the consumer tech industry and advertising industries start to decouple. The publishing industry is already in the midst of a transition from the pageview and scale era to, well, something new, which in my view will end up being smaller and more meaningful.