Shownotes
46 | On the Meat Success Podcast, guest host Sierra Long, talks with Nola and Mikaela Schultz of Schultz Country Market, a family farm-to-direct meat business in Illinois, about growing their brick-and-mortar store and social media presence.
They describe researching Illinois requirements for retail meat sales, opening their on-farm market in September 2023, expanding through a freezer trailer and a busy local farmers market, and starting nationwide shipping in February 2026 after extensive testing of supplies and packaging (favoring ice blankets over dry ice). They explain how TikTok giveaways and support from a local influencer helped grow to nearly 50,000 followers, and how they use Facebook for local customers and TikTok to drive shipping sales. They emphasize consistency, authenticity, quick Facebook Lives, and being intentional with messaging to convert views into sales.
- 00:53 Schultz Market Origins
- 03:14 Launching Retail Store
- 07:11 Farmers Market Strategy
- 10:26 Farm Store Experience
- 13:22 Shipping Meat Logistics
- 18:55 TikTok Growth Giveaway
- 22:05 Influencer Events Boost
- 24:32 Family Farm Story
- 25:06 Influencer Event Boost
- 26:32 Getting Comfortable On Camera
- 30:11 Facebook Live Routine
- 32:21 Choosing Platforms
- 37:48 Turning Views Into Sales
- 39:26 Content Ideas That Convert
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