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Exploring Real Estate Trends and Insights in Northwest Arkansas with NWA Look
Episode 321 • 23rd June 2025 • I Am Northwest Arkansas® • Randy Wilburn
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About the Show:

"I think putting numbers in front of people, even showing them a seller's net sheet, can help explain what their next step should be, whether they wait or they sell now."

       – Desiree Stock

In this episode of I Am Northwest Arkansas®, host Randy Wilburn sits down with Desiree Stock and Stuart Collier, the real estate professionals behind NWA Look, a data-driven weekly newsletter that's becoming essential reading for anyone navigating Northwest Arkansas's dynamic housing market.

Desiree brings a unique perspective to the region's real estate landscape, having made her own transition from Florida's market to NWA. Her dedication to providing clear, objective market data led to the creation of NWA Look, which now serves buyers, sellers, investors, and appraisers nationwide. Randy, drawing on his background as a former Boston real estate broker, explores how Desiree's commitment to transparency is reshaping how people understand local market trends.

The conversation reveals how real-time data and market insights empower better decision-making in NWA's competitive and rapidly evolving real estate environment. Desiree and Stuart share their expertise on reading market signals, address ongoing challenges like infrastructure development and housing supply constraints, and offer valuable guidance for anyone considering making Northwest Arkansas their home.

Whether you're a longtime resident, potential newcomer, or real estate professional, this episode delivers actionable insights into one of the region's most important sectors.

Key Takeaways:

  • Honest Market Insights: NWA Look provides unbiased, deep-dive data about cities like Fayetteville, Bentonville, Rogers, and Springdale—giving you a clear picture of what’s happening in local real estate.
  • Data Over Emotion: When numbers are clear, buyers and sellers can make better decisions instead of relying just on feelings or hearsay.
  • Infrastructure Matters: Growth in Northwest Arkansas isn’t just about new homes—it’s about water, roads, and sewers that make building possible.
  • Trusted Resource: The newsletter is valued by everyone from out-of-state investors to local appraisers. It’s even unbranded, making it a tool for the whole real estate community.
  • Staying Connected: The NWA Look newsletter is out every Thursday and aims to keep you ahead of the curve, whether you’re buying, selling, investing, or just want to keep up with what’s next.

All this and more on this episode of the I Am Northwest Arkansas® podcast.

Important Links and Mentions on the Show*

This episode is sponsored by*

Signature Bank of Arkansas "Community Banking at its Best!"

FindItNWA.com

HootOwl Legal Ver 2

*Note: some of the resources mentioned may be affiliate links. This means we get paid a commission (at no extra cost to you) if you use that link to make a purchase.

Connect more with I am Northwest Arkansas:

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Consider donating to our production team to keep this podcast running smoothly. Donate to I Am Northwest Arkansas

Mentioned in this episode:

FindItNWA.com

🎧 This episode is brought to you by FindItNWA.com – the hyper-local business directory made for Northwest Arkansas. From local eats to trusted pros, it’s the go-to spot for discovering what’s great nearby. 📣 Are you a business owner? Get listed today and connect with thousands of locals looking for what you offer. 👉 Visit FindItNWA.com to explore or join now.

FindItNWA.com

Signature Bank of Arkansas "Community Banking at its Best!"

Hoot Owl Legal Ver 2

🦉 About HootOwl Legal Planning for the future doesn’t have to be complicated. HootOwl Legal helps individuals and families in Northwest Arkansas with personalized estate planning, including wills, trusts, healthcare directives, and guardianship solutions. Their approachable and transparent process ensures you have peace of mind—now and for the future. Learn more at hootowllegal.com and take the first step in protecting what matters most.

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Transcripts

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Hey, folks. And welcome back to another episode of I Am Northwest

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Arkansas. I'm your host, Randy Wilburn. Today on I Am Northwest

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Arkansas, we're diving into the world of real estate market

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intelligence with Desiree Stock and Stuart Collier.

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They are both veteran real estate professionals here in

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Fayetteville, Arkansas, but Northwest Arkansas as a whole for many years,

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and they are the driving force behind one of our region's

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most insightful weekly real estate newsletters. For

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the past three years, Desiree and Stuart have been helping

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both locals and newcomers understand the intricacies

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of our rapidly evolving real estate market through data

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driven analysis and practical insights. Join

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us as we explore how this valuable resource is helping

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shape informed real estate decisions in Northwest

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Arkansas.

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It's time for another episode of I am Northwest

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Arkansas, the podcast covering the intersection of

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business, culture, entrepreneurship, and life in

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general here in the Ozarks. Whether you are considering a

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move to this area or trying to learn more about the place you call

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home, we've got something special for you. Here's our

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host, Randy Wilburn.

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Welcome back to I am Northwest Arkansas. I'm Randy Wilburn, and I'm

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here today with Stewart Collier and Desiree Stock.

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They are both brokers with Collier Real

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Estate and Colliers and Associates Real Estate

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here in Fayetteville, but they have multiple offices around Northwest Arkansas.

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They're dotted all over the place strategically, but we're actually not

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here to talk about the real estate agency. I actually had Stewart on

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back in August of twenty three. It was episode two

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thirty two, I believe, where we talked about the founding

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of Colliers and Associates. And I gotta say, if

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you don't know Stewart or you don't know how this company came

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about, you need to listen to that episode. He has what I would call

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one of the most uplifting and inspiring stories that I've shared

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on this podcast over the last six years, and I I'm proud

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to call him a friend. And I'm honored that he's back in the studio with

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me to record another podcast episode. That means I must be doing something

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right that he would say yes again, and now he's brought Desiree,

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so that's even better. But this actually this whole meeting

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came about because I saw a website that I was just

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blown away by and that website is NWA Look

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and the website is a newsletter. It's a well put together

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newsletter that just talks about the real estate

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marketplace in Northwest Arkansas And if you look at

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this newsletter, it's almost unbranded. You wouldn't even know

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who it's tied to. It's just you're like, man, somebody just has been

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spending a lot of time and putting a lot of effort and doing a lot

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of research into providing in-depth information

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about the local real estate market here in Northwest Arkansas. And if you

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are thinking about moving here or if you already live here or if you've

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been if you're a lifer, this is a really good newsletter

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that gives you a clear understanding of what's happening

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on the ground as it pertains to the real estate market. I know a lot

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of you are saying, man, Randy, it's so expensive now. It's hard to find what

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you want. I get it. I moved here in 2014. It was insane

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how inexpensive things were. I could have just bought two or three things in

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Bentonville at that time. Now I can't touch anything in Bentonville.

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I can barely touch something in Fayetteville, but we're working on it. So I guess

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why I need everybody to listen to this podcast so I can buy another house.

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I'm I'm just kidding. No. Seriously, though, these guys have

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really really put their foot into it and have

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created what I think is a very, very special resource

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that speaks volumes about who they are as individuals, but

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also as real estate brokers. And so that's why I wanted to have them come

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on the podcast and really talk about this whole

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idea of the real estate market in Northwest Arkansas. We've had a

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few conversations around, the real estate market here, but I think this is

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kind of a fresh look. And it's one of those conversations that I probably need

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to have at least annually, if not more frequently,

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to give those that are thinking about coming here an idea about what they're

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coming into. Right? Cause not everybody's gonna come here with California

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money and or Texas money or something like that. Sometimes people are gonna

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be relocating here from a neighboring state and they made their money may not

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go as far as somebody from one of the coast might if they

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have sold the property there and are relocating to Northwest Arkansas. So

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I think this is an important episode for everybody to listen to

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and especially if you're trying to convince somebody to move here, you need to share

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this newsletter with them because I think it will give them a really good understanding

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of where the market is, where it's been, and more importantly,

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where it's going. So that was a long winded intro

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there. But Stuart and Desiree, how are you guys doing today?

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Wonderful. And I wanna say I consider you a friend, Randy. Yes.

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Absolutely. Last time that I was on your podcast, I

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had two or three people reach out to me

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and was able to share some more of my personal

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story with Really? And make some connections there. And so because

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of you, hopefully, I got to be some benefit in

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somebody's lives that I otherwise wouldn't gonna meet. Well, you know and that's what I

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tell people. I mean, we we you know, your testimony is everything. And

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your testimony, you specifically, Stuart, was very special to

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me just hearing it and relating to it in a lot of ways, but

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more importantly, relating to how you overcame some of the obstacles that were

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in your the early part of your life and and and the fact that, you

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know, as long as you're not out, you're not out. That's right. That's a

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beautiful message. That's regardless of what it is. Yeah.

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Yeah. Exactly. Yeah. You're above ground. Yes. You still got

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a chance, baby. Absolutely. Absolutely. There's always hope, my friend. Yeah. If you

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Well, what's cool too about this real estate thing is talking with

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you about it. I don't know if everybody knows this, but Randy

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was a broker for eight years in Boston. Right? Twelve years, actually. Twelve years.

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You're changing me some years, man. In in Boston. In Boston. Yeah. Bean

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time. And so Randy gets it. Yeah. You know, Randy Randy's fun to talk to.

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He he gets it. He knows exactly the terminology and the

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wording and what to look at. So that's always fun. Yeah. No. Absolutely. And

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and I I appreciate that. And and, you know, it's funny because once a

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realtor, always a realtor, I think, you know, and you're always look you look at

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houses differently. Your lens is different as a realtor. You both know that. Yep.

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And so I can really appreciate what you guys are doing. That's why,

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again, when I saw the newsletter, NWA Look, I was like, woah. I gotta stop

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and take a closer look at this. Even before I knew, it was tied to

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you guys. Gotcha. Then once I got the connection, I was like, oh. I know

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that dude. Yeah. That makes perfect sense. I I get it. I

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get it. And so I wanted today to maybe kinda unpack,

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Desiree, the story of how this began. You you

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personally have about eleven years of experience in the industry. You started

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out in Florida, and you established yourself here in Northwest

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Arkansas, and and you are you are the primary content

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creator and market analyst for this weekly newsletter. And so I

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would love for you to kinda talk about three years ago when you guys were

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talking about putting this together, what was the conversation like? So I feel like

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it creates transparency in transactions in general. So

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from both sides, whether it be my side or, you know, a buyer

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seller side, if they can see the numbers, there's no

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longer the emotional attachment. You know, you you would get attached initially.

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But if you have two homes you love and you can create the data

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in one area that sounds better than the other or not necessarily sounds,

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but it's presented better in long term, it makes an

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easier decision for the buyer to purchase a house,

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say, in Bentonville versus out in Gentry. Yeah.

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Yeah. You know, because you can see the numbers increasing over time

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faster in Bentonville than you can in Gentry. Yeah. Which, you know, which is

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crazy because when you look at the different the different price points of homes,

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it's it's there are some differences, some really distinct differences

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Mhmm. Between the four major cities, which is always gonna

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be Fayetteville at the bottom, Bentonville at the top, Rogers, and

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Springdale. And so each city is its own

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mini real estate microsystem. Mhmm. And you you need

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to be aware of what the changes are and the nuances. How did you

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had you had some experience with doing a newsletter prior to

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to to doing this here in Northwest Arkansas? No. I didn't have any

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experience with newsletters. I just pulled a lot of data. Okay.

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And interpreted it on my own and maybe did some Facebook posts. Well,

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and that's something I think people don't appreciate. A good knows

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their way around doing analysis of property

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values. When a lot of times back in the day, I can remember we would

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have people would come to us and do a kind of a mini appraisal

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homeowners analysis of what the value is of either their property

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or some other property that they're considering purchasing. And, you

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know, if you could tell whether a realtor was worth their wait if

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they, you know, were able to bring you back good data points that could help

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you make an informed decision, whether that decision was to sell,

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whether that decision was to hold because maybe the market timing is not

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quite what you want it to be Yeah. Or that, you know, this is

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that this is the perfect time to buy. Yeah. So, I mean I think

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putting numbers in front of people, even showing them a seller's net sheet can help

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explain what their next step should be, whether they wait or

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they sell now. Yeah. So coming from Florida to

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Northwest Arkansas, what what has been your biggest

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experience about this area as it pertains to real estate more

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than anything else? Right? Because, you know, when you think of, like, Florida, I always

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think of, like, a lot of people relocate to Florida or a lot of people

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buy a second home in Florida. It's a little bit different than Northwest

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Arkansas, but maybe not. Right? Because Bella Vista

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is is a prime place for retirement, but now it's also a

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prime place where people are buying homes as a second home, as a place

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to come if they wanna really partake of the, and I'm using air quotes now,

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the Ozarks. You know, it's like, let me let me have a little piece of

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this. And so what has been your biggest takeaway since you got here

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to Northwest Arkansas? I would say it's actually very similar to where I grew up.

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I grew up in Naples, Florida. Oh, Naples is a nice area. And so it

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was a giant melting pot. Initially, it was a farm town when I was

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growing up. It was cows and tomato farms.

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And now all we have is million dollar plus houses.

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You know, we're not quite there here in Northwest Arkansas, but I do project that

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we'll be unaffordable at some point. Yeah. You

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know, and that's the only I mean, in making that

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statement, while at one point, it's like, wow. Okay. The the property

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values have have risen to such a point where, you know, it's going to

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get really expensive. The downside of that, obviously, is

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that that means that there's you're gonna price some people out of being able

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to buy in this marketplace. Right? And Mhmm. And here here's the news

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flash for a lot of people. It's not like Northwest Arkansas's fault that they

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don't have enough housing stock. It's you know, the housing stock

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issue goes all the way back to 02/2008 When we had

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the financial meltdown, they stopped building. And then every year,

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they they were not producing enough homes. And so by the time,

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like, we got out of the financial meltdown, we were still, like,

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four to 5,000,000 homes in the hole. Then we had this this little thing

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called the pandemic coming 2020, which slowed everything

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up again. Yeah. So it put us even in in an even

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larger hole Correct. Which I don't think a lot of people appreciate. It's like, you

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know, it's not like nobody wants to build. People wanna build. They

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wanna create new opportunities, but it's like, it's really hard to catch

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up Mhmm. With the deficit that we have from a

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lack of built homes over the last 02/2008 to

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2025, you're talking, what, eighteen years. Mhmm.

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Yeah. Very good point. We we could still use more inventory. Absolutely.

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I'll tell you what people don't realize and for your listeners out there

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that wanna be kind of in the know of

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real estate and development in Northwest Arkansas, Randy, it's

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becoming almost less about structure

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housing and more about infrastructure and more about utilities.

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We face a big dilemma, a big

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predicament here, especially in Western Washington County

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with our sewer system, our wastewater systems, as well as our water

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infrastructure. And so what's happened is we've had so many people move

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in and we haven't really developed and kept the

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infrastructure up to where it needs to be. So we've got builders

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that are platted and approved for, I'm telling you, thousands of

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houses, thousands of houses and they cannot come out of the

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ground because we don't have the infrastructure to support it. And so it's

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not always just about, oh, we need builders to build or, oh,

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man, the city's charging me too much on my permit fees

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or, you know, this, that, and the other. It's about the

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actual practicality of putting an individual in

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shelter and allowing them to function. And if they can't

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function through city utilities, it doesn't

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matter how many builders that you have are properly motivated. And so

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there's a big conversation around utilities in Northwest Arkansas, and

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that's the underlying threat to our increase in

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inventory. Yeah. I mean, you know, it it is and you're absolutely right.

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And as as we speak, for those that don't know,

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down North College, as you get towards North College in Sycamore, there's

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a lot of work being done. And I didn't know at first what they were

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doing. I was like, why are they blocking the roads here? And then I because

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of where the new junior high school's going, where Rainey's going, there

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is not sufficient sewage and piping in that

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area to support that junior high school. And that was one of the main reasons

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why they they had to go ahead now and dig up Mhmm. North College to

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be able to put in larger sewer lines

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to support that. Yep. And you're absolutely right. I mean, you know, a lot of

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times people don't think about that. Mhmm. So between what you're saying,

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between what I've heard from, you know, Wes Craiglow and the

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folks at the Urban Land Institute, you know, there's no shortage

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of opportunities. There's a lot of opportunities to do infill

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building and all of that, but you have to have the infrastructure, the bones

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to support it. That's right. And without that, it doesn't matter. That's right.

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You could have all the great ideas, every plan in the world to

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build something, and it's not gonna make a difference. That's right. Yeah.

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Well, so this newsletter, while it it has

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become kind of like it's taken on a life of its own over the last

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three years. Is is that how you feel? It has. I feel

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like we've grown significantly, especially in the last year,

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and people are sharing it with, you know,

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investors, people out of state. I'm seeing it grow where

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Texas people are subscribing, California subscribing,

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even the East Coast people Are subscribed. Are starting to subscribe before

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they even get here. Interesting. So are you able to field any

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questions that people have about the marketplace, or how do you how do

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you connect those dots for people? So it's one thing to subscribe to a newsletter,

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but it's a whole another thing to actually have a conversation with people that

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are taking in all that data and information. So I haven't

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found that piece where people are connecting directly with me

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or, you know, our company, but we'd love for them

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to. Yeah. Yeah. And let me let me say this. I I wanna be I

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want for people that are listening to this, and I said this to you guys

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offline. I think sometimes it's valuable or I

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should say invaluable for somebody to create something

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like what you guys have created with NWA Look that doesn't

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isn't necessarily branded with a particular real

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estate agency. Right? Because, I mean, technically, anybody in

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Northwest Arkansas can take that newsletter and say, hey. I wanna share this

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newsletter with you. It's put out by some amazing folks here in Northwest

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Arkansas, and the data is spot on. You know, like, as I say,

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it used to be a TV show, but the numbers never lie. Mhmm. And when

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you are getting accurate data and information, it's it

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becomes hugely helpful to people, whether they are builders

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or whether they are a couple or an individual that is moving

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here that really wants to understand where they should buy, what they should be thinking

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about before they plunk down their hard earned money to to

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purchase a piece of real estate. I mean, I've even had appraisers

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email me and say how great of a newsletter it is.

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That that's really nice. That's saying something. So I I love

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hearing that. So talk to me a little bit about how you

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guys or how you've looked at historical trends

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and how do you try to make sense of those in the newsletter?

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Because I think also that's really important for people. I know it's funny,

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there's a house that I look at that for whatever reason,

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Zillow continues to email me on a regular basis to give me an update on

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this one house that I happened to look at back in 2016. Yeah.

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And I'm I'm amazed. And I think at the time I looked at it, it

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was valued at around $335,000. It was

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over on Marks Mill Lane, just off of 265, kind

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of on the backside of, Gully Park. But it

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was a nice house. No. Nothing fancy, but I, you know, I just remember tracking

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that. And and for whatever reason, I just I never turned off. I never unsubscribed

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from that because it just to humor me. And I think that house recently, when

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I just got a a an email from Zillow about a week or two ago,

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that that house is valued at, like, $6.75 or

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something like that. But I've I've just watched over time, almost

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ten years, watched the value of that house almost double.

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Mhmm. So I think looking at the historical, you know, records

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show whether it's a buyer's market, seller's market, or more of

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a balanced market like we currently are in is more of a balanced market. And

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so being able to correlate back to the history of what happened

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prior, we can make predictions based on that too. Yeah. So what

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do you what are you thinking about I mean, I know what the interest rates

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and all, and I I tell people that that will listen. The younger folks that

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I talk to when I'm like, listen. You know, back in 9098

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or '99, I would have killed for six and a half or seven

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percent interest rate on my mortgage. I think I I had a great credit,

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but my mortgage was, like, eight and a quarter, and I thought I was

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doing something. Yep. Then I talked to my buddy, Marks Wagon. He told me

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about living in Dallas, Texas in the eighties where he got, like, 17%,

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and he thought he was doing something. So it's always perspective. Right? I think

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people need to understand and value. And, actually, 6 and a half isn't that

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bad. If you've got a decent down payment and all, I get it that we

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went through a period in time with the no income, no asset loans

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and all of these other, you know, kinda toxic mortgage products

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that weren't right for the average buyer. Mhmm. We're past

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that, but, you know, people were so used to getting really low

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interest rates that they're like, man, I can't go anywhere else. And I'm like, it

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was great. But, I mean, I I never thought that was gonna last for

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forever and a day. And I think people want that were able to take advantage

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of it. God bless them. But the challenge now is that you have so many

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people that are holding on to whatever they have because they have such a

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low rate. And, like, they're, like, offended by six and a half percent

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interest. You're right. I mean, that's that's seeing people

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hold on to their house and then, you know, use some of the equity from

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it in order to purchase a second house. Yeah. I I mean, I probably

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wouldn't have done that. Done before. Either that or now with the law

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the passage of this law with the ADUs that was just passed in

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in Little Rock, it's gonna be interesting to see what people do. Are people are

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now gonna say, you know what? I was gonna move my mother into an assisted

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living facility, but now we're gonna build an ADU in our backyard, and we're gonna

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move her in we're gonna build a nice place and move her in there. Mhmm.

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And, you know, at least it gives you options, but the only thing that that

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doesn't do is it doesn't release any more real estate into

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the marketplace. So that person ends up staying there because

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there's no need to move because I've got my in law or my

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parents taken care of and, you know, because with the graying of

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our population, the boomers are getting older, they're

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retiring, some of them are need, some type of assisted living

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or they need even over near your office, you've got a great space over

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there. I know I have some friends that have parents over there and they absolutely

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love it. Mhmm. You know, there's only gonna be more of a need for that.

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That's another type of housing need that exists here in Northwest Arkansas.

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Yeah. I met with the city planners two weeks ago.

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And on the ADUs, Fayetteville has always allowed

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that. Well, not always, but in the most recent history

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have allowed for ADUs in your typical residential single family

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zoning. Yeah. And they said that that is the most underutilized

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product that they have available for people. They're not seeing people

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build those ADUs, which was surprising to me. Yeah. I

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wonder if it comes back to the infrastructure, though, and being able to tie into

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a water line and a sewer line and being able to afford to do that.

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Yeah. I don't know. Yeah. I don't know. That's interesting. That's that's a really good

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point. Yeah. Because that that does make up, you know, you think about some of

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the issues. We had such in the POA where I live, we had such

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an old, sewer line that it burst and it caused

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damage to four homes. One home almost was totaled, if you

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will. Like, you would think of a car being totaled, but a home being totaled

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because such so much damage because of all the water. Yes. You know?

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And it was it was yeah. It was a real issue. So but but what

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are you hearing from, you know, from other people

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that are taking in the information that you guys are putting out on

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a regular basis? And what is driving the content

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that you're sharing on a regular basis? Good question.

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As far as content goes, I feel like Stuart and I get together and

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collaborate, you know, once a month or every other week and go

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over what people are talking about, what we hear in the office, what other

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realtors are talking about and need to know. Yeah. And

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typically, if they're talking about it in the office, that means that other probably

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don't know the information as well as the public. Yeah. I think

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you're exactly right. We want to provide real time

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actionable data to empower Northwest

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Arkansas Real Estate Investors to make decisions or just real

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estate owners or just tenants. We want to empower and that

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goes back to just what you're doing with this podcast. It's like if you

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provide people with resource, value, solutions,

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everything tends to work out. And the same thing goes with this

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newsletter. And so I will say that Desiree

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has a very talented eye for mining

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data, and she knows exactly what type of

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numbers that we need to tell a story. And then, you know,

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sometimes I'll come up with ideas a lot of times on the

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content. Yeah. I love that. Well, it's it's almost like you guys

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are a tag team, but the thing that I also like about it, what you

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shared is that, you know, it's this is a shared resource between

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the two of you guys in terms of putting it out. So it's not the

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Stewart show Nope. Not at all. That that Desiree got has

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as they say, she has a dog in the fight. You bet she does. And

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and so how does that feel for you as far as that's concerned? Because I

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I'm sure when you joined Colliers and Associates, you weren't thinking, I'm gonna start

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a newsletter there and we're gonna we're gonna make this thing happen. I can't say

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that was ever on my brain. But I like

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the collaboration. I feel like we work well together. We have fun

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too. We give each other a hard time. Yeah. Yeah. Yeah. Yeah. I like that

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aspect about it, and and I know that sometimes managing

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brokers can be smothering. Uh-huh. Not you, other

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managing brokers. But but but, I mean, everything that

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I know anecdotally and otherwise and then this is just speaking of

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of you, and I might as well I I think everybody deserves their flowers while

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they can still smell them. But I have a number of friends that work with

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you guys. And, I mean, like, these are real friends, and I talk to them

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all the time. And the feedback that I always get is it's just a joy

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to work in that environment. And, you know, it's the you know,

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steward's a servant leader, and and it's a just a really

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open, holistic environment where really good ideas

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go to grow and not to die. Right? Because a lot of times, you get

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into some shops and it's like, well, if if the head person didn't come up

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with the idea, then it's dead to them. And so, you know, I

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have always you know, you've struck me, Stuart, as someone that has been like,

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hey. I'm here to germinate whatever idea you have. Bring it. Let's

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figure it out. I'm a put some water on it and let you go and

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run with it. And that's basically what you've done with this. Yeah. Yeah.

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This thing wouldn't even be available if it wasn't for Desiree. Yeah. I would have

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already folded. It's true.

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It's true. I mean, she is I tend to be a driver. Yeah. Yeah.

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I like that. Incredible. I like that. And I love your

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feedback, like, because that's what we wanna do. We wanna arm people

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with relevant data. We want people to look at it and go,

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man, I'm better able to make a decision here. Sure. I should

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probably hold on to my house, or maybe I should keep my

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3% rate and go buy another house and lease this

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one out. Yeah. Right? Because I know that appreciation is gonna

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continue to happen based on reading inventory levels and population

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increases. Yeah. And so that's the whole point. And

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DES understands that, and DES presents the data in

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a way. And I think what we've done is we haven't

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clouded people's reading of the data with an

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agenda. We're not trying to sell Collier and Associates.

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We're not trying to trick people into coming

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over and letting us represent them. Yeah. Now

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don't get it twisted. If they want our

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services Yeah. Yeah. Yeah. So happy to oblige if there's no games.

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Sure. Yeah. I appreciate that. I like that, and I think that's

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you know, it's so funny. I, again, like I said, I I was a broker

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for twelve years in the Boston area, and whenever I go back to

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visit, I'm never surprised at the brokerages that

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are still around because it it was You called it back then.

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Because it was people that, you know, were weren't about a

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transaction. It was all about a relationship. Activate a

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Arkansas real estate. Oh, no. Indeed. Keep saying, man, I

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don't have bro. Okay. So here's the deal. I've gotten good. I can

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call them. I can call them. Yeah. And

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times are ticking, bro. So no,

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man. I trust me. I I enjoyed my time in in the real estate

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market. I haven't totally ruled it out, but I've got some other irons in the

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front that I'm working on. I I like to just give you. Yeah. No. I

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I I love that. So and you said this a second ago.

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Can you speak to maybe one or two situations,

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Desiree, where you were able to maybe share some

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insights and market analysis that actually helped some buyers make

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a a much more informed decision based on what we have

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found in NWA Look over the last almost three years? So, I

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recently had an investor who was looking at purchasing a

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house, and it was around the corner from JB Hunt.

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Mhmm. And so, I pulled all the data based on the

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area. I usually do within the community. If it's there's

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none available, I go a half mile radius out to find out

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what the data is gonna show us, whether it's worth renting and purchasing

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at that purchase price, you know, to see what the ROI is.

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Sure. Return on investment for those that don't know. Right. And

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so all the numbers made sense for my

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investor. And so then they went ahead and proceeded to purchase with

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four other offers on the table. Really? Mhmm. Okay. Okay. And

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they they got the deal? They did. Okay. Nice. I I love those stories. So

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I actually showed them based on it was a I can't

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disclose the price yet because it hasn't closed. That's fine. That's

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fine. But it was slightly above the

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asking price even in this market. Yeah. But it still made

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sense. Okay. I love that. I mean, again, I think sometimes people need just

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need to know what they're getting into. Right? Because there's always the unknown

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when buying real estate. But if you can provide at least just enough

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data to kinda connect the dots for a buyer or even to

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connect the dots for a seller to say, hey. This is a good offer for

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you to accept. Yeah. This is worth considering. Yeah.

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And you said it, man. It's what separates being

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a a true real estate professional from maybe

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just Just an agent. An agent. Yeah. Well, yeah, because the I think the

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average real estate agent does four transactions a year, maybe

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maybe less than that now. I don't know what the statistic is. We were talking

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about that the other day in the office. And you had 80% did one

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transaction last year. Yeah. Yeah. And I've always I always

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learned that, you know, if you're gonna work with an agent, at least work with

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someone that has sold one house a month. Think so. One house a month at

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a minimum. Yeah. So 12 Yeah. You know, I mean, we you know, because we

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that was always the lowest hanging fruit. Right? You wanna get at least one

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transaction a month. That means you're out there working on a regular

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basis. Because if you do one a year, I mean, that's, like, not even part

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time. That's Ask them if they know how to pull the comps. Yes. Yeah.

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Because there are several that don't That don't. Unfortunately. Yeah. Yeah. Yeah. So

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and, you know, again, a lot of that starts at the top. Right? Because people

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just don't get educated. It's like, oh, I just wanna fill these seats and have

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somebody fog a mirror, but it's it's so much more than that. I mean, you

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really want people that represent you. That's why I was saying, the people that I

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know that work with you, these are some really astute

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individuals that that could stand on their own Oh, yeah. And hang a

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shingle if they wanted to. But but they are they they are working

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within the confines of what I would call a a

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really, you know, a well run machine as far as

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your organization is concerned. And and that's why I really

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wanted to highlight NWA Look because that's emblematic

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of the type of work and the type of product that you put out there

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for the consumer. So, yeah, that's a nice commercial

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first. I love that. Yeah. So

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so You're right. I mean, some we've got so many agents

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that better and smarter and more capable and more

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knowledgeable than I am. Yeah. And I think just recognizing

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that that, yeah, they could go hang their own shingle and they would be just

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fine. Yeah. But if we can give those people a

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voice, autonomy, and the ability to spread their own

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knowledge and great ideas with the rest of the group, keep an abundance

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mindset, Well, then what happens whenever 240 people are

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doing that and 240 people are sharing best practices

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with one another? Then we can truly make an impact. Yeah.

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And we can do things like NWA Look to just

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educate our community, to just give consumers

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data that is gonna put them in a better position for them and their family

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in the future. Yeah. And so, it all just kinda goes

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back to who has the most insight into any business, the

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person that's closest to the consumer. And the people at the top

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that don't leverage that insight because they have too much

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ego to have to make all the decisions, we know how that works.

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Yeah. And I've never been interested in that. Frankly, I don't want all that

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pressure on my shoulders either.

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But but yeah. I love that. I love that. So, Desiree, I I was

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would love to know how has, like, your approach

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specifically as it pertains to NWA look, how has your

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approach to market reporting evolved since you started doing

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the newsletter almost three years ago to now? Is there anything you do differently

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now because of one thing or another that I think I've been

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able to refine what people are reading, what's more interesting

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to, you know, based on the open rate

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and other people sharing the information. I can see, you know, people

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like days on market, people like the median sales price, they

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like the price per square.

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Price per square foot, you know, those sort of things. The increases,

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the decreases per city and per county.

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Breaking it down to instead of just being a general overall,

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you know, this is all of Northwest Arkansas because it's so

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different in every little pocket. Yeah. Now are you having are you

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finding that other agents are, like, reporting information to you

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that maybe you hadn't gotten you hadn't received that information

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before or I mean, or do people know that this is something that you

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do? I think there's several people know Okay. That it's

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me. I haven't had anybody necessarily bring me any

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data. I've had people say, you should look into something and you

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will. Yeah. Okay. And I'm open to that. Sometimes we'll have guest

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contributors. Like, we just had somebody that wrote on the 71

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b Yeah. Project. Yeah. And so that's fun. So if your listeners

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have something they're passionate about as it relates to real estate, then we're open.

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Yeah. I know the agent that wrote that and and, you know, she's a she's

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very thoughtful, and she's a good writer actually too.

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So, you know, that that was actually one of the things that really caught my

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eye. And I was like I was like, how have I missed this? You know?

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And I just because I'm I'm doing a million things, but I was like, once

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I looked into it and then I went into the the back the archives, I

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was like, oh, this is a really well put together newsletter.

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I mean, that's the thing that you know? And so, I mean, that kudos to

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you, Desiree, because It's all Desiree. It's a well put together

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and I said that to you when we talked. I was just like, listen. This

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is Yep. You know, I was fanboying over just the quality of the newsletter,

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how it looked, how it came across, and how it was presented. Sometimes that's half

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the battle. It's like because, you know, a lot of times, you can't get past

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a thing if it's not wrapped properly. Mhmm. And

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NWA Look is wrapped properly. So people that will

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look at it will say, oh, this is let me read more. Oh, this is

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a great article. Oh, let me see what's next. You know? What's what else is

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in there? Because after I read the 71 b article, I went back to see

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is there are there any other articles of substance like that? You know? And

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that really it wasn't just like, oh, this is just a a shill for the

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organization where they're just trying to, you know, get more eyeballs

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or or more phone calls or more ups as they say. It was so

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much more than that. It was like this is a a valuable

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resource in the community. That's why I wanted to highlight it and talk about it

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because real estate is a big part of Northwest

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Arkansas. It just is. I mean, that's why one of the largest companies

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in the world doubled down and decided to build a behemoth

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of of a campus of an open campus, mind you, that

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everybody can partake of because they see the value

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of putting back into this local community. And and it's, you know,

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it's it's not unlike what Sam Walton saw many years ago because a lot of

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people say, how did Sam Walton have the vision for Bentonville back in

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'68? Like, how would he know that Bentonville was gonna be what it is

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today? And I think, you know and I say this all the time. People probably

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get tired of me saying it. It's like when you when you give back to

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the city, it will ultimately give back to you. And I think Sam Walton, in

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his own way, had given tremendously to Bentonville. And then

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from that respect to the rest of Northwest Arkansas

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that all of us collectively benefit from the

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largesse of and I get it. Some people may or may not

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like Walmart. That's neither here nor there. But the largesse that has been

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created out of Walmart has been beneficial to the

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whole of Northwest Arkansas. Definitely. So like I tell people, you can't

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throw the baby out with the bathwater because trust me, that doesn't

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work. We want them here, and we don't want everybody else to pull out with

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them. The trails. Yeah. I love I love the trails. Opportunity.

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I love it all. I love the restaurants. I love Lake Street.

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I love that every major company has representation here in

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Northwest Arkansas. Even my my buddy who owns who's one of the

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biggest Lycra Kings in the world, JJ May's Rainbow out of San

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Francisco. I said shout out to my friend, Mark Bussin. He's been coming here

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for thirty years. And he said the only reason I come here is because Walmart's

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here. Okay. And they make us come here. So yeah. But just just

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little things like that are genius. Yeah. You know? And it's just I

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mean, among other things, I mean, Sam, you know, he definitely watched

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his pennies and his dimes and his nickels, which is why he did so well

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and was able to cut costs where and when possible. But, I mean,

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again, we are all benefiting in

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2025 from a lot of what was created in the

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fifties and early sixties here in Northwest Arkansas. It's important

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to connect to that Yeah. As as an example. Absolutely. Absolutely. That's

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a very valid point. Yeah. So and I just try to mention it

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again. And I get it. Some people are like, oh, you know, I don't like

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Walmart or maybe I do. I I don't know. Whatever. Growth and change is always

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hard for people. It is. There you can't tell me there isn't something they

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enjoy about the the change. And the crazy part is, like, for me personally,

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I wasn't I mean, moving I'm a, you know, East Coast boy. I grew up

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right outside of New York City. We didn't really go to Walmart growing up. I

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went to places like Corvettes and Caldor's and Kmart. And then,

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you know, and then I was I've moved all around, and I still wasn't a

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Walmart person. I didn't become a Walmart person until I got here.

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But I had I'd read Sam Walton's autobiography,

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and I was there was something about him. I was like, oh, you know, there's

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something about him. And then I've read it three times now, and it's just I

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recognized it. You know? Because I mean, he's just he was just you know? And

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the thing about Sam Walton personally, and this is not an episode about Sam Walton,

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but the thing I like about him is that he was a student of people

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that was succeeding. And so I think about, like, Saul Price who started the

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Price Club and other organizations. That's Sam Walton got

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the idea for Sam's Club from Saul Price. And Saul Price was also

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Saul Price's apprentice was the guy that started Costco.

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So yeah. So you kinda connect all those dots. It's like, oh, okay. This all

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kinda makes sense now. You know? I mean, Sam's Club I mean, you know, when

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you look at how Sam's Club was created, it really went from zero

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to a thousand instantly. Really? I mean, just, like, overnight

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because Walmart wasn't that big, and then Sam's Club took off. And it was, you

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know, it was Is that right? Over history. That's Yeah. Yeah. Yeah.

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It's game it's pretty impressive how quickly

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things came to be, and it was because Sam majored in the

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minors when it came to Walmart that when he was ready to

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roll out Sam's Club, that thing was like kindling.

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It really was. And it just Price and then who was the third one? So

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Saul Price and I wanna say his name is Jim Clark. I can't think of

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the guy's name, but the founder of Costco, he's still alive. He

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was a student of Saul Price. He worked with Saul Price. Gotcha.

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And Saul Price out in California started Price Club Yep. Which was

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a precursor to Costco, Sam's, BJ's,

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all of these, like, big box wholesale retailers. The

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Price Club was the first one, and everybody followed Saul

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Price. Sam Walton did. The founder of Costco's did. All

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those that's how they got three friends? Friendly? But I

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I believe they did know each other because, I mean, obviously, Sam's dead, but but

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the other two but, yeah, Sam talked about the impact that

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Saul Price had on him and how that that encouraged him to

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ultimately start Sam's Club. Interesting. Yeah. So that's some good

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some good history out there. Yeah. I like it. And I've had some people I've

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had some friends of Sam on the podcast, Andy Davis

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and Andy Wilson and a few others. And, yeah.

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So, you know, I there, do you think that there was, like, for those three

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titans of their industry and, I mean, you know, it sounds like

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they've somewhat shared in some regards. Do you think

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there was a more of a mindset of like kind of abundance or

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shared mindset between people back then that were titans

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of those industries? I think it was. I think it was. I think I think

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you could look at them and say, yeah, they shared a lot of the same

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information while they could theoretically be looked at as competitors. That's what I'm

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saying. It was like, oh, we're trying to share this information. Wildly

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successful. Successful. And in that same vein, when you look at Don

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Tyson, JB Hunt, and Sam here Mhmm. And the

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inception and creation of the Northwest Arkansas Council and just how all of

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these guys came together. And you could have had all these competing

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personalities, which they all were bit larger than life, but they all came

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together and they saw they came together collectively to say, hey.

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We wanna make this area really grow. And the council is

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is doing that work to this day because of the three of those guys

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That's right. And others, you know, Jones Trucking Line and so many others. And

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so I always get excited when I think about that because Northwest Arkansas

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and for those of you listening that that haven't moved here yet, I don't know

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what you're waiting for. I got some realtors right in front of me that can

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help find you a perfect place. But, no, seriously, though, this is

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fertile ground for entrepreneurship. It really is. Couldn't agree

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more. It really is. And I I say that not just from

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the example that we have for those three titans of industry that were here

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and that they were kinda complimentary of each other because, you know, you had your

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Tyson Foods in Walmart and you had JB

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Hunt and the logistics piece. You had a little bit of everything.

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But then when you look at, you know, what's happening right now today,

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there's all kinds of opportunities that exist. And all this venture

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capital money is coming into Northwest Arkansas. All of these entrepreneurs

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wanna set up shop here, a, because it's a great place to live. You can

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have your cake and eat it too as it pertains to the Greenway like you

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talked about earlier, as it pertains to going out and and floating the Buffalo

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River and doing all these different things. If you're an outdoors person, this is the

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place to be. And so when you look at all of that and

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then you start to kinda kinda think of the amalgamation of what is

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possible here in Northwest Arkansas, you know, the real estate piece of it

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ties in perfectly with that, and it helps people to have an understanding of what

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is possible. Mhmm. I think when you speak about collaboration,

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typically, the realtors that are producing the most are also collaborating,

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Whether it be, you know, another brokerage or not, we typically collaborate at

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the top. Yeah. Absolutely. I agree. Yeah.

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Absolutely. So so what's next for NWA Luck?

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It's a million dollar question? It is. Yeah. You're still you kinda

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you kinda strike me as kinda figuring out one day at a time as you

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go, which is totally fine. I think so much. A pretty planned person for

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the most part, but sometimes when you put me on the spot, I don't know.

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Yeah. What are you what are you hoping for? If you if if I had

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to really twist your arm and say, well, in the next three to five years,

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what would you like to see NWA Luck be able to do? I think in

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the future, we plan to grow to probably other markets and

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expand. Yeah. Yeah. And then also more sponsorships

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for people. Yeah. Absolutely. Now or people can

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Inside the newsletter. Inside the newsletter. Alright. So if somebody wanted to be a

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sponsor of the newsletter, could they right now? They can. They can. Okay. Alright. So

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that is available. That's kind of you have that on right now where somebody

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if somebody called you after listening to this episode and said, yeah. I heard Randy.

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And talking to you guys, I'd I wanna be a sponsor for this newsletter. You

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have a whole package for them? I do. Okay. Alright. Perfect. They can

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email me. They can call me, whichever one works best for them. What's your email

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address? It's

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crew,crew,@nwalook.com.

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Perfect. You got it.

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Crew@nwalook.com. The website

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is nwalook.com. She is Desiree

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and we have Stuart Collier with us and Desiree

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Stock and they are really doing something special with this newsletter.

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I want to thank you guys for coming out today and joining me to

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share a little bit about what you're working on and just know you have a

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fan in me and that I will continue to share this newsletter with everybody

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both near and far, and I'll push it out on our on our newsletter.

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I know that's meta, but on our newsletter, we will share your newsletter and a

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link where people could sign up to get some helpful advice and data.

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Because, again, I think sometimes it's just good to have your finger on the

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pulse of where the real estate market is, and I think NWA

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Look is one way that you can do that. Thank you, Randy.

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Appreciate you having me on and being interested in what we're doing

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at NWA Look. Yeah. Definitely. Thank you. We really appreciate it. You guys are

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doing something special, so I appreciate you guys both. So thank you for joining me,

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and, hopefully, we'll have you back. And maybe we'll have to have a a follow-up

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conversation just about the real estate market. I've always wanted to do

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kind of, like, check ins where you say, hey. You know, what's happening

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in the market now? And, you know, you know, Desiree, you could be like, hey.

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This is what's happening. This is what we're seeing. And here's some new developments. Here's

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some new developments. Things to know about. Found out Sewer and Westing.

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Yeah. They're about to bring on 1,200 more houses. Yeah. I mean, that

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information is valuable. The people wanna know that. Know. I mean, that's what she

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knows all that stuff. So And if there's any developers who want us to

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produce their new developments, we're happy to share that information as well.

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Yeah. We can highlight that. Yeah. We'll have to work that out. So yeah. So

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what I'll talk with you some more about that. I have I have some ideas.

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So maybe we can explore some options on on doing something with a a little

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bit more frequency because I think cadence is important Mhmm. When you're

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putting something out just like you found as putting out this newsletter, and it comes

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out every week. Correct. Every Thursday morning. Every Thursday morning like

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clockwork. So Mhmm. Well, yeah, I'm gonna encourage everybody to get to get a

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subscription to NWA Look and currently, it's still free.

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Right? Correct. Okay. Alright. So but that could change. It could. It could

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change though. You know, you never know. You might have some highlighted articles. Yeah.

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Yeah. Or you might have a little extra. You might have to gatekeep a a

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few things and be like, yeah. This is really special valuable information.

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Yeah. Well, no. You laughed. You got deep data. Yeah. Listen. I was this is

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a true story. This morning, I was listening to a podcast with doctor

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Peter Attia, and he's a really a a world renowned

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doctor. And he, you know, he talks about all kinds of stuff. He talks about

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longevity. Mhmm. And so I was listening to this episode, and it was

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basically a teaser for the whole episode. And he was like, if you wanna get

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this, you have to subscribe to, you know, to you have to be a

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regular subscriber to get that. But then when you do, you get everything. And,

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you know, his show notes are legendary because he really puts a lot of time

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and effort into it. It's like it's like reading the Journal of American

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Medicine. That's how good it is. And so but I signed up. I went and

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signed up. It's like $19 a month. It's valuable. It's valuable. It's

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valuable information, and it's just like, you know, you just never know where people are

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consuming the data and information. So and I'm sure there's some people that

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are have been reading your newsletter that are like, yo. This this this is a

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game changer for me. Definitely. So yeah. So I wanna encourage people to continue to

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do that. Thank you. And if you're just discovering NWA Look, if you go

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there and you sign up, please let them know that you heard about it first

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here at the I am Northwest Arkansas podcast. We would really appreciate that.

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But that's all we have for this week. We hope you enjoyed this episode

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of I am Northwest Arkansas. Remember, our episode comes out every Monday, rain or

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shine. We are available on every major podcasting platform, including

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YouTube. We've got a lot more videos coming out in in the coming months and

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into the end of this year, and so I really wanna encourage you to look

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out for that. We also have some some sponsorship spots still available. So

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if you're interested in sponsoring one of the longest running podcasts in

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Northwest Arkansas, I would encourage you to do that. Remember, you can also hear

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us on KUAF ninety one point three

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FM on Ozarks at Large, typically every

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Tuesday, both at 12:00 and at 7PM in the

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evening, as well as it plays it replays in Little Rock as well at

:

00 in the evening. So I really want to encourage you to check out our

:

podcast. If you can't if you don't have time to listen to a whole episode,

:

you have time to listen to an excerpt from one of our episodes each

:

week on Ozarks at Large, KUAF ninety one point three

:

FM. That's all I have for you today. I will see you back here next

:

week with another new episode of the I am Northwest

:

Arkansas podcast. Peace.

:

We hope you enjoyed this episode of I am Northwest

:

Arkansas. Check us out each and every week available

:

anywhere that great podcasts can be found. For show

:

notes or more information on becoming a guest, visit

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Iamamnorthwestarkansas.com. We'll

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see you next week on I am Northwest

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Arkansas.

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