One of the major concerns about DSP is tracking the right metrics to make better informed decisions.
In today's episode, I was joined by Melissa Barnstorf, one of our Account Managers, to dive into how we're reviewing DSP performance with our clients. We tackled common questions we get asked and our strategies to help brands evaluate their overall media spend.
There are countless of opportunities using Amazon DSP. However, having solid measurements you can track is vital to ensuring that you're getting a good return.