Shownotes
In this episode, Tara shows the evolution of the Course Building Secrets® podcast and how having one can increase your reach and authority...all while having fun and enjoying the process.
About Me:
My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into an online course experience. It's my passion to help to find the fastest path to results to create a greater impact and income for you and your tribe.
This podcast is 100% focused on support, knowledge and example sharing, and building a community of online course builders who are passionate about building awesome learning experiences.
We do that by building engaging, motivating, gamified, and learner-centered online course experiences. We come up with ideas and strategies to ensure that our learners can thrive and succeed using our packaged products.
To learn more:
Find us at https://www.tlslearning.com
Here are two ways we can help you grow and scale your online course-powered business:
1. NEED TO CREATE YOUR ONLINE PROGRAM or COURSE EXPERIENCE?
Join LEARN ACADEMY - Learn Academy is the best done-with-you On-demand and cohort implementation program that will help you create, sell, and launch your online experience.
2. ALREADY HAVE A COURSE or PROGRAM?
Join THE COURSE EDIT™ - Do you have a course or program that isn't selling or one that people aren't completing (therefore not remaining customers)? The Course Edit™ is a VIP Strategy session that will assess your current online program and give you personalized feedback to take it to the next level. It is time to bring in THE COURSE EDIT.
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Mentioned in this episode:
Gamify My Course Camp
https://bit.ly/2023_Gamify
Transcripts
Hey, everybody I have had a lot of people lately asked me about
Speaker:this podcast. So I'm going to talk a little bit about podcast,
Speaker:how I started the podcast, what my initial intent for the
Speaker:podcast was, and a little bit about the direction in terms of
Speaker:where it's going to answer all the questions, so it's fun. I
Speaker:love that people have been asking a lot about the podcast.
Speaker:I was recently at a conference had 5000 people, it was a
Speaker:marketing conference, it was amazing. And went in, in fact, I
Speaker:know I owe you guys a little bit more kind of debrief from that
Speaker:conference. So I will work on that in future episodes. But I
Speaker:was at this conference in this guy, you know, he and I were
Speaker:talking and he's like, you know, tell me about your business. And
Speaker:so we were talking about it. And, and he said, Oh, you know,
Speaker:I see your tags as your you're a podcaster. What, what's your
Speaker:podcast? And he said, Well, it's of course, building secrets, of
Speaker:course. Right? And, and so he's like, Oh, tell me about your
Speaker:podcast. How did you get started, I really want to do a
Speaker:podcast, but but I just don't know, like, what to say, or how
Speaker:it works, or, you know, whatever. So he's like, tell me
Speaker:all about it. So I was talking to him about the podcast. And in
Speaker:his the questions he was asking, were super interesting. And so I
Speaker:want to replay part of that conversation that we had. But I
Speaker:also had a client talking to me about it the other day. And so
Speaker:again, it just, it keeps coming up with people are asking about
Speaker:it. So I want to dive into it a little bit with y'all. So I
Speaker:started the podcast. So Russell Brunson is one of my mentors.
Speaker:And he said, you know, you've got to publish, you've got to
Speaker:become visible, you've got to have people know you exist.
Speaker:You've got to stand for something, and start talking
Speaker:about your thing. So people see you as the authority in the
Speaker:space in your space, like, okay, great. Yep, I've been doing that
Speaker:for years. I speak at conferences. I, you know, speak
Speaker:at, you know, smaller venues, and people know me in, in my
Speaker:space as the course experienced person. So I'm like, Well, I can
Speaker:do that, like, that makes sense. Like, I'll just publish. And so
Speaker:I went down this rabbit trail of like, doing Facebook Lives and,
Speaker:and, you know, putting content out there, and it just never
Speaker:really felt fun and an effortless for me. And so,
Speaker:because it was a chore. It would, it's just not something
Speaker:that I did consistently. And so I really struggled with that as
Speaker:well. This is silly, and like, no one is watching it other than
Speaker:my mom, and you know, whatever. And why am I doing this? But
Speaker:Russell said, publish every day. And so I thought, Okay, well,
Speaker:I'll do this. But what what I didn't know at the time. And I
Speaker:think this is one of the biggest keys that I've learned over the
Speaker:last couple years of doing this, is that in order to publish
Speaker:regularly, there needs to be strategic intent. And what I
Speaker:mean by that is, there's got to be an actual reason why you're
Speaker:doing it and has to flow into helping people realize who you
Speaker:are, what you specialize in, what you stand for, and how you
Speaker:can help them. So it's not just like getting up and talking.
Speaker:It's it's there's there's a very specific process, and model and
Speaker:methodology you follow when you're out gaining authority.
Speaker:Right. And so, I think that when I first started this journey, to
Speaker:publishing, I didn't really understand that, right? It was
Speaker:just like, Oh, I just have to be visible, and I have to do a
Speaker:reel. And I have to do all the pointing and all the things. But
Speaker:I didn't know what I was doing. And it didn't have kind of the
Speaker:reason behind what was happening. But I knew I needed
Speaker:to get out there and start publishing. And for me at the
Speaker:time, it was a huge struggle. And women, you'll know exactly
Speaker:what I'm talking about ladies. But I couldn't get on video
Speaker:because my hair was never done, right. I have to go get my hair
Speaker:done. And then I would put all my makeup on. And then I would
Speaker:go in on video and it had to be like this big ordeal. Because I
Speaker:was coming from corporate, where everything that we did had to be
Speaker:professionally produced. It had to be, you know, you know, a big
Speaker:dog and pony show everything that we're doing. And so coming
Speaker:from that world, I really struggled with, oh my gosh, I
Speaker:need to do my hair and I gotta do this. I
Speaker:have three little kids. I don't have time for that. It seemed
Speaker:and I didn't know why I was doing it. Right. And so I felt
Speaker:like it just was too much. I wasn't enjoying it. And so I
Speaker:started to avoid it. So then I showed up at this conference
Speaker:years, a couple years ago. And when he said well, you have to
Speaker:publish but there are three different ways that you can
Speaker:publish. And I thought Okay, I'm interested in what are the three
Speaker:ways and he said, you know, podcasts so people can hear you.
Speaker:Video. So use YouTube to produce video, or to get video out there
Speaker:or you can write so you can do a blog or something like that. So
Speaker:okay, well, I've had a blog for years. So that's been fairly
Speaker:easy. So I can do that. But video is not my jam, because I
Speaker:literally, like set up the hair, the all the things like it was
Speaker:just insurmountable for me. I kept putting it off. But I said,
Speaker:Oh, podcasting, that's interesting. And, and I
Speaker:immediately said, well, that will work because nobody has to
Speaker:see me. And, and so that'll be great. And then the next thing
Speaker:was, well, what the heck am I gonna say nobody wants to listen
Speaker:to me. And here's what's interesting is that if you were
Speaker:to talk to, you know, any of my friends or colleagues, it'd be
Speaker:like, you're never at a lack of something to say. But at the
Speaker:time, and I don't know if you've ever dealt with this, but like,
Speaker:you know, be at the video camera, or a microphone or
Speaker:whatever it like comes to your face, like a video camera, like
Speaker:you stand in front of it. And then all of a sudden, you just
Speaker:go, right? I have nothing to say, I don't know what I'm
Speaker:talking about. Like, I can get up in front of a group of 5000
Speaker:people, no problem, but you put me in front of a video camera,
Speaker:and I'm like, raw, right? Same thing with a microphone is that
Speaker:I was like, Great, I'm gonna do podcasting. This is gonna be
Speaker:awesome. I don't have to do my hair. And I did my very first
Speaker:episode, I think I did, like 20 different takes, right. And it
Speaker:was just talking about my story. And like, who I was, and
Speaker:whenever I needed 20 takes, and I was like, Oh my gosh, this is
Speaker:not gonna work. Like, how am I going to do this. And, and so
Speaker:what I did is I literally spent probably the first six months at
Speaker:least, maybe more thinking, I'm just going to show up and
Speaker:record, I'm not going to have a plan, I'm not going to worry
Speaker:about keywords, I'm not going to worry about you know who's
Speaker:listening and might worry about any of that, I literally am just
Speaker:going to get in the habit of showing up and recording and
Speaker:talking about what's going on either with my clients or what
Speaker:I'm working on, or tips and tricks like I talked about in
Speaker:this in this podcast, I'm literally just going to do that.
Speaker:And better yet, I'm going to just do it on my own terms, I'm
Speaker:going to do it while I'm running, I'm going to do it
Speaker:while I'm in the car, I'm going to do it while I'm walking
Speaker:around, I'm going to do it in my office, I'm going to I'm just
Speaker:not even going to worry about the sound production, how you
Speaker:know, I'm not going to edit it, I'm not going to do any of those
Speaker:things. I'm just gonna start recording. And when I was
Speaker:talking to this guy, he's like, he's like, what you didn't have
Speaker:a team you didn't start with like a huge budget, you didn't
Speaker:like get all new equipment. And I said no. Because that wasn't
Speaker:the purpose, the purpose for me was to become visible was to
Speaker:find my voice. So I felt confident and comfortable being
Speaker:out there talking about what I am passionate about, and how I
Speaker:can help people. And, and hopefully, hopefully, if you're
Speaker:listening to this, you found value, but give tips and tricks
Speaker:and things that that I'm seeing that are happening in the
Speaker:industry that will help other people, even if they're not my
Speaker:customers and, and find a way to get out there that felt
Speaker:authentic and true for me. And so literally, I spent, like I
Speaker:said, I spent a lot of time doing that. And then and then
Speaker:they finally got to the day where I was like, Okay, I feel
Speaker:pretty comfortable with this. I am having a blast. I still I
Speaker:love talking to you all via this podcast and sharing what's going
Speaker:on with our clients with different things that we're
Speaker:planning with different ideas or just things that that I feel
Speaker:people need to hear that they don't hear enough. And, and, and
Speaker:so, and so I got to the place, I was like, Okay, now I'm going to
Speaker:start actually doing this for real right, I'm actually going
Speaker:to do all the things I shouldn't be doing around podcasting.
Speaker:Right. And, and insert to produce it. And in so, you know,
Speaker:so again, the other part of the conversation was okay, well, so
Speaker:what did that look like? What was that transition?
Speaker:And how did you stay true to what you love to doing? Which
Speaker:was you know, just making it simple and easy and helping
Speaker:people without worrying too much about it. And in the bottom line
Speaker:is is that I really was intentional about it. Right. I
Speaker:was really intentional, which sometimes bothers my team, but
Speaker:it was really intentional about I have to love this. I have to
Speaker:feel like I'm connecting with people. And that first and
Speaker:foremost, that that, that I'm having fun, I'm getting
Speaker:something out of it, because if I don't, then I won't do it.
Speaker:And, and to me that that is the most important thing is just
Speaker:being able to be consistent and being able to do it and enjoy
Speaker:it. And hopefully along the way, it helps some people thrive and
Speaker:it helps get my message out there in a bigger way. And then
Speaker:we and then we looked at it, we said, okay, so So that's great,
Speaker:you do your thing, here's how we can up the production value,
Speaker:here's how we can, you know, really spend a little bit more
Speaker:time planning and, and, and being intentional about what
Speaker:we're doing. So we started doing guest interviews, which was
Speaker:super fun, and I love doing them. If, by the way, if you'd
Speaker:like to be a guest on the podcast, just reach out and let
Speaker:us know, we would love to have you be a guest on the podcast,
Speaker:which is so fun to hear what other people are doing, how
Speaker:they're growing their businesses, what their struggles
Speaker:are, how they can help other people. I love it, it's so much
Speaker:fun. And and so that is a way that we use not only to give our
Speaker:audience variety, but also to use it to grow our visibility,
Speaker:right. So if we have a guest speaker, that guest speaker
Speaker:shares it with their audience and the audience starts
Speaker:listening to, to the podcast. And, and so it's just a really
Speaker:organic, lovely way to get more visibility and be able to
Speaker:connect with more people, which is, which is what I love. And
Speaker:and so we started to do that. Going back to this conversation,
Speaker:this guy's like, Oh, how I just like I'm so excited to start a
Speaker:podcast, I just don't know how to start. And I said, go outside
Speaker:right now and sit down. And, and just like record your first
Speaker:episode, write, you know, write some bullet points of what your
Speaker:story is, who you are, and what the podcast could be about. And
Speaker:just record it. Because the reality is, is that it's just
Speaker:about getting started. That's the hardest part for anything,
Speaker:is to just get started. So my advice to him literally was just
Speaker:go out and record. And unlike me, it may take you 20 takes, it
Speaker:may take you a year of sort of doing it without telling anybody
Speaker:that you're doing a podcast, too, to kind of get get your
Speaker:rhythm with it. But I'm, this is episode, almost what like to add
Speaker:something. And I would not have done the first 200 and some 70
Speaker:Something episodes if I wouldn't have gotten started. And we're
Speaker:just getting, we're just getting going right? Like I see this
Speaker:podcast being something that lives for a long time and just
Speaker:gets bigger and bigger as we have more guests as we uncover
Speaker:more helpful tips and tricks and different things that will help
Speaker:people not only grow their online courses, or online
Speaker:programs, but really grow their whole online education empire,
Speaker:right? Like how do you grow a successful online product
Speaker:business? product being courses or programs or, you know,
Speaker:coaching or whatever it is that you're doing to help your
Speaker:people? How do you do that in a way that helps you show up, help
Speaker:your people and ascend them to your next offer, like I I am
Speaker:just getting started. And we're just sort of cruising the
Speaker:surface on all of that. And so I'm excited about more things
Speaker:that we're sharing with you all in this community to help help
Speaker:you see behind the scenes help you see what's working for some
Speaker:people are not working for other people and how you can avoid
Speaker:those mistakes as we go through this process. So there you go.
Speaker:Just a little bit of a taste of kind of the conversations that
Speaker:I've been having. But it is one of the easiest ways to gain
Speaker:authority and visibility in your market. Like I said, I was
Speaker:talking to a client the other day and and he's like, Well, how
Speaker:do I get out there? How do I how do I get people to be able to
Speaker:see that I am an expert and I have something to offer and I
Speaker:said you have to publish. And for him again. He was like, Oh,
Speaker:well, podcasting would be super easy. I'm like yes. Do
Speaker:podcasting if that's what you feel like it's easy. Some people
Speaker:think videos easy. Some people think writing is easy. Everybody
Speaker:has a different method that will work for them. The key is to get
Speaker:started so you have a place to send people, right because now
Speaker:if somebody's like Well tell me you know, how can I find out
Speaker:more about you? How can I find your stuff and and and
Speaker:experience kind of what what your style is 100% I say go to
Speaker:the podcast. Go to quintupling secrets.com If you watch or
Speaker:pinch, listen to any episodes you're interested in, you'll get
Speaker:a sense for my style, you'll get a sense for how I coach, and
Speaker:what I believe in. Because this platform provides me the
Speaker:opportunity to share with you what is happening in my world,
Speaker:around helping clients helping customers, and even packaging my
Speaker:own stuff it has we're growing and scaling it. And looking at
Speaker:it, what that looks like, what are the trends in the market? In
Speaker:the marketplace? And how, you know, what are we looking at, we
Speaker:are out every single day researching online courses,
Speaker:online programs, creating experiences online, creating an
Speaker:online business, how to market your business, how to sell your
Speaker:business, how to how to, you know, launch your, your program,
Speaker:we are out doing the research every single day of what's
Speaker:working and what's not working. And so, like, you don't have to
Speaker:bother, and you don't have to do that. Most people. This is not
Speaker:in their wheelhouse. This is not their expertise. This is our
Speaker:jam. This is what we do every single day. And so, you know,
Speaker:I've always said that from day one of working in the learning
Speaker:and development industry is is our clients. This is not their
Speaker:specialty. This is our specialty. Theirs is to get
Speaker:their expertise out in the world to get their thing cookin and we
Speaker:are the ones that are there to help make sure that they're
Speaker:successful. And so there you go, hopefully this serves you. So if
Speaker:you are interested in starting a podcast, it is not a program
Speaker:that I offer. But let me know because I would be more than
Speaker:happy to you know, to talk more about this kind of the nuts and
Speaker:bolts of you know, the equipment that I use and how I do it and
Speaker:and what it looks like at the end of the day. Just kind of put
Speaker:the pieces together to make all of this tick. So let me know and
Speaker:I would be happy to talk a little bit more about that.
Speaker:Alright, until next time, have a great day.
