Understanding and delivering successful Web Marketing has become increasingly important in business. To find out more about how businesses are extending their leadership in this area, I sat down with Alex Counsell, the Web Marketing Manager at Le Cordon Bleu.

Alex is an advertising and marketing professional with over 20 years experience in agencies and big-brand corporate marketing teams. After a career in London, he moved to Australia and has since helped some of Australia's biggest brands optimise their digital sales & marketing strategies including  SeaLink Travel Group, Le Cordon Bleu and Bunnings.

In today's episode of Be The Drop, Alex discusses how digital advertising has evolved and the critical importance of integrating your advertising messages into your organic content. Alex also shares a truckload of valuable advice and tips on how to be successful in marketing.

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