In 2022 Shangri-La transformed their beloved Golden Circle loyalty program into a powerful direct-to-consumer platform, to include digital marketing, mobile and e-direct capabilities, social media and content development, rewards marketing operations and global brand partnerships.

Listen in to hear Tom’s short summary show from the original podcast hosted by Paula Thomas featuring  a conversation with Kevin Siew, formerly Vice President and Head of Shangri-La Circle, the latest innovation from the Shangri-La International premium global hotel management group.

Hear how they have crafted their latest proposition to further enrich their appeal to travellers of all ages and backgrounds, and allow for greater freedom and flexibility, including iconic lifestyle partnership.

Hosted by Tom Peace.

Show Notes:

1)  Shangri - La Hotels & Resorts

2) Shangri-La Circle

3) Kevin Siew, Former Vice President and Head of Shangri-La Circle

4) #213: Relaunching The Shangri-La Hotel Rewards Program