Shownotes
Latane is a former sales leader turned marketer and now the CMO at 6sense. We talk about marketing sales alignment, and how to do account-based marketing the right way.
Calling BS on ABM and what it’s about
Being aware of buying patterns
Overlap of marketing and sales to drive revenue
Evolution of the SDR role
Using real time data for competitive analysis
Making sales and marketing cohesive and enjoyable
