What if the thing you fear is actually the key to your freedom?

In this episode of Fearless and Flawed, we sit down with Anisa Crespo, a powerhouse entrepreneur, executive producer, and co-founder of the Million Dollar Mom Society. But don’t let the glossy titles fool you—Anisa’s story is anything but polished. Think: fierce spiritual awakening meets spreadsheet mastery, all served with a side of raw real talk.

Twelve months ago, Anisa left her cushy six-figure job and reignited a dormant Facebook group. Today? That group has grown into a global movement of over 16,000 women—and it’s still rising. She’s built a seven-figure business from scratch, co-created a docuseries airing on major platforms, and is doing it all while raising twin toddlers with her husband. But more than the metrics, Anisa is rewriting the damn script on what women are told they’re “allowed” to have, want, and do.

You’ll hear us unpack:

- How imposter syndrome tried (and failed) to talk her out of big moves

- Why building a brand and baking chicken nuggets aren’t mutually exclusive

- What it means to lead with vision before you “feel ready”

- Real truth about money, mission, and the myth of balance

- The energetic shift that made her business explode

Here’s what you’ll walk away with: 

✨ Why alignment > hustle (and how to feel the difference)

✨ The math of self-belief: invest before you're “ready”

✨ The power of sacred self-care—even when scaling fast

✨ Why choosing your hard is your most loving act

✨ How to turn divine downloads into bankable action steps

Being fearless doesn’t mean you’re never scared. It means you move anyway—and let your flaws fuel your fire.

Resonated with Anisa’s rise? Share this with a woman who’s ready for her own. And hey—if you haven’t yet, hit subscribe. Your future self will thank you.

Serena Reynolds: And I'm Serena and I help bold leaders become the go-to experts in their space.

Sara Ferrer: And I'm Sara, an email marketing pro here to convert clicks into cash. And together Serena and I are two women in charge, digging into the fearless, the flawed, and the oso. Fabulous journeys of female founders everywhere that are rewriting the rules.

Anisa Crespo: Thank you so much for having me. It's an honor to be here. I'm excited.

Serena Reynolds: So. Obviously the first question we want to ask is about the Million Dollar Mom Society. Tell us about that. What is it? How did you start it? Why did you start it?

Anisa Crespo: Yeah. So Million Dollar Mom Society was founded on the principle of collaboration over competition.

Anisa Crespo: So my business partner who lives in LA, I live in Orlando, Florida. We were both in the online space. We had just kind of started, you know, launching our own coaching businesses, serving moms in business, trying to help them grow and scale and just live their best lives, become financially free. And while we were successful individually.

Anisa Crespo: It started out as a Facebook group. We had about 200 people in, in a Facebook group that was started back during COVID and then sat dormant for about four years. And last year, after I left my six figure corporate job to go all in on myself and my business, I decided that there was something with the Facebook group.

Anisa Crespo: And within three months we had grown it to 5,000 people completely organically. And now a little bit over a year later, we have about 16,000 women inside.

Sara Ferrer: Wow. That's, that's impressive. How does that feel saying that? I mean, 'cause that's like, that's like something we all wanna get to.

Anisa Crespo: Yeah, it's incredible and it's not just incredible, you know, the success that we've experienced, but it's incredible that we really pride ourselves on the space that we've created.

Sara Ferrer: I love that. And where, where, when you think about, you know, how you've built this company, right? And you've, where your career has been.

Sara Ferrer: What was that moment? 'cause I think a lot of our listeners wanna get to where you've been. Right. But it's not, it's not easy. And I think that that's something that we really focus on here is like. Those moments, especially those, those moments of doubt. But then usually those moments are springboards for, okay, I can do this.

Sara Ferrer: Just kind of walk us through the highs, the lows, high lessons learned for anyone kind of going through it. It's like you said 12 years. 12 years was, was how long kind of it took to grow this, to grow this thing. One year. One year. Uh, 12 months. Well girl, girl, give us the dirt. Give us the 12 month masterclass plan.

Anisa Crespo: Yeah, so basically, so my partner, Natasha and I, we had both been entrepreneurs for years. We both, you know, tried different things. Some were successful, some were not. We both invested in real estate prior to this. 'cause a lot of people kind of miss the mark on this when they see our very rapid success.

Anisa Crespo: But not only that, continuing to take actionable steps even on the days where you feel like burning it all to the ground. And believe me, there are a lot of those days. It's not easy. It entrepreneurship is not for the week. It is not, you know, people make it look very seamless online. You see people on social media who are very successful, but you don't always see the blood, sweat, and tears that go on behind the scene, and that is really.

Anisa Crespo: What we try to show women we want, we, we want to let them know, like we go through this stuff just the same way you do and every time we level up, there's a new level of imposter syndrome and stress and, you know, financial insecurities and just different, different things and challenges because what takes.

Anisa Crespo: So we are advocates about getting in the room and not just because we have our event called the Million Dollar Room, but we built this room and we built the rooms that are online and the spaces like our Facebook group, our monthly membership called the Society. We built these spaces for the women who are working through doubt, working through fear, working through shame and guilt, working through feeling like they're not enough, like they're, they're trying.

Anisa Crespo: There is no stopping you. When when I am out of alignment with something, I feel frustration. I feel anger. I feel anxiety. When I am truly aligned with my mission and my goals, everything flows seamlessly.

Serena Reynolds: So one of the things we've talked about a few times on this podcast is how women very rarely hit that glass ceiling, go past that glass ceiling of the million dollar business.

Serena Reynolds: So what really is the secret? I mean, we all work incredibly hard. We all put in the hours. We all want to burn it to the ground and don't on a very regular basis. Me the other day, looking at McDonald's jobs realistically. Uh, so. What, what is the one takeaway you would give? It can't just be, keep trying, keep doing it.

Serena Reynolds: What is the one takeaway that you could give our listeners?

Anisa Crespo: It's not, it's, it's all of the things tied into one. But it's not just business strategy, it's. There are pillars to becoming a successful entrepreneur. There's health and wellness, there's spirituality, there's relationship building, there's mindset, which is absolutely critical. It all starts in the mind. A lot of people come to us wanting to know, how can I make money online?

Anisa Crespo: Putting yourself in rooms where women are already doing the things that you want to do is absolutely priceless. I cannot stress this enough. People come to us all the time and they're wanting to invest in our programs, but they're saying, I can't invest until I start making sales. And unfortunately, that's just backwards.

Anisa Crespo: If I had. Said, I can't invest in myself or my business until I start making sales. I wouldn't be celebrating my second six figure month in a year of being in business. It just wouldn't happen. A lot of times, especially in the digital online space, women don't treat their business the same way a brick and mortar would treat their business.

Anisa Crespo: And then of course, all the backend marketing and business strategy and mindset stuff, inner work, all of those things.

Sara Ferrer: And what, so you've me, you've referenced two things, which I don't know where to be and lemme start with first. You've mentioned kind of inner work like a couple times or that idea of alignment, right?

Sara Ferrer: There's been a couple words you said that are very much of that. When we talk business, it tends to be more cash flow, right? Inventory overhead, but then inner work alignment, not that you said this, but manifestation. We hear a lot of that. It seems like that was a huge, that played a huge role in your own journey.

Anisa Crespo: Yeah absolutely. So everything is energy. Whether people are woo woo or believe in that kind of stuff, or not, it's actually a fact. Everything is energy. Money is energy.

Anisa Crespo: And when we first started our business, we were so laser focused on the strategy and you know, getting down systems in place and. SOPs and all that kind of stuff. And we did that. We did that straight off the bat, but we were very stagnant for a couple of months, and we were either seeing a dip in sales or we weren't seeing an increase, right?

Anisa Crespo: Yeah. So like now, now we're here. How can we get to the next level? Because that's what happens every time you hit a goal, you want to get to your next goal. They're, and it's infinite, right? It just keeps going and going. You talk to a millionaire, they wanna do 10 million. I have a business coach who I just had a VIP day with, and we were at a retreat at her house.

Anisa Crespo: When we realized that we really needed to start implementing some of that energy and, and manifestation and, and things of that nature into our business, we just skyrocketed. I can't even begin to tell you. We hired a coach. Her name is Melanie Ann Layer. If you've never heard of her, I highly recommend her.

Anisa Crespo: She's absolutely incredible. She went from sleeping in her car to 10 years later, crossing a hundred million dollars in her business. She's phenomenal and she is very. Energy focused. So she does, you know, dabble with the strategy, but energy is her main focus. Now our other business coach that I was just referencing too is a little bit of both, right?

Sara Ferrer: That makes perfect sense. And so that is kind of a springboard, if I can sum it, that's a springboard of a way of thinking of a belief system that then allows for all the business success to come in.

Serena Reynolds: So how do you shake off those bad days? You know, those days that kind of land on you like a, like a ton of bricks and you know, like I just said, you're, you're looking whether you can be a fry cook at McDonald's all of a sudden. How, how, how do you get that energy change?

Anisa Crespo: I, I literally quit a very cozy six figure job that I was at for 10 years.

Anisa Crespo: So. There have been so many times where I find myself on LinkedIn looking for a job, right? And I'm just like, this is crazy. Because even though we have all this revenue coming in, we are so heavily invested in our business. A lot of people think that revenue is the same thing as salary. If they're in that nine to five, you know, employee mindset.

Anisa Crespo: So on those hard days where I find myself thinking about. Burning it to the ground. I take self-care days or goddess days or whatever, whatever it is, I will cancel appointments. If they're not, you know, critical, I will. Um. Have my husband watch the kids. I will, I will do something for myself. Whether it's just taking a walk outside and really recharge, I try to connect with nature.

Anisa Crespo: Maybe I'll get a massage. Maybe I'll, maybe I'll just, maybe I'll just get up and go outside and breathe in the air that is provided for us to live. Like just little things to appreciate like that. And then take, take a a deep breath and say to myself, look at how far you've come. You're not where you wanna be, but you are nowhere near where you are.

Anisa Crespo: Are you talking about the online revolution? Not just online. I mean, just the fact that yes, online we can, we can do business with women all over the world. We're, we're in different countries here having a brilliant conversation. But it's more than that. It's, it's connecting with people after having gone through something so tragic that everybody experienced worldwide.

Anisa Crespo: More than just, you know, and, and, and whether you wanna be like a housewife or a stay at home mom. Everybody has their own thing that fills their cup. But for me, that's not for me. Like I am a CEO all day every day, and I'm just so grateful for the opportunity to be able to be who I am. Like that's who I was put on this earth to be.

Serena Reynolds: See, I, I'd actually like to take you back a little bit now. Um, something that actually made me smile as you were talking about is when you want to burn it all to the ground, you. You go outside and you breathe some air, and I think this is really key to get across to people that are entrepreneurs that are, are thinking about starting their journey, things that other people take for granted.

Serena Reynolds: Every, everything that goes wrong is personal to me. Everything that, you know, my, my day is taken up by my business and going out and getting fresh air is a luxury. It's not something that, that happens all the time. So I just wanted to go back to that because you, you brought that home really nicely, just with your simplicity in stating what you do when, when it gets too much for you.

Anisa Crespo: Yeah, absolutely. And, and it could be something, even like for me, I have five-year-old twins, like, maybe I just wanna step away for the afternoon and take my kids to the park, or take them in the pool, or whatever that looks like. I have the freedom to do that because I have created a life that allows me to.

Sara Ferrer: But you know, I have had one experience of being on TV with, with a major network, the 50 page contract, not a docuseries, but just like a one and done opportunity and it was stressful as hell. No amount of water could have helped me at that point. I needed gin, lots of gin. Um, no, but, but again, but in all seriousness, yes.

Anisa Crespo: Well, it absolutely found me.

Anisa Crespo: So it started as an Instagram ad. I was, um, on Instagram, which I'm never on. I'm Facebook is my primary platform, and I saw an ad to be on a show called Legacy Makers and everything inside of me said, who are you to be on this show? Tens of thousands of people apply to be on the show. Only 1% get selective.

Anisa Crespo: You'll never be picked. You have no experience in media. Why would you even waste your time with this application? And that's that imposter syndrome, right? It's like these limiting beliefs we have about ourselves that holds us back in life. So I immediately shut that down and I applied to be on this show, it's called Legacy Makers.

Anisa Crespo: It's like Million Dollar Mom or something, something along those lines, or from corporate to calling or something. You'll see a Sen Natasha, that's me and my business partner. So that episode aired, it's out. It's gonna be on Amazon Prime, I think in August. It, it drops on Amazon Prime, but the producers of that show, and it was one of those one and done things right, but.

Anisa Crespo: The producers of the show loved us and our brands and our mission to help moms in business so much that they reached back out and asked us if we would like our own docuseries. So we were like, yes, please. Where do we sign? And this is a huge production. It is a million dollar production, and it is very stressful.

Anisa Crespo: Women are always busy. We are building businesses sometimes from our living room. We are, we are so powerful and. We wanted to give women the opportunity to speak on our stage. So we're having an event in November in Laguna Beach, California. It's called the Million Dollar Room. That's also the name of the docuseries.

Anisa Crespo: We are looking for the women like us who have built a business from the ground up, who are stepping into their power and saying, I am ready for the next level and I have something to share with the world, bigger than myself. For the world. So those are the women that we're looking for. For our stage, it's gonna be absolutely amazing.

Sara Ferrer: That is so, and it this, how has this experience, has this strengthened kind of your preexisting beliefs?

Sara Ferrer: Has this kind of altered like, Hey, I knew things were hard, but now this has kind of made me uplevel and even my resilience. Like how is this whole experience, you know, when you speak to women listening like, yes, I want that. I want that. And so how have you kind of grown and changed through the process of this new opportunity?

Anisa Crespo: What is the best that could happen? So when I applied to be on that TV show, I asked myself What is the best could happen? And I didn't even know God had such bigger plans for me and for my children and their children and the generations to come that we are going to impact in the world. I didn't even know what it was, but because I took that little leap of faith in myself and I shut down the limiting beliefs and the fears.

Anisa Crespo: I now have this opportunity and I can now give it to other women as well.

Sara Ferrer: Is that a little bit of like, it sounds almost like, and I love the way you phrased that, but it almost sounds like that sounds like a legacy type of statement, right? Like, I want, this is who I am now. Is that how you would say, how do you want people to.

Sara Ferrer: You've touched on mothers kind of seeing themselves in you, but professionally, personally, what else do you really hope to, to leave behind and to have other women clinging onto?

Anisa Crespo: Well, I was raised by a single mother and everything, you know, we grew up poor, we, everything was always, I can't afford this. I can't have that, that kind of mindset.

Anisa Crespo: Very scarce. And it took me decades to move from a scarcity mindset into an abundance mindset. And when I did, when I shifted. Everything changed in my world and it is absolutely my legacy because my mother died in debt when she was 61 years old, and that is not a legacy that I'm prepared to leave for my children now.

Anisa Crespo: And something was missing. And what was missing was me being alignment. Me. Me being in alignment with living my purpose and my purpose. I had this spiritual awakening right before I decided to quit my job, that I am here to help women after overcoming tons of trauma in my life. Being in a male dominated industry for 10 years, I'm here to help women.

Anisa Crespo: I just want to show women what's possible when they, first of all, step outta their comfort zone, because that's where the change in growth happens. And just believe in themselves and understand that they can have and do and be whatever and whoever they want.

Serena Reynolds: Honestly we couldn't agree more. Just the, this whole podcast, the whole reason we do this, the whole reason we're here, it's for exactly those purposes.

Serena Reynolds: Exactly. Right.

Sara Ferrer: Right. And I think, you know, something that we discuss a lot on the podcast is when, you know, we, we often really frame, you know, we're, we're about women and their journey, but naturally, sometimes, you know, our counterparts, men come into the conversation, right? And we've always said this, we are.

Sara Ferrer: Women in general get less funding because, and there could be many reasons why, certainly. But one of the, one of the reasons, out of the mammoth reasons is that sometimes we. We have that higher imposter syndrome, or sometimes we don't like to over promise or sometimes you know, all the things that might make us nurturing and wonderful friends, and if we choose to be mothers or aunties or caretakers, some of those things, the nurture and the emotional component is great, but sometimes that, that holds us back a little bit.

Sara Ferrer: Be in business because, well, I don't wanna over promise, right? Until I can deliver. People pleasing, all of that. But what I'm hearing,

Serena Reynolds: all those words that you just said, Sara, were like under that people pleaser.

Sara Ferrer: Yeah. I think like, you know, like, like Anisa had said, like when you're saying this, you know, you just gotta do it.

Sara Ferrer: But what if it's not that easy? It really isn't that easy, and that's okay. And she's not saying it's easy. She's saying, but you gotta do it. Am I summing that up kind of properly? Like, but you gotta do it. It wasn't easy for you, but easy is also not being stuck in that cycle where you didn't find abundance, happiness, fulfillment.

Anisa Crespo: Well, you're spot on and you have to choose your hard right. I, I am someone who has dealt with weight loss and weight gain battle my entire life from childhood. I have lost and gained and lost and gained over 150 pounds in a clip. And you know, I am, I'm where I am right now, very comfortably. But there have been times where I wasn't, I was 360 pounds when I.

Serena Reynolds: I, I can, I can, I'm, I'm going to back this up. I, I've been saying for years. Oh. I'm just a graphic designer. I'm not just a graphic designer, I never was just a graphic designer. I don't draw pretty pictures for a living. Pretty pictures. I love drawing, but that's not who I am. Um, and I spent many years just kind of squashing down who I was and what I do.

Serena Reynolds: To, I don't, I don't know, probably protect myself from anybody calling out my imposter syndrome.

Anisa Crespo: And that is a non-negotiable, and most women can't grasp that. They feel like they're being selfish, but self-care is not selfish. I'm here to tell you, and you will be so much more productive in your business, in your family, in your life if you take care of you first. But because we have this giving nature, and like you were saying, it goes back to even, you know, it, it wasn't so long ago where women could get a line of credit without a man present like it.

Anisa Crespo: It's crazy. We're not that far off. Like yeah, we've come a long way, but we've still got a long way to go and it takes women to stand up and say no more. Like, we're going to do all the things that make us happy and we want to do, whether that's. Staying at home with family, building a business, or both?

Anisa Crespo: That's nonsense. Okay. If you, if you've been a mother for 20 years, like you are a problem solver, you are a caregiver and a medical healer and all the, all, so many skill sets, like, you know, a chef and you know all the things, but. Even working in corporate. And then we come outta corporate and we're like, oh, I was just an administrative assistant.

Anisa Crespo: No, you helped run a multimillion dollar company. And it all comes down to that. That's mindset work. That's self-talk. We have to be kind to ourselves when, when me and my business partner catch ourselves talking, you know, saying things, we'll be like, don't talk about my friend like that. That's not nice, you know, because we can't help it.

Anisa Crespo: And I'm here to change that.

Serena Reynolds: I don't even think they'd speak to their worst enemies in, in the biggest fights ever. The way they speak to themselves.

Anisa Crespo: Exactly. And you know what the other thing is, especially when you're in the entrepreneurship space, most people. It depends on who you're surrounding yourself with.

Anisa Crespo: That's crazy.

Sara Ferrer: That makes perfect sense. And you're very clear in that, which I love too, right? Like, you know what conversations you're willing to partake in and which you're not. And that brings us to the point of the podcast where speaking of conversations and clarity, we always like to throw a little curve ball, but a fun curve ball.

Sara Ferrer: A fun curve ball, right? 'cause you seem like someone, you're very prepared, you're very ready to take on the challenge. So we have a. Tradition here where we always ask our former guests, our previous guest to ask a question. They answer a question and then they ask a question for the next guest, and they have no idea who you are, what line of work you do.

Sara Ferrer: And I have no regrets and I wouldn't change anything is not an acceptable answer according to Janice Fair. That's a fair thing. We all have something we want to change. So what would that be? I'll give you some time to think. It's, it's, it's, it's broad, but it can also be very specific.

Anisa Crespo: I, I'm prepared to answer now.

Anisa Crespo: Well, four years. For four solid years, I did not, you know, I would buy like little low ticket things here and there that did absolutely nothing for me. I mean, occasionally you would get like a golden nugget, but really investing in coaches, I mean the five, the 10, the 20. We have coaches that we've paid six figures for, and.

Anisa Crespo: There is a reason for that because when you have somebody who you can lean on and you can walk side by side with and you're doing the things that you want to be successful at, that they've already done, they've already made the mistakes, it will skyrocket your progress and your journey. So while, yes, my journey is my own, and I did make tons of mistakes in the long run.

Anisa Crespo: Had I invested five or $10,000 in, in a coach, I probably could have saved $50,000 in the long run. So that would be my answer to that.

Anisa Crespo: and, hey, it's not, it's, it's not a shameless plug just because I'm a coach. It's just my honest opinion.

Sara Ferrer: Love that. And what would you, uh, what would you ask the next guest? Do you have no idea what they do, what their story is?

Anisa Crespo: If there was one number of monthly revenue that would make you feel like you were totally satisfied and you didn't need to continue on anymore, you were guaranteed that number, would you burn down your mission and your business and just live your life?

Sara Ferrer: Are you writing that down, Serena? I think you are. That's a good question. We have to literally write it and we record these things. You wouldn't believe how many times we're like, what was the question?

Anisa Crespo: And I am a firm believer that good money in the hands of good women is going to change the world for the best, but. We have missions as well, and a lot of times we're doing things, especially if we're working a job, you know, that is not aligned in our mission. And what I want for women is to do the things that they feel are their mission that brings them joy and happys.

Anisa Crespo: That makes them the money as well.

Sara Ferrer: I, I can't wait to see what our future guest will say and, and this, for anyone listening who's like, okay, I'm in.

Sara Ferrer: I'm interested. I'm curious. Like great mindset, great question. Your thought provoking, where can people. Find you. Where can people watch the docuseries? Um, because there's so many avenues and channels that kind of get bits of you and bits of the mindset that where would you recommend that people Google or what website or just, you know, if you're doing Instagram lives on Friday, shout it out so people can really engage at the maximum level with you.

Anisa Crespo: You can. Be in our world and see all the different things that we have to offer. We have a magazine, we have a podcast, like there's so many different ways to work with us, but getting in our Facebook group, it's totally free to join and you can get there through million dollar mom.org as well. And then once you're inside of our Facebook group, you'll see all the things as well.

Anisa Crespo: And I'm very approachable. You can DM me on Facebook or Instagram. Instagram. I'm keeping up with the Crespo's. Facebook. I'm, I'm Anisa Crespo.

Sara Ferrer: Wonderful. And we will of course, always have information on our website, fearless flaw.com. So anyone listening who's like, oh, I didn't catch that. You know, when need to do the re the rewind thing like 10 times in a row, like old school voicemails we're like, what was the number?

Sara Ferrer: So here's the thing. I live in two worlds, high energy, but also at any, maybe it's the Spanish blood on me, my father's Spanish at my most energetic moments. Sometimes I just have to like lay down and think about what just happened. Does that make sense? 'cause it's like,

Anisa Crespo: what's your human design?

Sara Ferrer: What?

Sara Ferrer: What's what?

Anisa Crespo: Your human design.

Sara Ferrer: Did you ask, what is my human design? Or are you saying that is my human design?

Anisa Crespo: I'm asking you what? What is your human design? Are you a projector? Do you not know what human design? I don't know what human design is. I mean, I could give you an answer. You're a projector. I bet

Anisa Crespo: you're a projector.

Sara Ferrer: Okay. I am a projector.

Serena Reynolds: A projector. Okay, so, so, so, okay. I just want to touch, what is this?

Anisa Crespo: So human design is, I mean, we could go down a rabbit hole here. I know we're wrapping up, but I encourage you to look it up. Find out what your human design is and you'll, you'll be pleasantly surprised when I really dove into mine.

Sara Ferrer: Wonderful. Again, always giving us bits of, of wisdom. Uh, thank you so much for joining us and for anyone listening, please do follow. Anisa, she, her story is wonderful and again, I, I think everyone will see a little bit of themselves in her, so thank you.

Serena Reynolds: And follow. Fearless and flawed. Hit subscribe and don't forget to tune in next time.

Sara Ferrer: Absolutely. Thank you so much my dear.