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Your Phone Is Your Adult Pacifier with Matt Guse
Episode 227 • Bonus Episode • 16th October 2026 • Blue-Collar BS • Brad Herda and Steve Doyle
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This week we welcome back Matt Guse, owner of MRS Machining, for his second appearance on the show. Matt is also a board member of the Chippewa Economic Development Corporation and Chippewa Valley Technical College, and an NCAA Division III football official.

We talk about the shifting employment landscape and how younger workers often expect to leapfrog straight to leadership without putting in the time to earn it, and how Matt approaches building real leaders on his shop floor instead.

He shares how bringing in a new robot to the shop, something everyone initially feared, ended up becoming one of the team's favorite tools once people saw it as something that made their jobs easier rather than a threat.

We also get into how Matt built MRS's reputation in the community, from being known by name at the local school and gas station to a customer who was won over before ever stepping through the door just from what he heard around town.

Matt also opens up about writing his first book to preserve MRS's story and legacy for his family, and how that same book unexpectedly turned into a business development tool that brought in over a million dollars in new work. We close out talking about presence, self-care as a leader, and why face-to-face connection still matters more than anything digital.

Highlights

  • Why younger workers often expect leadership before they've earned it, and how Matt addresses that.
  • How MRS turned a feared new robot into one of the team's most valued tools.
  • Building a business reputation in the community, one gas station and diner conversation at a time.
  • How writing a legacy book for his family turned into a surprise business development win.
  • Why real, face-to-face connection matters more than ever in a distracted, phone-first world.

Get in touch with Matt:

Website

LinkedIn

Book

Get in touch with us:

Check out the Blue Collar BS website.

Steve Doyle:

Website

LinkedIn

Email

Brad Herda:

Website

LinkedIn

Email



This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
OP3 - https://op3.dev/privacy

Transcripts

Doyle (00:05.141)

Welcome back everyone to this episode of the Blue Collar BS Podcast. How you doing today, Brad?

Brad Herda (00:09.94)

I am wonderful Mr. Stephen Doyle and today's exception is this show. I don't know what it's going to be like because we're recording in the morning instead of our normal time. So we'll see. We'll see how your behavior is with early morning opportunities versus.

Doyle (00:18.088)

I'm all for it.

Doyle (00:24.381)

I'm all for it. I'm all caffeinated up. Let's go. Let's go. All wound up and we've just got this podcast to go. So let's roll. Let's roll, Brad.

Brad Herda (00:37.43)

Let's roll. All right, we can do that. We can do that.

Doyle (00:41.229)

So, Brad, enough banter. Who do we got on the show?

Brad Herda (00:43.938)

Yeah, yeah. So we decided to make an exception for this guest. He's our second time guest. He was on the show December 9th of 2022, episode 41. He is the owner of MRS machine and he was kind enough to send us a T shirt and chocolate bars last time. A board member of the Chippewa Economic Development Corporation, a board member of the Chippewa Valley Technical College.

NCAA Division III football official underneath contract and an all-around advocate for the industry, Matt Goussi. Thank you for coming back to the show. We appreciate you to be here.

Matt Guse MRS Machining 🚴➕ (01:22.355)

Well, thanks for having me on. Hello everybody. Steve Brad and Blue Collar podcast listeners. Yes, it's morning and I'm guess I'm going to get the blame for waking you guys up off early. But us Packer fans, know, we get up right in early. We have a half days working already.

Doyle (01:31.341)

you

Doyle (01:36.746)

no.

Doyle (01:41.373)

Yes, yes, but I'm not a Packers fan. We'll get that out right now. Get that out right now.

Brad Herda (01:43.064)

Wow. Wow.

Matt Guse MRS Machining (01:45.683)

Ha ha ha!

Brad Herda (01:48.472)

Wow. So, Matt, last time we talked, part of reason to get you back on here is, you had mentioned one of our correspondences, the difference of the shift of the marketplace with employment today and what's going on, I guess. So walk us through some of the shifts you have seen, and then maybe what are the couple strategies you've done to be able to address the shift in the marketplace?

Matt Guse MRS Machining (02:16.659)

Well, actually I wrote an article on this this week for on LinkedIn. If you can go. Yeah, you know, it's been interesting. It's really more of a challenge now, I think. You know, when I grew up with a kid, you know, if I did something wrong, I get yelled at and I didn't do it again. But the big thing is these kids these days, I think we're

Brad Herda (02:21.158)

I I'm linked in. know I saw it. That's why I'm asking the question.

Doyle (02:23.213)

Mm-hmm.

Matt Guse MRS Machining (02:44.787)

giving them the precipitation kind of trophies. I know that's the word that's been used a lot, but you know, I seen a clip on Tom, the Michigan State basketball coach, where he still goes on and yells at the kids and, you know, doesn't yell on them, but just tries to show them life fundamentals of the basketball today, but life down the road. And if he has to take that away, it's not fun anymore, because that's really his purpose. So when these young kids come in, you know, these days, you know, every...

Doyle (03:08.385)

Mm-hmm.

Matt Guse MRS Machining 🚴➕ (03:13.833)

They get a degree or college. They, uh, within six months, they think they should be running the whole show. They want in sick success. And if they don't get it, just like college sports now and IL deals. So they go shopping around for the next, uh, place that's going to take them on. You know, we're all desperate and you know, a young kid comes in and he's got a little experience and boy, he sounds real positive. And you know, he can sound like he can walk the walk, but we'll let the, you know, can you talk to talk?

Doyle (03:32.759)

Mm-hmm.

Matt Guse MRS Machining 🚴➕ (03:43.721)

Um, so yeah, they come in and, and then they don't get it. They'll jump to the next one and that they start chasing dollars and watch. get it. You know, you want success, but I had a kid come in here a couple of years ago and he started them out at the intern. And then we started sending them to school. paid for a school. And after school, six months later, he goes, Oh, um, I want to be on first shift and I want to run. I want to be the shop supervisor. And I said, well, why don't you be quiet for another two years and learn the system and then we'll create a path.

You know, I can give these young kids the opportunities. It's up to them to, you know, how to, I can show them the way. It's up to them what to do with it. And their work will show the way. You you have to put the work and the time in and show me that you can do those things. Just not, I ain't going to give it to you like, you know, like it's free. So somehow that's what we need to change. And it's getting to be more and more of that.

Doyle (04:29.334)

Mm-hmm.

Brad Herda (04:40.686)

Have you built out a structure to help show them that path to go from apprenticeship to supervisor? Have you built that path out to show them or is it more still all upstairs?

Doyle (04:45.036)

Mm.

Matt Guse MRS Machining 🚴➕ (04:51.173)

It's more upstairs, you you can tell when a person's got it, when they don't, you know, if they just want to show up for a paycheck and want it, that's the problem. You know, we show them a path, you we like, you got to learn all areas of a company. You got to know your area before you can become a supervisor. You just can't, it can't be given to you because the people that have been in it are going to look to you for leadership. That's, you know, that's the big thing. You got to show leadership skills. You got to incentivize people.

Doyle (05:00.226)

Right.

Doyle (05:15.031)

Mm-hmm.

Matt Guse MRS Machining 🚴➕ (05:19.985)

And it, got to take the eye out and it's got to, you know, like I say, the me turning upside down and becomes we, that's more of the approach you got to have. And we don't have that no more. It's more about me, me, me. It seems like it's a struggle. I'll to say it, but I'm fortunate here. You know, a lot of that gets cleaned out when they come in here and, be our interns or we talk to them in schools. you know, that's kind of our part-time job is going to school. And like I told you before,

Doyle (05:30.583)

Mm-hmm.

Matt Guse MRS Machining 🚴➕ (05:48.977)

Every principal superintendent in your local school districts around you should know you by first name and they should know you what MRS machine in your company is. And I even took it one step further. had, I went to visit a customer and he was doing the same thing you're doing. Like, how do you get young people? How do you get people in your community? And I said, well, like I said, I, I don't think around outside the box or on the box. just created a new box. You know, I go to the gas stations. go to the, the, the restaurants.

You know, and you talk to them, you help them, you say hi to them, you tell them about your place, your business, what you do, what you make, you get to know them. So for example, one of my good customers, a new customer a couple of years ago came in. The first thing he did, which I thought was really cool. He went down to the local restaurant to have breakfast before he came and visited us. And he started asking the waitress, started asking the cook, the owner. What's this MRS? Are these good people, good company? All they had, they knew me.

They said good things. we come walk in the door, he had this image of us that was real positive. And those are the things, know, cause you know, someone does come into the restaurant or gas and a new to the town or looking for a job. What do think they're going to send you? You know, so that's the kind of things you got to do a little bit different. I don't know if I got off on the tangent there, but.

Doyle (06:51.669)

Mm-hmm.

Doyle (07:04.663)

Mm-hmm.

Brad Herda (07:06.804)

No, no, but those are those are the important things right so I was with I was with one of my clients were at the coffee shop and there was a server that was there that was really high-energy really just vibe and really good and they were in the process of potentially wanting to do some hiring or some different things there in commercial real estate world and Before we left I'm like

Doyle (07:07.693)

Ah, this is all good. Right?

Brad Herda (07:32.362)

You need to tell this guy because he's he's my client said, well, guy. Well, then tell him, give him your card. Give him your card to call. He call you later. Worst thing in the worst thing that happens is that that guy that was that you said, hey, you're doing a fantastic job, has nothing but pride showing up that day. And all you did was give him a car to say, hey, I'm not no pressure, no nothing. But if you ever want to have a career change or do something different, let's have a conversation.

That is a ego grant that I mean that just is going to build up somebody's confidence regardless of what profession they're in and could change their trajectory forever, right? You just being a good human is really important in that space so. Going and talking to people about who's doing what where is is really important as well, so kudos to you for putting out that image that everybody recognizes you in the community, because you are a community servant. There's 100. You are a community servant 100%.

Doyle (08:12.608)

Mm-hmm.

Brad Herda (08:28.94)

And I think that's where many owners in your industry and in, you know, across our state and even throughout the upper Midwest, they failed to do that.

Matt Guse MRS Machining 🚴➕ (08:39.901)

Yeah. Yeah, but I'm not perfect. I make mistakes. I tell people that, you know, it's, it's, you know, it's just like a marriage, you know, you're trying to drop a compared dice because you get married. You know, we have bumps and you know, we have the ups and downs. we don't always have good days, but we have to work. You have to work through those things. And sometimes that's not good. Nothing. But, seems like I've been married 37 years. So guess I'm, we're doing something right.

Doyle (08:49.085)

Yep.

Doyle (08:58.166)

Mm-hmm.

Doyle (09:06.177)

You doing something right? Yeah, so one of the things that you mentioned that I think is really important, especially for honestly, it's for all of our audience, was was around the the the we versus me aspect for those younger. I would say I'm going to call them dreamers.

Brad Herda (09:08.514)

You got a six year head start on me.

Doyle (09:32.853)

Because you know they're dreaming of being that supervisor, but you said something that's really critical that I think they miss quite a bit is that. For them to be a leader, people need to see them as a leader. Right there team needs so people are actually looking to them for for leadership, especially when they're 1020 years their senior. How have you? I want to noodle around that that topic a little bit.

How have you seen that change over the last several years of, I would say, 10-year people kind of looking at younger generation as leaders?

Matt Guse MRS Machining 🚴➕ (10:17.917)

Really good question. the first thing is, when we hire somebody new, we don't look to them as they're taking over my job or we're, we're not going to show them cause he's young kid. We look at them, we look at them like, Hey, they're, they're going to help my job, it easier. That's how you have to go about it. If you don't do it that route, it's not going to work because then you're going to get friction. And it's just like, you know, sports teams, you know, I do a lot of officiating and they're really good teams have really good players, but

Doyle (10:30.143)

Mm-hmm.

Doyle (10:35.532)

Mm-hmm.

Matt Guse MRS Machining 🚴➕ (10:46.875)

more importantly, not the, so much the good player, a good leader to lift them up, you know, when, when things break down that good leader. And if you don't have a good leader, you have one that's it's all about, you know, I'm the star. get all the tension. I score all the points. You know, the teams fail. The kids are horrible. there's they're, they're mouthy, you know, just like, so when we bring these kids in here, that's what, that's the path we show them, you know, Hey, listen to your mentors, take it in, soak it in. And then if you have good.

Doyle (10:53.399)

Mm-hmm.

Matt Guse MRS Machining 🚴➕ (11:16.649)

You know, you have, we're willing to listen to you. It's a two way street. Um, it's funny because I'll give you an example. I bought a robot. You know, everybody, everybody was scared about the robot. You know, they look. Yeah. So there's a robot. I, the best thing that happened to me by luck is that we bought it and it had a customized software on it. So we had to get the original software and it sat there for three months. Best thing has happened.

Doyle (11:24.845)

I was going to ask about this robot that I saw.

Doyle (11:41.131)

Mm-hmm.

Doyle (11:44.97)

You

Matt Guse MRS Machining 🚴➕ (11:45.129)

And when people ask me why, why is that? Well, everybody kind of, you know, kicked the tires, looked at it. Is this thing going to take my job away? Is what, what, where are we going here with MRS? We're to quit hiring people. So they got that ooh and ah out of it. And well, then all of a we got it going. And all of sudden they weren't scared of it and everybody wanted to invest in it and learn it. And now everybody loves it because it makes their job easier. So it's just like, it's the leader. We get around, eh, we call him Robbie.

Doyle (12:09.303)

Mm-hmm.

Matt Guse MRS Machining 🚴➕ (12:14.729)

The first one's a Robby the robot or a second one. I forget what we're calling him Big Berther or something. I forget what we call it now, but he's, but now it's everything has got to run through the robot because it, when they go home at night, they go home and during the evening or in the morning, it's done all the work for his lifted it. It's checked it. It's, it's wonderful. So, um, that's just how you approach that leadership part of it.

Doyle (12:21.453)

you

Doyle (12:38.881)

Mm hmm. So who like in your organization, like who kind of took the lead on getting that set up? Was it somebody that was more tenured, somebody that was a little younger, a little newer to the organization?

Matt Guse MRS Machining 🚴➕ (12:51.529)

Um, it was more, it's a little bit of both. Um, you know, some of that's been here, you know, 15, 20 years took it. He, you he's a great trainer. went just cool. There was a kid that went to college and he's my brother-in-law and he went to college for 46 years. Well, I got done with this six years of college and it was a hundred and thousand, a hundred thousand dollars of debt. He couldn't find a job that paid more than 35,000 a year. Well, and he had worked here the summer while going to college and

Doyle (12:58.209)

Mm-hmm.

Doyle (13:06.047)

Mm-hmm.

Doyle (13:15.137)

Mm-hmm.

Matt Guse MRS Machining 🚴➕ (13:18.707)

Finally, you he learned, he made his mistake. know, that's why I said that's one of my goals every day is make sure a kid goes to college. Prevents that mistake to get in that debt, but he took control and then he just, you know, everybody, you we had a younger kid come in and he took control and it, it, they went into it. It's easy. It is actually easy. Everybody thinks robots are hard to program and set up, but the one we got, robo job, it's just, he just basically.

Doyle (13:29.612)

Mm-hmm.

Matt Guse MRS Machining 🚴➕ (13:47.005)

tell it, it's like anything else. just tell it the diameter, size, length, and you change the jaws and you go and it's like, you know, it's not a big thing. And everybody bought it. And of course he learned it and taught it and it's not really tech savvy. That's the thing that they're, they're, they were kind of depressed with, you know, they like, they like to play with more buttons and use your mind more. Hey, if I can do it, anybody can do it. So.

Doyle (14:04.206)

You

Brad Herda (14:04.92)

Hahaha

Doyle (14:11.437)

Right?

Brad Herda (14:12.374)

The robot probably has less less technical knowledge needed than any of your five axis machining centers.

Matt Guse MRS Machining 🚴➕ (14:20.009)

Exactly. That's what blew everybody's mind here. They didn't think it was that easy. It's been great for us because now we've been tracking it. We have an hour. We try to get as most hours as can. The hardest part is finding the right type of work for it because sometimes you get some really looking casting or some weird complex part. It's really the work holding on, putting a part in there an hour is the hard part.

Doyle (14:20.97)

Mm-hmm.

Doyle (14:38.605)

Mm-hmm.

Brad Herda (14:48.92)

Right.

Matt Guse MRS Machining 🚴➕ (14:49.479)

But we working on it.

Brad Herda (14:51.298)

You're smart people.

Matt Guse MRS Machining 🚴➕ (14:53.053)

Yeah, well, everybody, you know, we're all smart. Just a lot of it's, that's right. He is a is a Lions fan. I forgot.

Brad Herda (14:57.588)

Well, excuse me on the show, so careful. Shh, quiet.

Doyle (15:04.363)

No, that's Brad. That's Brad. That's Brad. I am not a lion. Well, I'm gonna I'm gonna throw it down. Not a Lions fan. Yep. Yep.

Brad Herda (15:04.44)

So am I. That's me.

Matt Guse MRS Machining 🚴➕ (15:06.013)

Mmm. Mmm.

Okay, that's right, it's Brad, I forgot.

Brad Herda (15:14.798)

You

Matt Guse MRS Machining 🚴➕ (15:16.455)

He's on the far right too so.

Brad Herda (15:22.146)

Wow. Thanks, Matt. Thank you so much. I am going to go unfollow all those posts. I'm going to just scrub you clean out of my life,

Matt Guse MRS Machining 🚴➕ (15:23.421)

Yep.

You're welcome.

Matt Guse MRS Machining 🚴➕ (15:31.645)

Ha ha ha.

Doyle (15:33.24)

Wow. Wow.

Matt Guse MRS Machining 🚴➕ (15:34.889)

Yep.

Brad Herda (15:36.174)

No, I am not because your content is really good and the articles you and putting out and using that strategy to get the information out to your 19,132 LinkedIn followers, which is another thing that I guess Have you been able to leverage that from any traction perspective on the employment side or more? Just so on the customer side on LinkedIn

Doyle (15:41.911)

Mm-hmm.

Matt Guse MRS Machining 🚴➕ (16:02.661)

it's, a little bit of everything, you know, so I got into it. We'll probably bring up the word AI. So if AI has been asked to me and is AI helped us in our business? Yeah. But what AI has helped me, you know, I was a flunking school. couldn't really spell my name. I couldn't do English. So through all of these podcasts I've been doing the last, I don't know, 10 years, the word write a book has been coming up. Well, how can Matt write a book? So I.

I'm hoping I'm jumping ahead here, but I like, how can I write a book? I started finding pictures and stuff, but how can I write a book? I can't, how am gonna do this? Do I hire a ghostwriter? And then I talked to a ghostwriter and she says, well, you still gotta write it down. gosh. So anyways, found in all the GB chat, I found that it wasn't GB chat, was another one. It's called AI, it's called Write Hyperwrite. Well, heck, I can talk into the thing. And the thing started writing the book for me.

So, I said, okay, this is cool. So I started writing this stuff down and came up with chapters and then I knew I had to write it in an editor, a ghostwriter, and then I knew I had to get a layout person. So that's kind of the book 101 for you today. so the reason I wrote the book is we're coming up with our 40th anniversary, it's our four year business. I wanted to tell my grandkids someday what MBRS was all about and who was Grandpa Matt all about, leaving the legacy.

But my editor really asked me a good question, two good questions. I guess my editor asked me one good question. said, you have to add an interview with him because he doesn't take anybody on. He's a super editor. They're from Ireland of all places. His second question, when are you going to write your second book? So yes, I am in the process of writing another book. But my consultant got to help me, Steve Miller. He's the Moose guy. He wrote the book, Uncopable. He lives out in Seattle.

Doyle (17:39.873)

you

Matt Guse MRS Machining 🚴➕ (18:01.137)

Of course he's a Seattle fan. If Damon's listening, he's going to love it. He said, you know, Matt, it's, it's not a really a book. It's a company brochure. That's the way you got to look at it. Cause there's cost and right in a book, you know, it wasn't cheap. And I said, you know what? You're absolutely right. So it's really a company brochure. And I've had some customers now I gave it to, and actually these ones come up from down south and I gave them a book. Hey, here's my book. Give her a book. You know, it's kind of impressive that you wrote a book. Well, they went home and read the thing.

Doyle (18:15.648)

Mm-hmm.

Matt Guse MRS Machining 🚴➕ (18:31.021)

Some people actually went home and read the thing and I'm like, wow, that's impressive. And he said, you know, that's exactly the kind of companies we want to do business with. You know, someone that wrote a book is willing to lay out their mistakes out there, their failures. Most people would just makes it sound like they're Mr. Wonderful and they don't make mistakes. Most companies don't like that. Well, you laid it all out. You laid your good, bad times and you learned it and you wanted people to learn by so.

Brad Herda (18:31.404)

No.

Matt Guse MRS Machining 🚴➕ (18:59.017)

So from that I got well over a million dollars of business off it. So my book was paid for and so Yeah Well, you know It's not just me. It's it's it's the team. We're a team here. You know, it's everybody I wouldn't be where I'm at for the people so

Doyle (19:04.427)

Hey, yeah, kudos.

Brad Herda (19:05.825)

Well done.

Well done.

Brad Herda (19:14.446)

It's. Right, and that's the piece that probably comes out in the book. I have not acquired the book or or writing yet, but I'm going to assume that that is the I. Yep, I've seen the cover all over the place. Ironically, it's not tagged in your LinkedIn feed in your LinkedIn post anywhere that you could buy it or see it just as a.

Matt Guse MRS Machining 🚴➕ (19:32.455)

Well, yeah, I'll get your guys' copies. I'll get your copies.

Doyle (19:34.541)

of YA.

Brad Herda (19:36.6)

Just saying, that your recognition of how others have helped you get to where you need to go, those are the things that customers want to see, right? It's that relationship opportunity. And you have positioned yourself and your organization that if somebody wants to just do something for the cheapest cost on a piece price side of it, MRS isn't the place, right? We're going to give you all the other intangible things that go with it and your team members.

Doyle (19:37.621)

you

Brad Herda (20:04.308)

exude that and you've identified that you know the gas station the diner the places are talking about your organization in such a way that it's part of the community why wouldn't the guy from alabama or down south or wherever he was to say well yeah that's what we want from somebody right i mean you have built you have built that culture and that is something you need to be exceptionally proud of and kudos to you to to put that into a legacy format to allow your family and your lineage to understand

who and the why behind it as well.

Doyle (20:36.013)

Mm-hmm.

Matt Guse MRS Machining 🚴➕ (20:37.051)

Yep, exactly. you know, that's why I say that when the whys are, when you get rid of the whys, the hows come easy.

Brad Herda (20:46.734)

Alright, so that's that's fantastic. So leveraging the book into lots of business. That's a great idea. You should do more of that.

Doyle (20:46.871)

Mmm.

Matt Guse MRS Machining 🚴➕ (20:57.304)

Yeah. You know, I don't know how I found the time to write that book. I, you know, yeah, I talked and it just, it didn't take like three hours to write. Trust me. It took hundreds of hours and, and you know, the book could have been 500 pages. so my editors got her down to about 260 or 270. So, and then now that there's other stories that I probably made me somebody have a version two or just for fun.

Doyle (20:57.485)

sorry.

Doyle (21:03.469)

Mm-hmm. You talked. Mm-hmm.

Brad Herda (21:03.522)

You talked. That's how you found the time. You talked.

Doyle (21:19.629)

Mm-hmm.

Matt Guse MRS Machining 🚴➕ (21:25.459)

version two or something. But you know, so I write a weekly, I write a weekly letter now and I send them out on Sunday mornings. So it's a little more of a religious letter than it is a business letter, but it's so the editor, that's another, maybe another opportunity for a book. He thinks that he should, I should write that as a leadership book because it talks about a lot of, you know, I just go through my week and what I learned from it.

Doyle (21:37.261)

Mm-hmm.

Matt Guse MRS Machining 🚴➕ (21:51.643)

And this week's about the cell phone thing. How much time do we spend on our cell phone? So it's amazing. The statistics I researched and really the cell phone is adult pacifier to most people these days.

Doyle (22:08.301)

adult pacifier. Yep.

Brad Herda (22:10.286)

Episode title.

Matt Guse MRS Machining 🚴➕ (22:12.848)

Brad Herda (22:17.848)

The adult pacifier, Matt Gussie.

Matt Guse MRS Machining 🚴➕ (22:18.035)

Well, thank you. Yeah, well, that's what I came up with. You know, it's, you know, you think of a baby when it cries and if you're, if you're scared or nervous or something, the first thing you do, they do, you stick a pacifier in their mouth because I have grandkids now and they be quiet, you know? So if I go out on the floor and I tell some, I take their cell phone away or if I'm, my kids, I take their cell phone away. What do you think they start just going berserk?

Doyle (22:20.117)

Hahaha!

Doyle (22:32.904)

Yeah.

Doyle (22:46.711)

Yep.

Matt Guse MRS Machining 🚴➕ (22:48.201)

They can't most people can't not look at their cell phone between five and eight minutes They have to look at it between every five to eight minutes. Otherwise they start like it's a worse it's worse than the drug It's worse than it's worse than a crocane addiction It's a So what are we doing? You know, so there's a guy that um, I Feel a basketball official he he took his phone and shut it off for a whole year and he wrote a book about it and it's really cool to

Doyle (22:59.917)

Mm-hmm.

Brad Herda (23:03.022)

Mm.

Matt Guse MRS Machining 🚴➕ (23:18.217)

to listen to his story and how we did it.

Brad Herda (23:20.042)

Interesting. sat on the computer instead of use phone or what did he do?

Doyle (23:23.575)

Yeah.

Matt Guse MRS Machining 🚴➕ (23:24.221)

Just, yeah, he just used email and he would only check his email once a day. He said he kept, he said he kept going, you know, it's just like me when I used to chew snuff. I was in high school, I chewed snuff and I quit and I always had it in my front pocket. For the next first year or two, I was going like this all the time. Actually I even wore it of callus on my shoulder because I was going like this and it's it's addiction and it's, and look at all the time, look at all the things you're missing when you're looking at that phone, everything around you, you're missing.

Doyle (23:34.135)

Mm-hmm.

Doyle (23:45.207)

Mm-hmm.

Matt Guse MRS Machining 🚴➕ (23:54.429)

You know, you can miss it.

Doyle (23:54.69)

Right.

Brad Herda (23:54.702)

When I out driving on different things or whatever, I'm driving my wife's in the car and she's always doing whatever. Well, when did this come up? We've been building it for a month and a half now. When did this cover show up? They broke down six weeks ago. I don't come this way very often. Well, we just went to Costco two weeks ago. We drove right by it. It's okay. It's frustrating.

Doyle (24:14.049)

Mm-hmm.

Doyle (24:20.29)

Mm-hmm.

Matt Guse MRS Machining 🚴➕ (24:22.921)

So we have to figure out how to do that, quit doing that, you know. And that's why I write about, you know, as a company leader, you gotta be healthy and take care of yourself. So most days between four and six, you're not gonna get a hold of me. Cause I'm out riding my bike, I'm a cyclist. And I just try to go out and clear my mind and let God talk to me. And I always try to come up with three things. Because if you're not healthy as a business leader or owner, your people around you are gonna be crabby, ornery, and not be healthy.

Doyle (24:37.217)

Mm-hmm.

Matt Guse MRS Machining 🚴➕ (24:51.881)

Cause you're gonna be, you you're just not gonna, you're not gonna get that good vibe of that clean energy. So I just make it a, I make it a commitment to try to stay healthy, good in shape and feel good, positive. Cause people can read that when you're not in good, especially me, they can tell when I'm in good mood. They'll just say, Hey, Matt, you don't look very good. I want you to go home for the day. Oh gosh,

Doyle (25:07.415)

Mm-hmm.

Brad Herda (25:08.268)

You're gonna be in a great mood today because you're on this show. mean, they are expecting, they're gonna be, you're gonna come out of this on such an emotional, emotional energy and high that they're gonna be like, what just happened, Matt? Where did this?

Doyle (25:12.0)

Yeah.

Matt Guse MRS Machining 🚴➕ (25:24.627)

Yeah, they could tell right away the music's blaring out there right now. They're dancing.

Doyle (25:25.805)

Mm-hmm.

You

Brad Herda (25:30.798)

Woohoo, yes, there we go. That's awesome. But yes, being taken care of self as a leader as far it pays massive dividends to rest of the team. Because if you're all you're thinking about is the negative of your own self, that's all going to protrude out to the rest of the organization. So I think your your publicist is on to something with your Sunday letters to potentially do another book from that perspective, Matt.

Doyle (25:50.061)

Mm-hmm.

Matt Guse MRS Machining 🚴➕ (25:53.47)

You know.

Doyle (25:57.985)

Yeah.

Matt Guse MRS Machining 🚴➕ (25:59.239)

Yeah, yeah, I know. just, so there's a thing I'm addicted to though. I'm addicted to seeing people be successful. So that's my goal every day when I get up and I want to help people. If Mrest is a path that they become successful somewhere else, I'm all for them. I just want to be part of their path. And it's just so many people are so, these days are so negative. Try to draw everybody down. We have a...

know, school board issue or school thing issue going here right now and everybody's negative, negative, negative. Why don't we just turn that into a positive? Man, we could build a school. We could have a school for everybody wanted to come to, but no, we all gotta rip each other down. It's so sad to see, so sad, but. Yep.

Doyle (26:37.773)

Mm-hmm. Yes. Mm-hmm.

Brad Herda (26:39.566)

Because it's easy. It's the easy button, right? The negative side is the easy button.

Matt Guse MRS Machining 🚴➕ (26:44.349)

Yep. That's the three things that conversation, you know, like 7 % of it, you can text somebody or can write you a letter. That's not, you don't really feel nothing from it, but you pick up the phone and I call Brad, you know, use sob, you know, paying up the phone. didn't really see him, but you know, I don't know what, this online stuff that there's zoom stuff or whatever we're doing today is, but the real true conversation is 70 % of it is meeting face to face. Cause then you get the energy, you get this energy, you get the facial expressions and

Doyle (26:59.725)

Yeah

Matt Guse MRS Machining 🚴➕ (27:12.935)

That's just something that you can last a lifetime.

Doyle (27:13.111)

Mm-hmm.

Brad Herda (27:16.074)

So so when is the scheduled? Fried corn salsa Friday lunch thing going on when's it when's that first one of those come when's the first one of those coming up because I may have to take a Friday off and drive up to Augusta, and Okay

Matt Guse MRS Machining 🚴➕ (27:24.351)

that.

Matt Guse MRS Machining 🚴➕ (27:29.961)

That'll be end of August. We're gonna have the food corn plot. This year we're hiring a professional. There was a gal here that has been working here a couple of years and her husband's a farmer. So he's bringing in the big stuff. He's bringing in an eight roll or a 10 roll planter. We're gonna plant maybe two acres of corn instead of one acre. One acre was plenty.

Doyle (27:54.359)

Wow.

Matt Guse MRS Machining 🚴➕ (27:56.039)

But now they want pumpkins and they want something else. And I was like, I'm just a corn fest guy. I'll give you the corn. I'll cook the corn, but I'm not gonna, I'm not gonna do the pumpkins and the weeding and all that stuff. So corn's easy. But yeah, that was fun. That's always a fun event. I love going and picking corn and throwing it back in my car and backing up to the door at the shift change. Everybody can take whatever they want home for corn. Get to see people say hi.

tell your wife I tell your husband I whatever.

Doyle (28:24.269)

Mm-hmm.

Brad Herda (28:27.032)

All right, I might have to come up and get some corn on that Friday afternoon because good sweet corn is spectacular.

Matt Guse MRS Machining 🚴➕ (28:34.217)

Ooh, and this sounds really good.

Doyle (28:34.293)

Mm-hmm, that it is.

Brad Herda (28:35.842)

That's the best. So here we are too. going to go through this. We change a little bit here. There's a rapid fire section here of some some quick questions. Hopefully they bring in some new opportunities to learn more about Matt coffee or energy drink.

Doyle (28:37.739)

Mm-hmm.

Matt Guse MRS Machining 🚴➕ (28:55.548)

coffee, energy drinks, bad, bad stuff.

Brad Herda (28:58.894)

True, but I love them sometimes. What's the dumbest thing you've heard in a meeting?

Doyle (29:03.081)

Yes

Matt Guse MRS Machining 🚴➕ (29:05.821)

dumbest thing I've heard in the meeting. Can't. The word, we can't.

Brad Herda (29:10.766)

Okay. Favorite candy.

Matt Guse MRS Machining 🚴➕ (29:14.633)

Probably &Ms.

Brad Herda (29:18.723)

Okay.

Doyle (29:19.181)

Peanut, peanut butter, plain, almond. Okay.

Matt Guse MRS Machining 🚴➕ (29:21.577)

Probably plain, but make sure you're the green one, not the red. But be the green the bolder red. It's a little incentive tip for you.

Doyle (29:31.085)

Yep. All right.

Brad Herda (29:35.104)

Are you a texter or a phone caller?

Matt Guse MRS Machining 🚴➕ (29:38.718)

Both.

Brad Herda (29:40.566)

Early bird or night owl.

Matt Guse MRS Machining 🚴➕ (29:42.61)

Early bird.

Doyle (29:43.392)

Mm-hmm.

Brad Herda (29:44.034)

Favorite tool.

Matt Guse MRS Machining 🚴➕ (29:46.547)

Favorite tool, torque wrench.

Brad Herda (29:50.83)

So many questions.

Matt Guse MRS Machining 🚴➕ (29:53.161)

Well, I got one for you at the end. got thrown off guard at one of the podcasts. If you're ready for it, can tell you. If I walked into your shop, what would be the first thing that would amaze me? And he was thinking like robots, equipment. And I said, all the women that are working here. We have a lot of women working here. So that'd be the first thing.

Doyle (29:53.378)

Yeah!

Brad Herda (30:02.862)

All right.

Doyle (30:14.381)

Hmm.

Brad Herda (30:16.6)

That is spectacular. Have you connected with Sisterhood of Trades yet?

Doyle (30:17.889)

Yeah, that's awesome.

Matt Guse MRS Machining 🚴➕ (30:21.283)

a little bit. Nope. I haven't really connected, but what's your name? Sent me that little link to the other webpage, but no, no. There you go. Yep. So

Brad Herda (30:27.936)

Nush or. Yeah, she she's awesome. We had her on the show. Brooke is on the show here coming up. Coming up, but you're coming out after there, so that's what they're doing. There is pretty amazing. I would urge you to get involved. Have your have at least make it aware for your team members that that community exists, which is spectacular. Dream job as a kid.

Doyle (30:28.789)

No, sure, Brooke.

Doyle (30:46.381)

Mm-hmm.

Matt Guse MRS Machining 🚴➕ (30:59.186)

I think we all wanted to be, I think I wanted to be a NFL football player, be honest with you.

Brad Herda (31:03.63)

All right, best pizza topping.

Doyle (31:04.449)

Mmm.

Matt Guse MRS Machining 🚴➕ (31:09.033)

Nationville Dairy Cheese.

Brad Herda (31:13.318)

very specific but I can agree I can't agree with you favorite movie quote

Doyle (31:14.343)

Mmm, wow.

Matt Guse MRS Machining 🚴➕ (31:14.834)

Mm-hmm.

Matt Guse MRS Machining 🚴➕ (31:20.953)

I don't watch, really watch movies, so that's tough one.

Brad Herda (31:23.69)

Okay, we guess pet peeve at work.

Matt Guse MRS Machining 🚴➕ (31:28.739)

Mmm, not enough coffee. I don't Boy favorite music, I like the 80s classics just makes me feel young again

Brad Herda (31:31.182)

Favorite music?

Doyle (31:31.585)

Yeah.

Brad Herda (31:40.686)

Okay. Bucket list, vacation, location.

Matt Guse MRS Machining 🚴➕ (31:46.537)

Switzerland

Brad Herda (31:49.378)

to go cycling or skiing or what? Okay.

Matt Guse MRS Machining 🚴➕ (31:49.437)

Hopefully, just cycling, see the mountains. Just someplace I wanna go. Blaser Coolant is out there, so that's my little hint to them. If they're listening, I doubt it,

Brad Herda (31:59.534)

and

Doyle (32:01.325)

you

Brad Herda (32:03.458)

Well, you can send them the show and they'll be listening for sure. Living or dead, who do you want to have a conversation with?

Matt Guse MRS Machining 🚴➕ (32:05.671)

Yeah. Yep.

Matt Guse MRS Machining 🚴➕ (32:10.953)

Probably a dad. And that'd probably, I'd probably my dad, cause my dad was my best friend. So.

Doyle (32:16.685)

Mm-hmm.

Brad Herda (32:16.738)

Okay. If you dropped into a brand new company tomorrow, what's the first thing you'd change?

Matt Guse MRS Machining 🚴➕ (32:25.609)

I know what the first thing I would do would, but what if I changed? I'd have to get to know the culture because the first thing I would do is walk around and meet everybody and listen to their problems and concerns and try to address them.

Brad Herda (32:38.356)

Awesome. Awesome. That is leadership 101 right there, Matt.

Doyle (32:39.181)

Mm-hmm.

Doyle (32:44.023)

Mm-hmm.

Matt Guse MRS Machining 🚴➕ (32:44.745)

It's just you got to know the system, you got to the people, you got to know what you're working with and you got to kill the cancer before it creates more cancers. That's the first, what's the question? I have people asking me, man, how are you successful? Well, first of all, it's my team, but the first thing is easy. doesn't have to, everybody has to make it so complex. the floor, walk your, walk your business, know the people, listen to them, good or bad, kill the cancer, help them. Cause if you help them, they're going to help you. They're going to help you in return. It's that simple.

Doyle (33:04.245)

Right.

Brad Herda (33:14.465)

1000%. That is spectacular. So how do people get the book, Matt? How do they get in contact with you? How do they find you? How do they get MRS? Where do people connect with you?

Doyle (33:15.531)

Mm-hmm.

Matt Guse MRS Machining 🚴➕ (33:25.129)

Well, you can find me in the LinkedIn, you know, you can just type Matt goosey It's Guse and I'm on LinkedIn I'm not too much in social media a little bit a little bit of Instagram once in a while But if you just google my name Matt goosey podcast, there's plenty of this stuff out there or just you can just call me I'm willing to help anybody. That's like I said, my goal is my addiction is helping people be successful good or bad

And then the book you can go on Amazon. Just type my name. I see here it's type, just type MRS Machinian. It's a manufacturing story. It's out there. That's the best way to get a hold of me, I guess.

Brad Herda (34:08.098)

Was that dad and grandpa in the picture or was that you and dad?

Matt Guse MRS Machining 🚴➕ (34:10.761)

Nope, that's actually that's actually my dad and that's me back in 2007 when we won the American American machine is top 10 machine shop board. That was a picture. I wanted it on a copy, but I don't have the original version. So that's another spot. We did the best we could.

Brad Herda (34:16.867)

NOS.

Doyle (34:25.933)

Mmm.

Brad Herda (34:29.75)

Awesome. Well, thank you for taking time out of your busy morning. I know it's probably lunchtime there this early in morning already. So I appreciate you taking the time this morning to join us on the show. And I look forward to listening to more of your continued success and what you're publishing at on LinkedIn and just your leadership in your region and across the state. Thank you very much for doing what you do.

Doyle (34:41.933)

you

Matt Guse MRS Machining 🚴➕ (34:54.537)

Well, thank you for doing this podcast and making us all better. You guys are doing an amazing job and you're great people. So thank you. No, don't thank me. Thank you. We love it. So.

Brad Herda (35:03.948)

Alright, have a great day. Bye.

Matt Guse MRS Machining (35:06.332)

Bye bye.

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