Connect with Karla Trotman: https://www.linkedin.com/in/karlatrotman/

In this insightful episode of The Manufacturers Network Podcast, host Lisa Ryan is joined by Karla Trotman, President and CEO of Electrosoft, to discuss pivotal topics that are shaping the future of manufacturing. Karla shares her valuable insights on diversity and inclusion, generational wealth creation, and the evolving landscape of the manufacturing industry. Her journey from avoiding the family business to growing it into a successful venture inspires aspiring entrepreneurs. It highlights the role of small businesses in driving the economy.

Key Themes:

1. Hiring from Underrepresented Groups: Karla emphasizes the importance of actively recruiting Black, Brown, immigrant populations, and young women in manufacturing. She shares valuable strategies for reaching a diverse pool of candidates beyond traditional online job postings.
2. Transportation Challenges and Solutions: The episode delves into issues such as the "last mile" transportation barrier and the innovative solutions some companies are adopting, such as subsidies and daily cash payments, to assist workers without personal transportation.
3. Entrepreneurship and Generational Wealth: Karla advocates for entrepreneurship to achieve financial independence and generational wealth. The episode also explores opportunities to acquire businesses from retiring owners.
4. Embracing Gen Z Workforce: A discussion on adapting to the unique work ethics and technological engagement of Gen Z employees, including the perception of their work habits and their positive impact on the workplace.
5. Cultural Inclusion in the Workplace: Karla discusses the significance of allowing employees to express individuality through their personal style, fostering a relaxed and authentic company culture that leads to employee loyalty.
6. Promoting Manufacturing Careers: Strategies to change perceptions about manufacturing as a career choice, especially among young adults and diverse communities, are explored. The conversation includes the role of marketing campaigns that reflect diversity.

Lessons Learned:

• Building relationships with community organizations and schools is essential for effectively recruiting diverse job candidates.
• Flexibility in work hours and innovative transportation solutions can help overcome barriers for city dwellers.
• Future manufacturing leaders will reflect diversity, including more women, people of color, and immigrants.
• Engaging with younger generations in the workplace involves understanding their unique perspectives and leveraging their tech-savvy nature.

Fun Facts:

• Karla's intriguing journey with Electrosoft began when her father started building cables at the kitchen table. The business has now celebrated its 38th anniversary.
• Her book, "Dark, Dirty, Dangerous," explores the future of manufacturing and is available on major retail platforms.
• The show touches on common misconceptions about U.S. electronics manufacturing and highlights how specific manufacturing processes remain domestic.