In this episode we slow things down and start to lay the groundwork for how Sports Marketing came to be.

Long before you could log online and purchase a signed photo of your favourite player, no one had considered that an entire market could exist for a line of products which would serve not only as collector's pieces, but as works of art.

Brian Ehrenworth, president of Frameworth Sports Marketing, sits down and recounts how he found his way into this world and grew from a picture frame company into a pioneer in a business which hadn't yet begun.