In this episode of Business Growth Hacks, Andrew and John tackle the myth that podcasting is oversaturated. They dive deep into why the podcasting space is still open for new creators, revealing statistics that Showa are number of podcasts are inactive, leaving a massive opportunity for fresh, consistent content. They discuss the unique power of podcasting in creating deep audience engagement, its potential for long-term value, and why the relatively low barrier to entry makes now the perfect time to start your podcast.
Key Points:
- [0:00] Podcasting Isn't Overcrowded
The myth of podcast saturation is debunked, showing that while there are millions of podcasts listed, fewer than 500,000 are active, offering plenty of room for new voices.
- [1:07] The Power of Listener Engagement
Podcast listeners tune in for longer than most other platforms, with the average episode holding attention for 30 minutes—unheard of in today's short-form media world.
- [2:15] Why Podcast Listeners Are Unique
Unlike passive scrolling on social media, podcast listeners actively seek out content, choosing to spend focused time engaging with your show while commuting, working out, or relaxing.
- [4:11] Why Consistency Matters
Many podcasts fail due to lack of consistency. Staying committed to regularly delivering content is key to growing a dedicated audience.
- [7:00] Podcasting's ROI
Podcasting offers long-term value. Episodes live beyond their publish date and can generate engagement and revenue long after they’re released, unlike fleeting social media posts.
Quotable Moments:
- [0:43] “Starting a podcast now might be one of the smartest moves you can make for your business.” – Andrew
- [2:55] “Podcasts are one of the few content formats where people actually plan to listen for an extended period of time.” – John
- [9:01] “Podcasting offers so many ways to generate revenue, even if you only have a small audience.” – Andrew
Links Mentioned:
The podcasting world is far from overcrowded. With the right commitment and strategy, there’s still plenty of room for you to launch and grow a successful podcast. If you’re ready to dive into podcasting or want more tips on growing your business, reach out to us at BusinessGrowthHacks.com.
