As an entrepreneur, you have to create assets in order to scale your business. Kinsey talks about your number one asset in your business - YOU! You are the reason people invest money and purchase your products and services. But since that’s too obvious, she dives into HOW you can create additional assets that build awareness around you and your business which she calls ‘Store Front’ assets. These are absolutely CRITICAL in order to amplify the first impression with your prospects and quickly grow your audience.