This episode explores how to effectively generate leads and sales in a B2B SaaS content. Marketing Director at UpGuard, Axel Sukianto, discusses the differences between demand capture and demand creation, brand building, and the future of attribution.

Guest:

Axel is a B2B marketer with experience in tech, SaaS, and cybersecurity. A revenue and demand gen marketer, he has a passion for driving hyper-growth through pipeline and revenue. He is currently at UpGuard, a B2B SaaS cybersecurity company where he leads the demand gen and content team. Previously he has worked at companies such as Dropbox, Meraki, and Cisco in Sydney and Singapore. Follow him on LinkedIn [https://www.linkedin.com/in/axelsukianto/] and visit his website [https://www.sukianto.com/].

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James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ 

Smarter Marketer Website: https://www.smartermarketer.com.au/ 

Rocket Agency Website: https://rocketagency.com.au/ 

Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/

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About the Podcast:

This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.