Artwork for podcast The Backstory on Marketing and AI
AI Marketing Shift
Episode 9414th April 2026 • The Backstory on Marketing and AI • Guy Powell
00:00:00 00:34:35

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AI and Marketing are transforming digital ecosystems. This episode explores zero-click search and declining traffic. Learn how AI enabled Market Research is changing decisions. Discover the importance of vector-ready content. Understand how AI models interpret and rank information.

Explore how brands can stay visible in AI-driven environments.

Key topics include:

  • Zero-click search impact
  • Declining publisher traffic
  • Vectorization explained
  • AI content strategies

Data quality is more important than ever. Strong datasets reduce hallucinations and improve accuracy. The future will involve AI agents working for users and brands.

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