Kavi Kardos and David Bain discuss the importance of following Google's lead and renew focus on E-E-A-T in 2024.

Discussion points include:

Why is E-E-A-T so important in 2024?

What are the good ways of using AI?

By announcing Perspectives and emphasizing E-E-A-T in their most recent messaging, Google has indicated that they're predicting a future preference for user generated content - what user generated content are they looking for?

How do we integrate social with SEO?

How do we incorporate community voices into our own content?