Episode Summary
Welcome back to The Everyday Entrepreneur Podcast! This week we have a little extra fun with our guest, Alexa Fitzpatrick, owner and creator behind Jayded AF Cocktails. The first half of this episode you can expect a fun and vibrant interview with Alexa on why she created this business and all of the ups and downs she has experienced along the way.
The back half of the episode we try something new, and do an on-air tasting of Alexa's signature cocktails; Lemon Drop, Lavender, and Laxly Cucumber. Our producer Morgan also jumps on mic to join in the tasting fun!
Throughout the interview and tasting you will learn how a personal medical emergency led to a complete shift in every aspect of Alexa's life. With a new perspective on life, she decides instead of rejoining Corporate America, she is going to go into business for herself!
Alexa is a self-proclaimed "open book" and shares everything from her operations to what inspired each of the signature cocktail recipes. Alexa also shares how she feels like she has been divinely guided throughout this entire experience. And when you hear about her experience, it will be difficult to disagree!
In this episode you’ll learn:
1:00 Holly introduces and welcomes Alexa on the podcast
2:58 Alexa shares her career within the healthcare industry and her goal (at the time) to climb the corporate ladder
3:50 The health emergency Alexa experienced that changed her entire life
8:45 How the idea of Jayded AF got started, and what pushed her to bet on herself and go all in on this business idea
12:05 How sending samples to her brother resulted in a run-in with someone Alexa didn't know she needed
19:06 Alexa shares the importance of trusting yourself and the process as she continued to build Jayded AF
21:50 A breakdown of what Jayded AF is as a brand, and the vibe that Alexa was going for for her business and products
25:55 How a marketing photoshoot led to landing a MAJOR commercial client
29:06 The challenge of figuring out a price point on a product with no true comparisons
30:25 Leading your business with authenticity and finding the best partners to bring into your business
38:40 How Alexa runs her back-end / operations side of the business
44:40 Alexa shares what her experience has been like as a black, female entrepreneur in a primarily male dominated industry
50:52 What's next for Jayded AF
54:12 Alexa's shares her best advice to any women out there looking to start their own business
1:02:52 The Jayded AF tasting officially starts, and our producer, Morgan, joins the recording!
1:09:05 Lavender Martini tasting and breakdown of what inspired Alexa to create this signature cocktail
1:13:24 Lemon Drop Martini tasting and breakdown
1:21:08 Alexa gives listeners a sneak peek of the adorable holiday options you can expect from Jayded AF this year
1:25:48 Laxly Cucumber Martini tasting and breakdown
1:41:15 Why Alexa leans on her mentors (despite being in different industries) for advice as she continues to grow her own business
1:52:46 Holly and Morgan provide their final thoughts on each of Alexa's cocktails, and identify which one best represents their own personalities
2:00:32 Finally, Holly and Morgan ask Alexa a handful of rapid fire questions to close out the tasting
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