When you understand your business’ financials, you can make quick decisions about where to go next, what to stop doing and how to pivot in a crisis.

Stephanie walks you through how to use your numbers to make confident decisions for your business even If you’ve never understood if your profit number is good or bad or been able to tie it back to the cash in your bank account.

Key Takeaway

There’s no one right answer to the question, “What’s a good profit margin?” The trick is to avoid looking at it in a vacuum.

We talk about

• What a CFO (Chief Financial Officer) does - it’s not all cost-cutting and belt-tightening
• The biggest challenge entrepreneurs face with their numbers
• Where to get started looking at your P&L (profit and loss) numbers
• The 3 metrics you need in your business and how to use them

Links

To read the transcript and explore other episodes go to dianemayor.com/6