In this inspiring episode of Dallas: Texas -What’s Good Podcast, Brianna Jovahn sits down with Deb Lester, founder of Conquer With Deb, to talk about her journey from leaving a 9–5 to building a business that empowers women to rise above fear and live with intention.
Deb shares how she balances life and business, the story behind her signature ICE Formula, and practical ways she helps clients align their goals with meaningful action. If you’ve ever questioned your path or needed encouragement to keep going, this episode is packed with wisdom, strategies, and heartfelt advice.
💡 Key Takeaways
- The one sentence Deb would tell herself before leaving her 9–5.
- Balancing business and life requires intentional scheduling, making personal time non-negotiable.
- Deb tested her methods on herself first before guiding clients.
- Her solution-focused coaching style shifts perspective into action.
- Intentions are about clarity, focus, and aligning actions with personal values.
- The ICE Formula was born from her own experiences of breaking limitations and now helps countless women.
- Client testimonies show how the ICE method transforms doubt into action.
- When women feel stuck, Deb offers empowerment, accountability, and compassion.
- Building a supportive community through The Conquer Club.
- Her free advice to listeners.
⏱️ Episode Timestamps
00:00 – Introduction and Welcome
00:33 – Meet Our Guest: Deb Lester
00:53 – Icebreaker Question
02:14 – Balancing Life and Business
05:17 – Deb’s Mission and Business
07:14 – Conquering Fear and Self-Love
18:09 – The ICE Method for Content Creation
23:42 – Discussing Personal Challenges and Motherhood
24:09 – Addressing Fear and Building Confidence
25:18 – The Importance of Community and Honesty
27:58 – Overcoming Professional Setbacks
33:13 – Celebrating Successes and Partnerships
37:02 – Actionable Advice for Personal Branding
42:34 – Motivational Moments and Final Thoughts
👩💻 Guest Details – Deb Lester
Deb Lester is the founder of Conquer With Deb, a community-powered movement helping women grow their businesses by conquering the fear of being seen. She is also the creator of the ICE Formula, a powerful framework designed to help women replace perfectionism with progress and fear with bold visibility.
Through one-on-one coaching, group programs, her daily live show Wake Up & Conquer, and The Conquer Club, Deb continues to uplift women who are ready to rise. Her mission is clear: help women stop sitting on their gifts, start showing up fully, and build businesses (and lives) that actually feel good.
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