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Iconic Experience Driven Growth with Ryan Nelson EVP of Marketing at MX
Episode 216th September 2022 • Fintech Confidential • DD3, Media
00:00:00 00:22:55

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Ryan Nelsen is the Executive Vice President of Marketing for the Building the Open Finance Economy company MX. He shares how MX got started Building the Open Finance Economy and a preview of MX Summit 2022 where wiil.I.am will be performing with the Black Eyed Peas.

Three things in this episode that we dive into.

1️⃣ How MX reduces the Divorce rate

2️⃣ Helping Fintech companies Big and Small

3️⃣ Where the next Fintech Leaders come together

Also, watch the entire episode on youtube. https://youtu.be/MW4tTwY3XjA  

Register for MX Summit 2022

www.mx.com/summit

Socials:

Website: www.Mx.com

Linkedin: https://www.linkedin.com/company/mxenabled

Facebook: https://www.facebook.com/MXenabled

Instagram: https://www.instagram.com/lifeatmx/

Twitter: https://twitter.com/mX

Youtube: https://www.youtube.com/c/Mxenabled

01:55 Meet Ryan

04:18 MX where it all began

06:59 Looking to the future with the vision of MX

08:09 Who MX helps

10:24 How Fintech is using MX to accelerate growth.

12:14 Delivering better Fintech solutions through partnerships

13:18 Maintaining the MX culture through explosive growth

15:13 What is MXS 2022?

16:42 Expect to get your mind BLOWN from MXS 2022!!

19:44 Who is attending MXS and Why

23:30 Closing thoughts

Transcripts

Ryan Nelsen - MX:

our study recently that 72% of consumers would actually switch

Ryan Nelsen - MX:

their primary financial institution.

Ryan Nelsen - MX:

if it didn't connect to the FinTech app that they liked and preferred.

Tedd Huff - Host:

Ryan welcome to the show.

Tedd Huff - Host:

I am so happy to be sitting down with you.

Tedd Huff - Host:

The executive vice president of marketing, just as everyone is preparing

Tedd Huff - Host:

for the 20, 22 money experience, summit in snowbird there in Utah.

Tedd Huff - Host:

And that's going on from September 20th to the 22nd.

Tedd Huff - Host:

But before I dive into what that is all about, who it's for and why

Tedd Huff - Host:

anybody should attend, I'm gonna do like, this 100,000 foot view of,

Tedd Huff - Host:

what MX is just to set the stage.

Tedd Huff - Host:

Now, from my perspective, I look at MX today as being a powerhouse in FinTech

Tedd Huff - Host:

that is leading the way for open finance.

Tedd Huff - Host:

That is raised over $450 million in funding has hundreds, if not thousands

Tedd Huff - Host:

of employees and it's providing services across the entire FinTech ecosphere for

Tedd Huff - Host:

fin financial wellness, digital banking, payments, lending, crypto, you name

Tedd Huff - Host:

it, it feels like MX has figured out a way to make it a little bit better.

Tedd Huff - Host:

Now I'm not gonna dive into MX straight away.

Tedd Huff - Host:

Your journey has been quite an adventure prior to joining MX You

Tedd Huff - Host:

were at Qualtrics just, up the 15.

Tedd Huff - Host:

And you contributed as a marketing leader that helped them scale for an eventual

Tedd Huff - Host:

sale to SAP for about $8 billion.

Tedd Huff - Host:

And then the IPO of an astonishing $27 billion.

Tedd Huff - Host:

What are a few things that you've learned from that experience that you

Tedd Huff - Host:

use today to build the iconic brand and accelerate the growth of MX.

Ryan Nelsen - MX:

Awesome, Tedd.

Ryan Nelsen - MX:

It's super nice to be here.

Ryan Nelsen - MX:

Thank you so much.

Ryan Nelsen - MX:

That was very kind of you and very grateful and fortunate to be at

Ryan Nelsen - MX:

MX and with this incredible team.

Ryan Nelsen - MX:

At Qualtrics I started as the first product marketer there.

Ryan Nelsen - MX:

And so had an opportunity back in 2013, to help with the messaging

Ryan Nelsen - MX:

and positioning and kind of the category creation of what became

Ryan Nelsen - MX:

experience management and that really.

Ryan Nelsen - MX:

Help me understand the power of experiences and it's the

Ryan Nelsen - MX:

money experience summit.

Ryan Nelsen - MX:

Experiences throughout that journey has been part of my career where

Ryan Nelsen - MX:

experiences matter, whether it's, your, digital experiences or the

Ryan Nelsen - MX:

in-person experiences that you have.

Ryan Nelsen - MX:

certainly excited to pull that and bring it to life here in September.

Tedd Huff - Host:

What are the types of things that, that you found was

Tedd Huff - Host:

a really quick migration over when you started MX from that experience,

Tedd Huff - Host:

how are you leveraging those things?

Tedd Huff - Host:

To really build up the brand for MX and really provide that experience.

Tedd Huff - Host:

How are you bridging the gap and, bringing those learnings from that

Tedd Huff - Host:

customer experience side over to the financial FinTech side of the house.

Ryan Nelsen - MX:

As you think about your financial journey as a consumer,

Ryan Nelsen - MX:

you have lots of financial apps.

Ryan Nelsen - MX:

You probably have several bank accounts, several loans in different places.

Ryan Nelsen - MX:

And that, can, that experience a lot of friction in that.

Ryan Nelsen - MX:

And so MX we are sitting at the center of that, of connecting

Ryan Nelsen - MX:

the financial ecosystem through secure APIs and infrastructure

Ryan Nelsen - MX:

that allows you as a consumer.

Ryan Nelsen - MX:

To be able to have a connected financial experience.

Ryan Nelsen - MX:

That's a powerful thing.

Ryan Nelsen - MX:

When, the number one cause of stress in America, is finances.

Ryan Nelsen - MX:

A leading cause of divorce is finances.

Ryan Nelsen - MX:

MX is The most mission driven company I've ever been a part of, really

Ryan Nelsen - MX:

empowering the world to be financially strong is what we're all about.

Ryan Nelsen - MX:

And we are a B2B company, so we serve banks and credit unions and FinTech.

Ryan Nelsen - MX:

But, , we think about things from a B2C standpoint where we really

Ryan Nelsen - MX:

are trying to empower that consumer

Tedd Huff - Host:

It's so funny, you mentioned about the, the,

Tedd Huff - Host:

divorce rate around finances.

Tedd Huff - Host:

And really,

Tedd Huff - Host:

if you look at, MX it started with humble beginnings with a marriage of two

Tedd Huff - Host:

ideas from two different guys together to deliver what MX is doing today.

Tedd Huff - Host:

Tell me about what the catalyst was for Ryan and Brandon to

Tedd Huff - Host:

even start MX back in 2010.

Ryan Nelsen - MX:

Awesome story.

Ryan Nelsen - MX:

Two founders, back in the day one in Utah, one in Illinois, and they were working on

Ryan Nelsen - MX:

the same problem, to really democratize financial data and make it usable through

Ryan Nelsen - MX:

personal financial management tools.

Ryan Nelsen - MX:

As we were working on those things realized that they were both

Ryan Nelsen - MX:

working on something similar.

Ryan Nelsen - MX:

They met up and crazy story, Brandon Dewitt.

Ryan Nelsen - MX:

who's my favorite person I've ever met on this earth flew out to, Utah and

Ryan Nelsen - MX:

met with Ryan Caldwell and they started brainstorming whiteboarding and crazy

Ryan Nelsen - MX:

story, but they had a flight that evening They were eight hours, 10 hours in.

Ryan Nelsen - MX:

And Brandon looked it over at his co-founder and said I

Ryan Nelsen - MX:

think I'm just gonna stay here.

Ryan Nelsen - MX:

And so that his friend and buddy who started the company with him was

Ryan Nelsen - MX:

like, what, what do you mean Like you'll fly out back tomorrow or like,

Ryan Nelsen - MX:

do you want me to move the flights?

Ryan Nelsen - MX:

What do you wanna do?

Ryan Nelsen - MX:

And he is like, no, I think I'm just gonna stay here and build with Ryan Caldwell.

Ryan Nelsen - MX:

And so he didn't actually go back.

Ryan Nelsen - MX:

He, we had somebody at the time they had somebody go out and get his things at his

Ryan Nelsen - MX:

apartment and bring them back to Utah.

Ryan Nelsen - MX:

And he stayed and built with Ryan and stayed in Ryan's basement.

Ryan Nelsen - MX:

And from there, it was this incredible journey of building

Ryan Nelsen - MX:

incredible company, but, and yeah, and just amazing amazing founders.

Tedd Huff - Host:

So with that amazing founder's story.

Tedd Huff - Host:

How would you describe where MX is at today in the marketplace place?

Ryan Nelsen - MX:

As you think about the evolution of personal financial

Ryan Nelsen - MX:

management to do that well, you have to have really good quality data.

Ryan Nelsen - MX:

And so if you go upstream from doing that really well, it's the quality of data and

Ryan Nelsen - MX:

ultimately getting access to that data.

Ryan Nelsen - MX:

And so if you think about the journey of MX, uh, we do three things.

Ryan Nelsen - MX:

We, there's three pillars, if you will, connectivity data and experiences.

Ryan Nelsen - MX:

And so as you go upstream Data up into connectivity.

Ryan Nelsen - MX:

We're helping connect that financial ecosystem through secure

Ryan Nelsen - MX:

APIs and tokenized connections.

Ryan Nelsen - MX:

And as we're able to do that, we're able to go drive better experiences

Ryan Nelsen - MX:

for our customers, the bank's credit union, or fintechs with their data,

Ryan Nelsen - MX:

which then enables them to go deliver the experiences they wanna go do.

Ryan Nelsen - MX:

And so it's been an evolution from sort of PFM back in the, you

Ryan Nelsen - MX:

know, several years ago up into sort of connecting the Ecosystem.

Tedd Huff - Host:

Personal financial management software has

Tedd Huff - Host:

taken such a journey, from back in the day to where it is today.

Tedd Huff - Host:

Now I'm gonna ask you to put on.

Tedd Huff - Host:

Put on your future lenses on your, you know, on you don't have glasses,

Tedd Huff - Host:

but if you did have glasses, I'd ask you to to put those glasses on,

Tedd Huff - Host:

but where do you see the MX mission and vision take us to in the future?

Ryan Nelsen - MX:

So our mission is to empower the

Ryan Nelsen - MX:

world to be financially strong.

Ryan Nelsen - MX:

And our vision is very, very clear at MX that we want to go and make data

Ryan Nelsen - MX:

accessible and actionable for all.

Ryan Nelsen - MX:

And as we think about these different horizons that we're gonna go and

Ryan Nelsen - MX:

build, we feel like embedded banking is really on that horizon that we're

Ryan Nelsen - MX:

building into with a path of API banking and everything running through APIs.

Ryan Nelsen - MX:

And so as we think about this journey of a connected ecosystem and getting

Ryan Nelsen - MX:

the infrastructure in place to make sure that this financial world flows

Ryan Nelsen - MX:

like we all want it to do All the way down to the journey of several years

Ryan Nelsen - MX:

out where everything's embedded and everything is that experience that

Ryan Nelsen - MX:

you really expect similar to what you have with Netflix or Amazon or

Ryan Nelsen - MX:

Spotify and all those things embedded.

Tedd Huff - Host:

You mentioned a bunch of really big names and you've talked

Tedd Huff - Host:

about a number of different ways that you're bringing that to life around.

Tedd Huff - Host:

Not only the personal financial management side of the house, but

Tedd Huff - Host:

just the overarching data management layer, whether it be through APIs

Tedd Huff - Host:

or through the user experience, or just connecting things together.

Tedd Huff - Host:

so that people don't have to work through that.

Tedd Huff - Host:

Now, the company's list of customers and partners.

Tedd Huff - Host:

I started doing the research a little bit deeper.

Tedd Huff - Host:

I knew a little bit about MX, but I started to really dive in.

Tedd Huff - Host:

The list is impressive and extremely broad, like lots of household

Tedd Huff - Host:

names like H&R Block MetLife.

Tedd Huff - Host:

I think I found USAA somewhere in there.

Tedd Huff - Host:

Like I could be making that one up on my own, but also some not

Tedd Huff - Host:

so well known companies like everywhere, Fiserv and, even Moov.io.

Tedd Huff - Host:

Tell me about what the perfect customer looks like for MX.

Ryan Nelsen - MX:

MX was founded in 2010 and started with banks and credit unions

Ryan Nelsen - MX:

and building those relationships I think of the the mid-size bank or the credit

Ryan Nelsen - MX:

union that really needed a tech player.

Ryan Nelsen - MX:

To help them compete with some of the big players.

Ryan Nelsen - MX:

And that's the sweet spot of where MX started over the last four or five years.

Ryan Nelsen - MX:

MX has really moved into the FinTech space as well to go connect banks

Ryan Nelsen - MX:

and credit unions with fintechs.

Ryan Nelsen - MX:

We did our study recently that 72% of consumers would actually switch

Ryan Nelsen - MX:

their primary financial institution.

Ryan Nelsen - MX:

if it didn't connect, if it didn't connect to the FinTech app

Ryan Nelsen - MX:

that they liked and preferred.

Ryan Nelsen - MX:

So think about this, if you're using a betterment or, and it's your favorite app?

Tedd Huff - Host:

Yeah.

Ryan Nelsen - MX:

If US Bank didn't connect to betterment, they'd be

Ryan Nelsen - MX:

switching that to a different provider or whatever bank that you're using locally.

Ryan Nelsen - MX:

And so it's super, super critical for consumers to be able to

Ryan Nelsen - MX:

have that connected experience.

Ryan Nelsen - MX:

We've seen that over the last several years where we've started to, build

Ryan Nelsen - MX:

relationships and serve hundreds of fintechs, which has been great.

Tedd Huff - Host:

You touched on banks, you touched on generically,

Tedd Huff - Host:

some FinTech stuff in there, and I I'm blown away by, by the percentage

Tedd Huff - Host:

of people who are willing to switch their financial institution.

Tedd Huff - Host:

If their current one doesn't offer the functionality that they're looking for.

Tedd Huff - Host:

Can you give us some ideas to the types of financial apps that you've

Tedd Huff - Host:

worked in or MX is connected with?

Tedd Huff - Host:

I should say, not worked in, but connected with, that would be something that we

Tedd Huff - Host:

may may not think of off the top of our

Tedd Huff - Host:

head.

Ryan Nelsen - MX:

If you heard of a company called FormFree they're a great

Ryan Nelsen - MX:

partner, and great friends of MX and one of the challenges actually in 2020,

Ryan Nelsen - MX:

they're exp users were experiencing really long connection times, and really dealing

Ryan Nelsen - MX:

with some multi-factor authentication issues and it resulted in kind of a

Ryan Nelsen - MX:

higher number of users canceling the connection and it made it really, really

Ryan Nelsen - MX:

difficult for them to complete the loan origination process form free processes a

Ryan Nelsen - MX:

ton a ton of loans in the mortgage space.

Ryan Nelsen - MX:

And so by using our modern aggregation connections, they were able to take

Ryan Nelsen - MX:

the average time to aggregate their accounts from two minutes and 30 seconds

Ryan Nelsen - MX:

down to 22 seconds, which basically

Ryan Nelsen - MX:

as an 80 89% decrease in aggregation time.

Ryan Nelsen - MX:

And what it did for form free is it increased their revenue by 15%.

Tedd Huff - Host:

It's not about having the sexy interface all the time.

Tedd Huff - Host:

it really does come down to actually generating additional

Tedd Huff - Host:

revenues through all these synergies

Ryan Nelsen - MX:

absolutely.

Ryan Nelsen - MX:

I love being at a company that is so mission driven, but it also

Ryan Nelsen - MX:

really a need to have product.

Ryan Nelsen - MX:

There's only a handful of companies that can do what we do.

Ryan Nelsen - MX:

And so being in a space that uh, impacting businesses, bottom line

Ryan Nelsen - MX:

and In many ways, not being able to operate without a service like we have

Ryan Nelsen - MX:

has been rewarding, to be a part of.

Ryan Nelsen - MX:

And also there's a lot of pressure to make sure that we deliver and make sure these,

Ryan Nelsen - MX:

our customers are happy in having a good.

Ryan Nelsen - MX:

experience.

Tedd Huff - Host:

One of the really interesting things that I noticed

Tedd Huff - Host:

when I was reading through all of the new news is that you launched a

Tedd Huff - Host:

partner program that has just exploded.

Tedd Huff - Host:

What do you attribute to it being so successful so quickly?

Ryan Nelsen - MX:

We're excited about our partner program.

Ryan Nelsen - MX:

We're excited about all of our partners and the ability

Ryan Nelsen - MX:

for us to go and help them.

Ryan Nelsen - MX:

with the use cases that they're building.

Ryan Nelsen - MX:

We have a great partnership team.

Ryan Nelsen - MX:

They've been building relationships for years and it takes it takes

Ryan Nelsen - MX:

time to build partnerships and build relationships the right way.

Ryan Nelsen - MX:

And so we're excited to do that at scale in a bigger way.

Ryan Nelsen - MX:

if interested please reach out to our team.

Ryan Nelsen - MX:

there's new SDKs and APIs that are able to be connected into as you're

Ryan Nelsen - MX:

building, if you're working with builders or just simply relationships

Ryan Nelsen - MX:

that we can open up doors for you, as you're building your business, we'd

Ryan Nelsen - MX:

love to be a part of that discussion.

Ryan Nelsen - MX:

And certainly would love to put you in touch with our team.

Tedd Huff - Host:

So you've mentioned mission, you've mentioned in a in

Tedd Huff - Host:

kind of a roundabout way, the overall culture of the company, and just

Tedd Huff - Host:

how everything is the way I guess I would describe it as like the builder

Tedd Huff - Host:

mentality, figuring out how to build bigger, better products that serve the

Tedd Huff - Host:

market being a product geek myself.

Tedd Huff - Host:

I understand that quite well.

Tedd Huff - Host:

So I'm curious from your perspective, What do you think it is?

Tedd Huff - Host:

or what have you heard from those within the organization?

Tedd Huff - Host:

Because cultures, when you get this big, so fast, and obviously we're

Tedd Huff - Host:

looking at 12 years now, but still that's pretty fast overarching.

Tedd Huff - Host:

When you get this big, how do you maintain the culture?

Tedd Huff - Host:

and like, how do you see that, that really working to keep that drive going.

Tedd Huff - Host:

going.

Ryan Nelsen - MX:

Absolutely It starts with our hiring bar

Ryan Nelsen - MX:

and hiring the right people.

Ryan Nelsen - MX:

We hire for, we don't hire jerks and we hire people that truly care about people.

Ryan Nelsen - MX:

And one, the talent bar's crazy, crazy high and it's one of the premier

Ryan Nelsen - MX:

employers in Utah, and we've been able to go expand our with remote hires.

Ryan Nelsen - MX:

Really all over north America, which has been an awesome addition to be

Ryan Nelsen - MX:

able to bring in some amazing people.

Ryan Nelsen - MX:

but we have our mission and our values all over the walls at MX and we live it

Ryan Nelsen - MX:

we, every single question that you get when you go to interview at MX is you're

Ryan Nelsen - MX:

probably gonna get asked six or seven times, throughout the panel process.

Ryan Nelsen - MX:

You know what you think about our mission and our values and

Ryan Nelsen - MX:

which ones are your favorite?

Ryan Nelsen - MX:

Why do they resonate?

Ryan Nelsen - MX:

and so we're hiring really good people that care deeply about other people

Ryan Nelsen - MX:

and that's, it starts there great executive leadership team, great north

Ryan Nelsen - MX:

star and vision of where we're going, a roadmap of where we're going and

Ryan Nelsen - MX:

making sure that we are dedicated.

Ryan Nelsen - MX:

I think companies do really well when they're able to say no to

Ryan Nelsen - MX:

things as well And there's a million things that you could be doing

Ryan Nelsen - MX:

and we're not gonna be everything to everybody, but how do we get

Ryan Nelsen - MX:

focused to serve our sweet spot?

Ryan Nelsen - MX:

and I think we've done a much better job with that, than, many companies

Ryan Nelsen - MX:

have, and they sometimes struggle with

Tedd Huff - Host:

All right, man.

Tedd Huff - Host:

I've stalled.

Tedd Huff - Host:

As long as I possibly.

Tedd Huff - Host:

Can I please share with the audience what the money experience

Tedd Huff - Host:

summit 2022 is all about.

Tedd Huff - Host:

and then we've touched on it, but let's just dive ahead.

Tedd Huff - Host:

strong right into

Tedd Huff - Host:

it.

Ryan Nelsen - MX:

Yeah.

Ryan Nelsen - MX:

So money experience summit, or if we call it MXs for short is,

Ryan Nelsen - MX:

Ultimately an industry event.

Ryan Nelsen - MX:

I'm not a big believer in user conferences.

Ryan Nelsen - MX:

And so I'll call it what it is.

Ryan Nelsen - MX:

It's an industry event open and available for everybody.

Ryan Nelsen - MX:

There's something for everybody in the industry.

Ryan Nelsen - MX:

It's where the very best of the best are gathering in the mountains of Utah.

Ryan Nelsen - MX:

To talk about the most important challenges ahead of them.

Ryan Nelsen - MX:

We do it in the fall and September the mountain and the leaves are

Ryan Nelsen - MX:

changing from green to yellow and red.

Ryan Nelsen - MX:

the vibe, fresh air it's away from sort of New York and other places

Ryan Nelsen - MX:

where it can feel a little bit stuffy.

Ryan Nelsen - MX:

And the people I think is what make the difference it's a really senior

Ryan Nelsen - MX:

group that comes out founders, CEOs, VPs in banking, FinTech builders.

Ryan Nelsen - MX:

We have three tracks for builders and doers and dreamers that are.

Ryan Nelsen - MX:

working on different things.

Ryan Nelsen - MX:

So we're really excited to bring it to life this year this last year we

Ryan Nelsen - MX:

had some amazing feedback and going even bigger and better this year.

Tedd Huff - Host:

Yeah When I looked at the agenda, my first reaction

Tedd Huff - Host:

immediately was like, wow, this is not your average FinTech event.

Tedd Huff - Host:

There are hackathons, which is pretty common.

Tedd Huff - Host:

Now it didn't used to be, but it is now, concerts, sunrise, hikes

Tedd Huff - Host:

a film screening, and last but not least a ton of educational sessions

Tedd Huff - Host:

that are all over the place.

Tedd Huff - Host:

You mentioned the three tracks.

Tedd Huff - Host:

and that is really cool to see.

Tedd Huff - Host:

It got me thinking, what was the thought behind the agenda,

Tedd Huff - Host:

the speakers and the activities.

Ryan Nelsen - MX:

absolutely if you recall last year for anybody, that got to come

Ryan Nelsen - MX:

last year, we had Peyton Manning come out.

Ryan Nelsen - MX:

We had Mario Andrei come out.

Ryan Nelsen - MX:

We had Apollo Ono and Allison, Felix, and, some incredible speakers that, really,

Ryan Nelsen - MX:

I think got a lot of excitement and.

Ryan Nelsen - MX:

I think.

Ryan Nelsen - MX:

We tied in a lot of relevance to the industry this year, we leaned in a

Ryan Nelsen - MX:

little bit harder on industry and some of the icons and luminaries within the

Ryan Nelsen - MX:

industry, to make sure that everybody left with a really solid game plan and

Ryan Nelsen - MX:

action plan inspired to go take on.

Ryan Nelsen - MX:

the world ahead of them.

Ryan Nelsen - MX:

So we do have, will I am coming out to do a keynote he's gonna bring the

Ryan Nelsen - MX:

black Eyed Peas and do some awesome stuff, in the evening time for a

Ryan Nelsen - MX:

evening performance we got a really cool opening performance from Philip Bowen.

Ryan Nelsen - MX:

If you haven't checked him out on Instagram or TikTok he like.

Ryan Nelsen - MX:

Just blowing that up where he does fiddle over top of really popular

Ryan Nelsen - MX:

songs and it just kind of blows your mind So, entertainment's gonna

Ryan Nelsen - MX:

be awesome and amazing, in the mountain and fresh air of Utah.

Ryan Nelsen - MX:

But as I think about the agenda one.

Ryan Nelsen - MX:

We wanna bring people together to solve problems.

Ryan Nelsen - MX:

We wanna bring people together to help them accelerate their roadmap, accelerate,

Ryan Nelsen - MX:

the opportunities in front of them.

Ryan Nelsen - MX:

And so if you can take two days, two and a half days, leave renewed, ready

Ryan Nelsen - MX:

to go conquer the world, but also.

Ryan Nelsen - MX:

have a sounding board of your peers that can just answer questions that maybe

Ryan Nelsen - MX:

things that they've already been through.

Ryan Nelsen - MX:

And if you can leave two and a half days later with a playbook on a roadmap, and

Ryan Nelsen - MX:

I think we've done a really good job.

Ryan Nelsen - MX:

And so that's our game plan, coffee, mountainside, coffee

Ryan Nelsen - MX:

chats, fireside chats.

Ryan Nelsen - MX:

We actually have something called riff on a lift that we're actually gonna put.

Ryan Nelsen - MX:

individuals a little bit of a sign up and they'll be able to get on a

Ryan Nelsen - MX:

ski lift ride to the top of the ski lift talk and shop on what's going

Ryan Nelsen - MX:

on in their world at their companies.

Ryan Nelsen - MX:

And they'll get on the Alpine slide and take the Alpine

Ryan Nelsen - MX:

slide down and make it fun.

Ryan Nelsen - MX:

That arrives right at the base of the mountain where the opening reception is

Ryan Nelsen - MX:

gonna be, with food and music And we're doing sort of an October Fest style, for,

Ryan Nelsen - MX:

snowbird which is famous for that It'll be, it's a huge celebration and party,

Ryan Nelsen - MX:

but there's so much learning and so much, wisdom being shared that it's something

Ryan Nelsen - MX:

I just really hope people don't miss.

Tedd Huff - Host:

You're speaking to my German heritage by calling it Octoberfest.

Tedd Huff - Host:

So even more excited than before.

Tedd Huff - Host:

Your attendee list.

Tedd Huff - Host:

I, I dove into it, looked at it.

Tedd Huff - Host:

There's, it's a who's who's names of companies, but I don't feel

Tedd Huff - Host:

like that tells the whole story.

Tedd Huff - Host:

It doesn't really, to me, it doesn't really tell the whole story to who's

Tedd Huff - Host:

attending and why they're attending.

Tedd Huff - Host:

Could you expand on who and why they're attend?

Ryan Nelsen - MX:

Yeah, absolutely.

Ryan Nelsen - MX:

So you have everybody from founders and CEOs of FinTech companies.

Ryan Nelsen - MX:

that are coming to meet in founder forums and discussions, talking peer

Ryan Nelsen - MX:

to peer in what's working for them.

Ryan Nelsen - MX:

What's not market trends, market dynamics.

Ryan Nelsen - MX:

What's slowing, what's accelerating what are they missing?

Ryan Nelsen - MX:

Where are their blind spots?

Ryan Nelsen - MX:

So there's all those discussions happening on.

Ryan Nelsen - MX:

the mountain.

Ryan Nelsen - MX:

You then have those that are VPs or chief digital experience officers who

Ryan Nelsen - MX:

are thinking about the entire customer journey within that financial ecosystem,

Ryan Nelsen - MX:

where are the friction points in that journey and what can they do to

Ryan Nelsen - MX:

co-create more seamless experience.

Ryan Nelsen - MX:

You also have chief data officers that are here, uh, talking about data

Ryan Nelsen - MX:

and the value of data and the be the ability to go make data actionable.

Ryan Nelsen - MX:

Um, we have chief CMOs that are talking marketing strategy and taking insights,

Ryan Nelsen - MX:

to, go deliver better campaigns and more relevant offers to their.

Ryan Nelsen - MX:

members and users, and, ultimately you have a lot of builders whether

Ryan Nelsen - MX:

it's developers and, or chief product officers or product managers, engineers

Ryan Nelsen - MX:

that are building product connecting code and building new experiences

Ryan Nelsen - MX:

through APIs and our experience tools.

Ryan Nelsen - MX:

And so it's a, it's an ecosystem.

Ryan Nelsen - MX:

everybody leaves with new connections, but also, some new insights that.

Ryan Nelsen - MX:

Hopefully whether it's a founder talking to a founder or developer, talking to a

Ryan Nelsen - MX:

founder, leaving with, some awesome new

Ryan Nelsen - MX:

tools.

Tedd Huff - Host:

No, that's, that is fantastic.

Tedd Huff - Host:

in my mind is you're talking about this.

Tedd Huff - Host:

All I can do is I can see two guys coming together, white boarding a little

Tedd Huff - Host:

bit, or writing it down on notepads and eventually doing something similar

Tedd Huff - Host:

to what happened with MX, where two guys come together with similar ideas

Tedd Huff - Host:

and make something really big of it.

Tedd Huff - Host:

I can totally see that happening at one of these summits.

Tedd Huff - Host:

Now our time is just about up Ryan, but before we go, is there anything

Tedd Huff - Host:

that, that maybe I haven't asked about that you just gotta talk about?

Ryan Nelsen - MX:

Good question.

Ryan Nelsen - MX:

Yeah.

Ryan Nelsen - MX:

I think as we think about, being a part of MX MX truly what I loved about

Ryan Nelsen - MX:

coming to MX is it was a company that is truly looking out on behalf of the

Ryan Nelsen - MX:

ecosystem and truly wants to do good.

Ryan Nelsen - MX:

our co-founder Brandon Dewitt he passed away a year ago from a

Ryan Nelsen - MX:

five, five year battle of cancer.

Ryan Nelsen - MX:

And I think.

Ryan Nelsen - MX:

He left a lasting mark that at the end of the day, revenue doing things for the

Ryan Nelsen - MX:

taking shortcuts is not worth it it's what are you gonna go do to leave a legacy?

Ryan Nelsen - MX:

And how do we go leave a legacy in this industry of building for

Ryan Nelsen - MX:

10, 20, 30, 50 years out, that the infrastructure in place that we're

Ryan Nelsen - MX:

doing now is gonna be robust enough enterprise Great enough, secure enough.

Ryan Nelsen - MX:

To go have thousands and millions of developers build on top of our

Ryan Nelsen - MX:

platform and doing it right treating our customers the right way, making

Ryan Nelsen - MX:

sure that they, are having an experience that we would expect them to have is

Ryan Nelsen - MX:

really where we're really focused.

Ryan Nelsen - MX:

And proud to be a part of this company is what I'd say.

Tedd Huff - Host:

If they wanna learn more about you, the summit and MX, what

Tedd Huff - Host:

is the best way to connect with someone?

Ryan Nelsen - MX:

Absolutely.

Ryan Nelsen - MX:

mx.com is our website.

Ryan Nelsen - MX:

If you wanna go to the summit mx.com/summit, we'll have everything

Ryan Nelsen - MX:

you need for you there to get registered and feel free to connect

Ryan Nelsen - MX:

on LinkedIn, whatever we can do to, help make sure you have what you need.

Tedd Huff - Host:

Thanks, Ryan, I'm gonna go ahead and put all of that in

Tedd Huff - Host:

your show notes and the description.

Tedd Huff - Host:

So if you're reading or listening or watching this, you'll be able to click

Tedd Huff - Host:

on the link and take you straight to both mx.com as well as mx.com/.

Tedd Huff - Host:

Summit to learn more.

Tedd Huff - Host:

Ryan this has been a lot of fun and I am super excited to attend.

Tedd Huff - Host:

I can't wait to interview some of the speakers and be part

Tedd Huff - Host:

of the MX magic at snowbird.

Ryan Nelsen - MX:

Thank you, Tedd.

Ryan Nelsen - MX:

It's been a lot of fun.

Ryan Nelsen - MX:

I really get appreciate getting to know you as well.

Tedd Huff - Host:

Thanks for sitting down and sharing with us.

Tedd Huff - Host:

Your story is all

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