There’s an incredibly useful tool that can actually sabotage your content … if you don’t use it correctly.
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There’s a double-edged sword that can either help us create remarkably robust content — or stop it in its tracks.
It’s technology-assisted strategy. Now, don’t get me wrong, the strategic and analytical tools available today are amazing. We just need to make sure they’re serving us, and not the other way around.
In this 18-minute episode, I talk about:
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