Shownotes
I’m excited to welcome trauma therapist Lauren Auer to the podcast!
In today’s episode, we’re going BTS of 20 million views on reels and talking about the real pros and cons of going viral.
What I love about Lauren is that her entire Instagram presence is rooted in HELPING people. She’s not chasing trends or forcing growth. That intention has created an amazing ripple effect in her business.
In this episode, we cover:
- Lauren’s deep trauma background + how her varied experience shaped her business
- What showing up on Instagram looked like for her in the beginning
- Why she now prefers speaking-style reels over lip-syncs or trends
- Her IG growth journey + how one reel led to 20M views & changed everything
- The real pros and cons of going viral
- How Lauren navigates sharing more controversial topics online
- What Substack is + how Lauren uses it to go deeper with her audience
- Her thoughts on future offers + doing it in an aligned way
- Marketing yourself without hustle & choosing strategies that genuinely fit YOU
- Lauren’s simple, client-centered approach for content ideas & creation
Connect with Lauren:
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Resources & Links:
Mentioned in this episode:
FREE Training: How to Market & Grow Your Private Practice on Instagram
