In our first episode of Shifts Choices Laughter Lifts, join dynamic speakers Marcella and Susan as they unravel the transformative power of narratives, diving into vulnerability, self-discovery, authenticity, and connection.

Discover the secrets to engaging audiences and crafting impactful stories that resonate deeply. From overcoming insecurities on stage to navigating life's challenges with grace, Marcella and Susan share candid insights and heartfelt anecdotes that will leave you feeling inspired and empowered.

But it's not all serious talk—there's plenty of laughter and lighthearted moments too! Susan's infectious energy and Marcella's playful wit will keep you entertained and engaged from start to finish.

Get ready for a rollercoaster ride of emotions, insights, and laughter. Don't miss out—hit play and let the storytelling begin!

Here is where you can connect with Susan Binnie

https://www.facebook.com/SusanBinnieCoaching

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https://marcelaonyx.com/vip-experience/

Intro: Shifts, choices and laughter lifts here. We understand that life can present challenges, but we firmly believe in the power of conscious choices to make positive shifts and also bring laughter to uplift our spirits, energy, and overall wellbeing. We're all on a journey towards that. To learn how we can make the most of life's experiences.

Join Marcella Onyx and her guests from across all walks of life as they share their stories of challenges, life lessons learned, insights, inspiration, and playfulness while exploring a variety of topics. Get ready, because here we go.

That resonates with their hearts. And this is why I fall in love with this woman. Welcome, Susan.

Susan Binnie: Thank you. I'm so pleased to be here. And you know, it's funny when you said, what else can I say about Susan? And I was going to cut in because like, there are so many things, right? We are also multi dimensional.

I mean, I'm also a mother. Uh, blended family, uh, grandmother, and life is just so amazing. We can be anything we want to be, and I am so many things. So yeah, I'm so pleased to be here.

Marcela Onyx: Wonderful. Thank you. Thank you so much. So let's talk about stories. Why it's so important to tell our story.

And to be seen and to be heard. And, but it wasn't purposeful. It wasn't a purposeful story. It was just a lot of chatter. And as I grew up, I realized that in order to have a good relationship with self. With others, with potential clients, with anyone we really want to have a relationship with. Story is really that powerful thing that helps us remember who they are and what they're all about.

Because we remember story, especially if there's a poignant moment in there that connects with why we're telling the story in the first place.

Marcela Onyx: What happens when we actually start telling the story and we forget the story.

Susan Binnie: Okay, now that's something that a lot of people say to me. I, you know, and I don't rehearse quote unquote a story, but I go from my truth.

Now for those who don't have that great of a memory, it's speaking to the energy in the room and the people in the room that you're speaking to and remembering why you're telling the story in the first place. Because if you have an outcome, there's always a good reason to continue sharing that story, whether you're sharing.

Um, like teaching points or whether you're pulling out feelings or you're asking questions of your audience. It all helps to trigger those things within our story and to, you know, why we actually told that in the first place.

Because I found out and we even have worked together. Thank you very much. And I actually convinced myself that I am the soulful speaker. And. I'm just happy to improvise and just go with the flow and with what I'm feeling, what I feel that the audience needs to hear from me too. I think the best, um, example that I got is last year, I have done Body, Mind, Spirit Festival.

And what I have is start talking from a speaker, from the point of view is what is here for them. I realized that actually I don't need to talk too much about me because People that come for events like this, they want to know, okay, I want to know myself. I want to know how can I be a better person? I want to know how I can overcome certain challenges in my life.

So, with the way I work, I could actually feel into what's the truth within that question, and then be able to adapt to what actually they needed to hear. And then, of course, explaining in a way that everybody could relate and connect. What is the importance for you, when you work with your clients, to help them to feel that they can be into this stage, that they can put their fear aside, and then remember that it's not about them, but it's about the audience.

And fear and excitement are actually the same thing. So if you can turn that fear into an excited state of, I'm here, I'm sharing, I get to be here, so that these people understand whatever it is you're talking about. And then just embrace that, and I love what you've said about, um, you know, make it about them, because it is about them.

We're human. Everybody else in the audience is human. And if we are looking at the audience and we're seeing who and how they're responding to those around them, um, are they looking at us? Are they looking at their phone? What are they doing? The more that they're paying attention to us and what we're speaking about, We know that they're interested and we get that lean in and then we just have to elaborate more on what that is that we're talking about and how it helps them.

I

Speaker: hope

Susan Binnie: that answers your question. No, because there was a lot of information there.

Marcela Onyx: Listen here, there is no right and no wrong. We're always trying to figure out what's the best way to live life and this is why I love to help people from all So all sorts of backgrounds and walks of life because this talk show is about helping people to understand.

Susan Binnie: Yeah, and I love what you said about connection because Connecting through story is huge.

You know, you, you might look, you might remember somebody from stage. Like if I'm at an event and it's like, Oh, I remember Marcella.

Speaker 4: Oh,

Susan Binnie: what did she speak about? I would rather have somebody say, Oh man, remember that woman that spoke about how important it is to provide information and show yourself and be powerful and be true to who you are.

What did she talk about and and what was that story she told. So when we can connect through the story, and people have that positive experience they're not always going to remember what you say. You know, one of the things I teach is women, women, people in general, I teach women particularly, but people in general will remember 7 percent of what they hear, 7%, so just 7%, which is a very small amount, 23 percent of what they see, but 70 percent of what they experience.

Marcela Onyx: I love that. And I was thinking, I was listening to you and I thought, and you know what?

And if they couldn't remember what we haven't spoken about because they got too emotional at the time, I just want them to remember the hug that we have exchanged, that beautiful energy.

Speaker 4: Yes.

Marcela Onyx: So how you make people feel. I remember when, uh, you and I have met for the first time, uh, speaking at Oxford University.

Someone actually had spoken literally just before me. She got extremely emotional and she even crying. She had to give some pauses and I start to feel into her because of my sensitivity. And I was like, Oh my goodness, I'm, I'm the next one. And it's like thinking about the personal responsibility trying to contain my own feelings and my own energy and at the same time it's like, oh my god, I'm next.

So I would love you to talk a little bit more, um, about that. Cause I know you also help people to deal with these sorts of insecurities, let's be like this.

Susan Binnie: Yes, and you know, if you have an opportunity to speak your, to pick your spot when you're speaking, go first. Um, because that is so often the case, if you're, you know, behind a whole bunch of powerful speakers and they've had A message that maybe was even similar to the message that you're going to provide.

It's about being yourself and bringing your own energy into it. Feed off of some of the energy from a prior speaker. But put your own energy into it and speak your message, speak your truth, who you are. And that is going to be an empowered feeling, regardless of what the person before you said, the person after you said.

You've got a certain amount of time. Make sure you fill it with your love and your message and your excitement and your personality. Because as much as it's about the audience, it's your time and it's your message, right? And it's about you in that moment to help others. It's not about the speaker that spoke before.

Because again, not about them, about you, your message and the people that you're speaking to.

Marcela Onyx: I love that. And I was thinking, how about we share some vulnerability here and how I'm going to start this. I'm going to release a second edition of my book. And this is very special chapter is actually called healing visibility.

What people are going to think about me. What actually they will perceive of what I am sharing. They're going to judge me. They're going to be spiteful. They're going to hurt me. They're going to twist my words. And what happens if I forget what I'm supposed to say? They will be literally just making fun of me.

These are basically some of the common themes. So I thought, why not now that I have done my inner work, that I feel, feel less person. I own my truth, and I don't I'm about to swear. Sorry. So, no, we can't do that. So, um, sorry, I had to laugh now.

What I was trying to say is, help me out Susan.

So they're looking for somebody to deflect, right? If we're angry at someone, are we really angry at them? Or are we angry at ourselves? And it's easier to blame somebody else and to deflect on somebody else, right? Same thing with judgment. I used to You know, so one of the talks I did, and this, this is bringing up some memories.

Then I did about everybody else in the audience and afterwards I went over to him and I said I'm just wondering how did you like the talk and, you know, did it like excite you and he goes, I have to be honest, I really wasn't listening to your talk. I said, Oh, and why is that? Well, I had a family emergency at home, and I was trying to figure out how to cope and how to help my wife.

with my daughter going through this traumatic thing at school. And I was hoping that something you would say would help trigger this, but because I was in the front row, I didn't want to get up and leave because I thought that would be disrespectful. So in that moment, I realized And now I teach, it's not about trying to get the attention of the person who's on their phone.

And it might be, no, they're judging themselves. But they're projecting it on us.

Marcela Onyx: Funny story, slightly different from yours, uh, with mine when someone was on the phone that actually was going on my website to check who I was and then it was reading about me and I thought, wow, that was super cool. And then next they actually went on Instagram and sent me a private message saying how much they was enjoying the talk.

And I was like,

Speaker 4: right, but you don't know, right? You can look that person and go, why aren't you paying attention to me?

I just trust that it's okay. Maybe in six months time, two years time, God knows. We all have our time to heal and just going back to the whole fear, uh, element to, uh, in my case, and I hope this can help people, uh, with their own fears. It's like when we do our work and we go through every single trauma that we, we have lived, which is my case, then you start to realize what actually is the truth.

Sometimes, as you mentioned, it's not really about us. Sometimes we was involved in certain situations because we was the teachers.

Speaker 4: Yeah.

So I have worked with someone recently, which she basically thought that her mother was a narcissist her whole life. And during our session, she actually realized that actually her mother was grieving, and she did the best that she could to protect her and the rest of the family, and while she was trying to still figure out how to be the mother and the father to raise them.

When we achieve certain maturity within our life, and we can start what I call seeing the big picture, and we look to the past, And things are not gonna have basically not, not the same sense that we believed most of the life that they had, because we can see things from a more compassionate point of view, from a place of love, empathy, and then nothing else matters.

What matters is where we are and how we can make that future better for us. So yeah, please share your own experience on this. Subject.

Things are going to happen to us for us to show us and help us learn it happened then it's happening now. All we can control is how we respond to that. And how we react to what we've heard or seen, we cannot, I cannot control what you're going to ask me next. I cannot control when you put this out to the world.

I cannot control any of that. All I can do is control how I respond. And how the story that's playing out in my head can help that particular situation, right? I can continue to say, Oh, I'm stuck because of something that happened in my past. And some of the work I do with, with my clients is to go back through their past.

Because was that the truth? Right. I think about a story when my brother, um, years and years ago said to me, Susan, you're not pretty. You have no friends. You're not good enough. You're not worthy. You're, you will never be successful. Now. I don't know if those are the exact words he said, but that's what I heard.

And so what was playing out for me as I go back to that is why was he being so mean to me? And I think, I don't know if it's about that. It was his story. It wasn't mine. He was saying, wow, how lucky are you that you don't have friends because you don't have anyone to impress? How lucky are you that you're not pretty, so all these boys in school aren't going to want you for the wrong things?

So now I look back and I say to my brother, I mean I figured out why he told me and everything behind it from his perspective, or so I think. And I said to him, do you want me to share with you what I think you are going through? Do you want to tell me that? And he said, no, I have my own lessons and my own experiences from that time.

To help them know how to work with us. To help them know that they're better off with certain things in life. And, you know, even to relate on a different relationship level, like you've gotten to know me more through some of the stories I share. And I, I hope that anybody that's watching this will get to know me more by the story I shared about my brother.

My definition of success maybe is completely different than yours. So I know how to fulfill it because I've defined it for me. And I think that's very important, right? I define what, what pretty is for me. I define what, um, abundance is for me. And then I start to live my truth so that those things can manifest into my life.

And that's the point of living. I don't know that I will ever measure up to the standards set by society. Or, um, you know, if I have 2 million, what is that going to do for me?

Marcela Onyx: Well, it's going

Susan Binnie: to change my life, but it's going to change the lives of others as well, because I'm not going to live just for me.

Marcela Onyx: Thank you, Susan. I think that now it's probably a follow up from what you already have shared. Let's talk about, uh, the story of your daughter.

So your daughter, the specifically one that has, um, has been diagnostic when she was, I believe, six months old with cerebral palsy. And I think this is a story so. Incredible. Inspiring. Uh, so my question for you is how did you initially cope with the news and what actually have motivated you to be able to challenge the limitations that were placed on her and even yourself by the medical professionals at the time?

I truly believe that at the time, though, I had this daughter who was born premature. Um, she had hydrocephalus, water on the brain, um, she needed what's called a shunt to pump all that fluid throughout her system so that it didn't stay in her head. I actually diagnosed her when she was six months old with cerebral palsy because I said to the doctors, her left side isn't working right.

the, oh, there's so many words. How did I find the resolve to know that I could be her mom? And it was a very, very tough time for me. And I have processed through it. And I have, um, you know, sometimes I talk about it and people are like, how come that doesn't bring emotion to you anymore? I've worked through that emotion.

And I am so grateful that that happened to me because. I look back and think it didn't happen to me, it happened to her, it didn't happen for me, it happened for her. But when the doctors put that word can't in her world, I looked at all the things that were told to me when I was younger. You know, you, you can't, I had a bad back, I have a bad back, and so the doctors said to me, well you can't have children.

And my, my, my brother who said, well, you, you, you can't be pretty and relatable and successful and worthy and all these things because you're not enough. And it's like, I'm enough. You're enough. You were born enough and you're enough now. And I didn't want my daughter to relive or go through a life living focused on the can'ts.

And they're all different. But I have to say the one true, powerful moment was not my story, it was listening to somebody else's. Because in that moment when I was told at this program, and I was, why me? Why does this have to happen to me? What did I do to deserve this? I didn't speak those words. The woman beside me did.

We had to go around in the circle of all these parents and say, this is my child's name. This is what their, their affliction is. And this is how I feel about it. And I'm listening to her say, you know, this is my son's name. He has multiple system dysfunction. And I want to know why me, why did this have to happen to me?

Because we are special parents. And these special kids have to be born onto the parents that can take care of them. And it isn't those that have been drinking and smoking and doing drugs. It is those that have that true heart and that ability to cope and that ability to love. And she looked at me and said, can I hug you?

Because that was so beautiful. And you were right. And in that moment, all my answers came to me, they were in me, they were for me. I already had all the answers that I needed inside of me. They just needed to be released. And I truly believe that every single person on the planet has the answers inside of them.

22 years later, when I got laid off from a job, I took it out of my world. Um, and now it's part of the work that I do, helping others take that word or the word for them. Can't was my word. Maybe somebody else's words shouldn't. You shouldn't behave like that. You shouldn't do that. It's about helping them take those words and making them more powerful, turning them into their internal story and their external story.[00:35:00]

So they have abundance in all areas.

Marcela Onyx: Wonderful, wonderful. Thank you so much for sharing. Uh, I like to think from the spiritual perspective to, you know, at least when I work with my clients and they want to know their why's, I take them into that deep level that they, they can understand that they have answers to, because maybe we never know the stories.

Yeah, when we say, yes, we are special, they are special, but the thing is, I, I truly believe, and that's my own experience too, that we have chosen to have the people that we come with as the family or as the sole family. In my case, for example, I have been born by a mother that actually have not really raised me.

You know, so there is always, uh, I like to say, uh, an amazing intelligence that it's so unknown to us, but it's so powerful for us sometimes not even know. until the time is right, of course. I like to say when we actually deserve, when we actually are in a state that we can have that empathy, we can have that compassion towards to maybe who we was in another life, as an example, and we can [00:37:00] totally embrace those Because that part of ourselves has evolved, and if we have evolved, now we are understanding the whys.

And I think it's that's so beautiful, at least on the work that I do. But I totally agree with you. You all are special parents. You all are special, uh, children. And the innocence the beauty that is there within the parenting. It's something that is so magical, you know, that I like to say that even people that never ever gave, you know, birth or have a child or they forget that they also should be nurturing.

Susan Binnie: Yes, absolutely. And, and we are, we are so connected.

Um, yeah, there's something that you just said that we, you know, when I lost my mom, um, and she died of old age and, you know, like it was her time and it was before COVID, thank God, because I don't think she would have figured out what COVID was all about. Right. But when she passed, I'm like, Oh, well, who's going to love me now?

But remembering that that inner child who, because it's my inner child that wasn't loved, that I didn't feel was loved. It's my little five year old inner Susan that always was searching for the love that she didn't get. And it wasn't her mom that was going to give that to her. It's me that is going to give that.

And I didn't have to learn, quote unquote, how to be a mom. I just stepped up to the plate and just did it. I learned as I went. There was no manual, right? I'm still waiting for a manual to come out with From my kids when they were born. My youngest is 23. Emanuel is not going to come out. But I figured out, through trial and tribulations, how to be her mom.

Marcela Onyx: Absolutely love that. So let's shift things a little bit here. So did you ever, did you ever have a cunt moment that turned out to be just hilarious wrong, backfired on in any funny way?

Susan Binnie: Yeah, probably. Um, I remember, well, funny way, you know, it's interesting that happened just this weekend, this past weekend for me. Oh, you would say that. Yeah. So I took a very impromptu spontaneous trip to Vancouver and I live in Alberta, Canada, and a friend of mine was doing a selfish woman retreat.

Speaker 5: Oh.

And so she actually posted on Facebook and I messaged her and said, Hey, good luck with your event, blah, blah, blah. And she's like, well, you know, Susan, there's always room for you. You have to come to Vancouver and it's this nice little retreat center and it's on a lake and it's this and that. And I'm like.

It's not a lake. Well, it's February. It's March. It's like, it's cold. There's no way, right? So we get there, right? We get there and different ones are talking about doing a deep plunge first thing in the morning, the next morning into this icy cold water. I can't do that. I'm not doing that. Now I've been in icy cold water before with hydrotherapy and pools and you know, where you go from hot to, to warm room temperature and then to icy cold, but never in a lake.

Now, you can do this means I'm going to step into the icy water and then I'm going to retreat and get out right away. Okay, so we did the hot tub. We had to walk around the property because there's lots of private parts. We had to walk around the house. Um, outside, which I think was the worst part of it, actually, to actually get to this icy lake in our bathing suits.

Three of us went, um, I was the second one in, and I thought, I'm not going to step into that cold water and go, I can't do this, right? I'm just going

Speaker 4: to do it. I'm just going to jump in. I'm just going to go in.

I have said can't numerous times, but not the funny can't. I can't do this. So I went in, I dove down under the water, so now my entire body is immersed in cold, icy cold. And I get under the water and I'm, I have no ground beneath my feet. It went from like a foot deep to 14 feet deep. It's, it's, it's just a little man made leg.

And I'm in there and I'm observing the other women and the one that's like, Oh, we did this. We did this. We did this. This is amazing. This is amazing. And she's walking towards the, to get out. And this other woman's like, okay, I'm ready to go. And then my brain went, Oh, I can't stay here, but I wanted to stay in for two minutes.

I gotta get out now. I'm like, No, I'm standing here. I can't get out. I need to stay in. And so two minutes later, I slowly got out. I walked out. I didn't put the towel around me. And I just walked into the house and let all the air warm up and I got in there and they were laughing and giggling and there was other women in the house that were going, Oh, my God, I can't believe you guys did that.

And I know I will because I'm human, right? We all are. But I'm going to look at that moment. And I'm going to look at moments through my life when I learned that I am more than capable of anything. And so I think about that. And I think about the laughter we had and the love that we shared. And.

Everything that happened that had I stuck with what I had said the day before, I can't do this. I wouldn't have had any of those laughter moments. I wouldn't have had any of that fun. I wouldn't have had that message. I wouldn't have had that revelation. So, just a reminder of, right? You can do anything you set your mind to.

And I'll remember the women I was with, and I will remember the laughter we had, and the stories we shared, and the jokes we shared, and that will likely be the coldest water I will ever go into. And I don't think March is the best time to do it, but for me it was absolutely the perfect time.

Marcela Onyx: Wonderful. I wouldn't do it.

Speaker 4: And you see, there's an interesting thing because you, you're choosing, right? I wouldn't do it.

Speaker 5: Yeah, I

Speaker 4: can't do that. It's I wouldn't do that. Yeah,

Speaker 5: I'm Brazilian, baby. So I really need, you know, the warmest, right? Yes, absolutely.

Thank God.

Is it a strength? Is it a weakness?

Susan Binnie: Right, right.

Marcela Onyx: And it's like, it's one of those things, I don't need to have a date with that, you know, yeah, it might be an interesting experience.

Yeah, but I don't feel I need it at the moment, you know? Um, let's just, uh, carry on with this laughter that we have, uh, brain now. If you would be a comedian, who do you think you could be very close to? Oh!

It's just this funny connection. Yeah. And so many people want to be around her because It's infectious. It's sometimes I laugh at her and not at her joke or not at her, you know what she said or what she's done, but I just love her sense of being. And, you know, I'm going to take that one step further, if I could be like her, and I could tell a joke and be funny and connect with others.

The whole world would know my name and everybody would know Susan Binney, as opposed to

Marcela Onyx: Oh, I love that. The whole world would know my name. That's so, so empowering, impactful. Wow.

Speaker 4: Yeah. Yeah, not what you were expecting of that.

Go into it with a sense of, I don't know, amazement, or a sense of, uh, wonder, curiosity. And don't expect the answer that you want. Expect the unexpected every time, because you're gonna get it, right?

Marcela Onyx: How about that? When was the last time you had an orgasm?

Susan Binnie: Um, probably the minute I got on this call with you, it was like, wow, this is better than sex.

I mean, look at you. Yeah. Look at you.

Speaker 4: Right. Oh, she's got that. She's embarrassed. No, she's not. Right. Um,

It's

Speaker 5: alright, yeah.

Marcela Onyx: Because

Speaker 5: details

Marcela Onyx: come on. No, we're not here for that. We're here just for the fun. Exactly, just for that. Oh,

Speaker 4: too funny. Too funny. I don't think I've ever had anyone ask me that. When was the last time you had an

Marcela Onyx: orgasm? I guess people would be thinking, watching this now, they'd be thinking, oh my gosh, she was so close to sharing.

She was going right on it, and it was September.

Susan Binnie: Yeah. No, I don't know. I don't know.

Speaker 4: Yeah.

Marcela Onyx: March 4th. Lucky me. I don't have these problems.

Speaker 4: You don't have these problems.

Marcela Onyx: I don't have these problems to have you to think about when it was, it just happens naturally every day.

Speaker 4: There you go.

Marcela Onyx: That's the beauty of life and come to that place where you have studied to be a sexologist and then you have.

Susan Binnie: Well,

Marcela Onyx: we can finish here now. Okay, just a minute. I have to go change. Class. Right. Susan, this has been hilarious. I absolutely enjoyed so much to have you as a guest and I think the the level of inspiration has been shared.

You know those stories that people think what are the pain points that I can build here into the story in a way that I'm going to close the deal. I'm going to literally be able to, I don't know, relate to anyone and get as many clients as possible. I mean, I feel these has been one of the biggest thing that has holded me back because it's like, I am, I decided to actually do my talk show first before I actually start putting many things on social media, because I said, Oh, my kids are getting older now.

This is how I want people to get to know me. The real me that can be spontaneous, can nearly swear,

and can be vulnerable, can sing, can dance. I was dancing the episode we recorded this morning. And And let people to be able to see who I am, because in the end, I am someone that have been through many struggles too. And I don't feel I need to talk in a way that is connecting with people's pain. I want people to understand that, yes, I have been through that place of pain, but look where I am today.

Susan Binnie: Yeah. So, um, something that you just said, I love, um, have to, what do you have to do to fit into this to get your clients to connect? Okay. So there's nothing you have to do. Okay. First of all, you have to discover what you want. What was the outcome that you want? And then what will you do to get that? So when I help women and I coach them through story, it's [00:57:00] about what do you want your audience to walk away feeling?

What do you want them to connect with? And the work that you do there needs to be about. A reason why you do that work. So what got you into it? Who are you to do this work? Why do you actually do the work? What is it that you will love about the work and then tell them a little bit of a story that they can connect to and they can remember as to why you do what you do.

Okay. Um, so I'm actually pivoting and shifting my business into more of an empowered pivot. Line of, of coaching because women are, are stuck in going this way, full bore into this direction. And I love what you said about your podcast. Cause it wasn't, okay, I'm going to figure all this out and then I'm going to do a podcast and connect it all.

Not that huge pain to gain story, unless, and this is the unless, it connects to the work that you do in the world, okay, and I want to relay a little bit of a story. I worked with this woman years ago who sold makeup and she wanted to tell the story of her dad that died of cancer and I'm like, okay, it's a pain to gain story for her.

I said, okay, so you want them to know you're a victim? Well, I've been told to tell a horrific story. I'm like. Yes. But as it relates to the work that you do. So after a lot of work with this woman and a lot of digging and a lot of going deep into her past, she told me that her mom, when she was little, as she was growing up, she had a really tough time fitting in at school because she had very bad acne and she couldn't wear a lot of makeup and she couldn't wear a lot of products and she could, she didn't feel good about herself.

Mm-Hmm. . And she, um, instilled upon her daughter. That, you know, it's not about what you wear, it's about how you feel wearing it, or how you look wearing it, and if it's not going to fit to your face, and it's going to cause acne, then you should wear different products, or you shouldn't wear makeup, or whatever that case is.

Don't sell your product because that's not what you're there for. So first of all it's about recognizing what you're there for, what it's all about, what the message is you want to put out. You know, you talked about social media. What is the message you want to put out on social media? And really what it is, is helping people with the pain that keeps them up at night, that you help people with, that you can relate to people with.

And maybe it's a domino effect. So there's some people, and I don't, I don't even know that I can come up with an example here, but there are some people who help. So somebody has gotten a business coach, okay, here's my example, business coach and their business is all set and it's all foundational, but they can't get clients.

Well, that's speaking it from stage. Now, I can coach people from stage, but that's not my, I'm not a speaker coach. From stage. I mean, I can do it, but that's not my 100%. So maybe it's about connecting two or three people to do that. There are also people who do a speak to sell program. I will tell you how to speak your story.

You have to do this and you have to tell your story. But who's teaching you the story? Susan Binnie does that. So I can also take you through all of the other things, but it's not about things that have to happen other than, and here's a real quick moment of how to get clients. Does that answer your question?

Connect and relate to your clients on a level they'll connect and relate to you. Tell the story that will connect best to your business and the work that you do. If it is a pain to gain story, then tell the horrific story that leads to that gain. But that gain needs to tie to the work that you do.

And it's that those three teaching moments, that's going to help them understand how they benefit and how they will walk away. Feeling when I speak to people, I want them to walk away feeling hopeful. Empowered and have a sense of wanting more. How do I tell my story in a way that I can connect with my clients the way Susan just connected?

I need to hire Susan. Right.

Marcela Onyx: This is why I'm struggling to finish this program because it's like, I just feel I want more and people want more. Right.

What do you do to make them feel that way? Share that with them. And tell them, do you want to wake up every morning? Like, I don't know what your total, I mean, I know what your total talk is and what you do. But, for anyone who's watching this, it's about, you know, if you help people have a better outlook on life, to see life through rose colored glasses every day.

Then what you need to share with them is how they can see and experience that. And maybe it's that they have to wake up every morning and put the rose coloured glasses on so they can see the life. And maybe nobody's told them they need the rose coloured glasses. And that's metaphorical. It's not an actual set of glasses, but maybe nobody's told them that they need to do that step.

What they actually, then tell the story and teach that. And tell the story that will convey that. Right? Because anytime you're speaking from stage, or you're speaking on a podcast, or you're speaking on a Facebook Live, or a LinkedIn, anytime you're speaking, Instagram, TikTok, social media, you want somebody to see.

Um, that was just off the cuff. Um, and somebody to lean in and go, Ooh, how do you do that? And that's when you've got them. If they can ask, lean in and ask, Ooh, how do you do that? Then you can tell them how you do that and how they can work with you.

Marcela Onyx: Exactly. And that's why we have connected so well, because we have very, very similar thoughts on how, you know, the whole social media and marketing and connection should, I'm gonna, I want to use the word should, should be about.

Susan Binnie: The silliest thing I've learned about myself is that I can dance and I don't care who is watching. All I have to do is close my eyes and listen to the music and just move.

And I always thought, Oh, I can't dance in front of people because they judge me and I dance weird. And I'm right. I was at this event and they invited like 10 people up on stage and I'm like, I can do this. I teach this. I can do anything. And I got up there and I saw all the people and I saw everybody else on stage and they were moving.

Was it really silly and funny? And she said, no more than anybody else on stage. But you were, you were alive. And you made me want to be you. And so that was just, it was a learning moment. Be yourself, be you. And somebody out there is going to say, I want to be.

Marcela Onyx: Another wonderful, inspiring insights. Susan, people can find you at susanbeany. com. Is that correct?

Speaker 4: Correct. Yes.

Marcela Onyx: And how you would like to say goodbye to our listeners and people that will be watching this talk show?

Susan Binnie: Yeah, I think I want to say goodbye by thinking about you can do anything you set your mind to.

Marcela Onyx: I'm so happy. Thank you so, so, so much. A huge pleasure to have you.

Okay. Thank you. And we wait all of you on the next episode of shift to choice and laughter lift for now. Bye. Enjoy your week.

Speaker: Thank you for tuning into this episode of Shift's Choices. Laughter Lifts Your Support means the world to us. If you enjoyed this episode, please consider subscribing and sharing it with a friend. Stay connected with us on YouTube and Instagram at Marcella Onyx for more updates. Until next time, thank you for being part of our journey.