"People quite often get a bit nervous about telling stories and then they start and you discover how everybody has brilliant stories, everyone has some form of relationship to physical activity that is relatable to others. So just providing that space and that platform and that invite to share your story and know that that will resonate and that you can support others to then move a little bit more as well."

In the final episode of Season 2, host Eve is joined by Beth Sutcliffe (GreaterSport), Karen Hall (Stockport Council) and Nicky Hawkins (previously of The Frameworks Institute) to discuss how marketing and communications can speed up change across the whole system to enable more active lives.

The Local Pilot programme.

Transcript available here.