Join Ray Green as he shares invaluable insights into the art of consultative sales in this episode. With over 20 years of experience in sales and management, Ray offers practical advice on reframing the sales process mindset to prioritize selling each step rather than rushing to close deals prematurely. Drawing from relatable examples, such as the IT services industry, Ray highlights the significance of qualifying calls, discovery sessions, and proposal meetings as incremental sales opportunities. Tune in to discover how understanding the value proposition, objections, and benefits at each stage can significantly enhance your sales effectiveness and lead to closing more deals.