Budget cuts, layoffs and everything in between – it’s tough to be a B2B marketer right now.  

Mark Huber, Head of Brand & Product Marketing, and Jason Widup, VP of Marketing at Metadata are feeling it too, which is why they figured the best place to start is with something you can control.  

So right now, they’re slap bang in the middle of a ‘no meeting’ experiment and it’s having all sorts of effects on the productivity of the team.  

Tune in to find out: 

• The lowdown on the experiment and how it started 
• Tools that make cutting down on meetings run smoothly 
• Plans for meetings going forward 

0:00 – 3:26 – Introduction (and Jason’s wallet story) 

3:26 – 11:19 - How the experiment started and things we considered 

11:19 – 15:01 - We set some ground rules 

15:01 – 17:21 - Changing up one-on-one meetings 

17:21 – 18:21 – Please don’t send Jason a long document 

18:21 – 22:05 - No-meeting experiment: the good, the bad, the ugly 

22:05 – 24:57 – Why we love Loom 

24:57 – 26:59 - What Mark has enjoyed about the experiment 

26:59 – 35:29- How Asana helps the experiment run smoothly 

35:29 – 39:53 - The changes to their meeting cadence 

39:53 – 41:13 - Outro