Starting a business or managing one that's been operating for a while can make articulating what you do a challenge.

As a business owner, there could be numerous reasons why you may lack confidence in promoting yourself.

In the podcast episode, I'm focusing on why it's so important to feel comfortable and gain confidence when it comes to discussing how you support your clients.

We'll define what confidence really is, and share some straightforward strategies to nurture it.

After all, if you're hidden away, your customers might look elsewhere.

If you're interested in learning more about this topic, I'll be hosting a free Confidence Building Workshop on Thursday, August 31st, at 7pm via Zoom.

To sign up, click this link: https://publicityforpetbusinesses.mykajabi.com/confidence-workshop

Key topics and timings in this episode:

1.51 - Why it’s vital to feel comfortable talking about how you serve your customers, so that people who need what you offer can find you.

2.57 - How using your ‘why’ and the reason why you started your business can boost your confidence.

9.53 - The challenges pet business owners face when it comes to feeling comfortable and confident sharing their work.

10.05 - Worrying about what people will think.

13.31 - Imposter syndrome.

15.11 - Not being sure what to say.

16.13 - Being overwhelmed with ‘all the things.’

17.29 - Lack of engagement.

18.19 - How showing what you know can make you feel more confident.

21.45 - Your inner newshound and how to channel it.

22.56 - Looking for the evidence when it comes to feeling under-confident.

25.56 - Why it pays to have a 'win' folder to capture moments that will give you a boost.

27.21 - The importance of surrounding yourself with people who believe in you and want you to succeed.

29.24 - Where can you go when you want to feel good?

32.12 - 'You are filled with doubt about the magic inside you, but it’s all I see' – Tyler Knott-Gregson.

32.49 - Further information on the workshop.

Confidence Building Workshop:

Would you like to feel more confident talking about how you support your furry clients and their families? Come along to this free workshop at 7 pm on August 31st, 2023, and get comfortable with self-promotion.

Save your space here: https://publicityforpetbusinesses.mykajabi.com/confidence-workshop

Further reading/listening if you enjoyed this episode:

Ways to overcome criticism from people in your industry

Why you should create content for your clients and not other pet businesses

If you’re not visible, who misses out?

Creating meaningful content with Aileen Stevenson

Feeling more confident talking about your work with Osmaan Sharif

Can imposter syndrome be your friend with Nicola Kinnard-Comedie

Why every pet business owner needs a 'win' folder

Navigating controversy in your pet business