Rohit Agarwal, CEO and Founder of Sora Finance, comes on Pipeline Superheroes podcast to help explain the nuances of GTM in FinTech.

Sora Finance works with Financial Advisors and Employers to provide credit management as a service ensuring clients and employees always have the lowest possible cost of debt. 

Top learnings:

1. GTM across a three-sided platform: marketing to individual debtholders, employers, and financial advisors
2. Managing industry headwinds like employee financial literacy investment
3. Lessons from raising a round in a tough financial climate

I hope you enjoy, and as always, if you want to learn more about Bloom Growth Studio scales pipeline for B2B businesses, give us a shout here.