Artwork for podcast Golf Lovers United: Discussing Golf, the Fair Way
Will The PGA Tour and PIF Ever Strike a Deal?
Episode 2423rd February 2024 • Golf Lovers United: Discussing Golf, the Fair Way • Golf Lovers United
00:00:00 00:55:50

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In this episode, Ben and Jay discuss various topics related to golf, including the unlikelihood of a deal, impressive players on LIV, creating a formal pathway for college golfers, tapping into a new audience, LIV as a lifestyle brand, and the importance of driver fitting and club fitting. The conversation covers the importance of custom fitting in golf equipment, specifically focusing on drivers and irons.

It highlights the discrepancy in the number of players getting fitted for drivers compared to irons and explores the reasons behind this. The conversation also discusses misconceptions about iron fittings and factors that influence players' fitting choices. Additionally, the hosts share their picks for an upcoming tournament and express their thoughts on the current state of the PGA Tour. The importance of club fitting is emphasized throughout the conversation.


  • The unlikelihood of a deal in the golf industry
  • The potential of creating a formal pathway for college golfers to join LIV
  • The importance of tapping into a new audience and expanding the reach of golf
  • The emergence of LIVas a lifestyle brand
  • The significance of driver fitting and club fitting for golfers


  • 00:00 Introduction and Engraving Video
  • 02:21 Unlikelihood of a Deal
  • 04:06 Impressive Players on Live
  • 05:24 Formal Pathway for College Golfers
  • 07:17 Tapping into a New Audience
  • 11:14 Creating a Formal Pathway through American College Golf
  • 17:05 LIV Tapping into a New Fan Market
  • 20:09 LIV as a Lifestyle Brand
  • 28:19 Review of Sunday Red Brand
  • 37:04 Driver Fitting and Club Fitting
  • 39:18 The Importance of Custom Fitting
  • 41:11 Discrepancy in Iron Fittings
  • 43:01 Misconceptions about Iron Fittings
  • 45:03 Factors Influencing Fitting Choices
  • 46:20 Discussion on Fitting Experiences
  • 50:20 Picks for the Tournament
  • 53:02 Lack of Interest in PGA Tour
  • 54:39 Importance of Club Fitting

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Golf Lovers United is produced by Mark (@MrAsquith), Ben (@GolfLoverUK) and J (@ProGolfCritic) every week.