Eric Eastman, aka MysterE, returns to reveal more beer psychology mysteries to Gary and Bobby. They discuss how scarcity can drive sales, how bad we are at blind tasting, and Eric consults on the psychological experience of McFleshman's taproom.

Listen to MysterE's Mysteries in your favorite podcast player: https://lnns.co/pd75mUR1IS-

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EMAIL

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TIMELINE

00:00 MysterE... Part 2!

00:13 The Psychology of Overconfidence in Beer Tasting

01:09 The Concept of Just Noticeable Difference

02:41 The Influence of Price and Scarcity on Consumer Choice

05:36 The Nightclub Effect: Exclusivity in Beer Culture

07:03 The Evolution of Brand Loyalty in the Beer Industry

08:35 Parallels Between Beer and Music

09:07 Reflecting on the Fest Beer Experience

09:35 The Digital Age VS Real-Life Experiences

11:05 The Magic of Contextual Experiences

13:24 Psychological Insights for Beer Marketing

15:55 Building a Community-Centric Brew Pub at McFleshman's

18:06 Innovative Design and Psychology in Action: The Lemming Effect

19:34 The Stairs Were Gary's Idea

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CREDITS

Hosts:

Bobby Fleshman

Allison McCoy-Fleshman

Gary Ardnt

Music by Sarah Lynn Huss

Recorded & Produced by David Kalsow

Brought to you by McFleshman's Brewing Co