Eric Eastman, aka MysterE, returns to reveal more beer psychology mysteries to Gary and Bobby. They discuss how scarcity can drive sales, how bad we are at blind tasting, and Eric consults on the psychological experience of McFleshman's taproom.

Listen to MysterE's Mysteries in your favorite podcast player: https://lnns.co/pd75mUR1IS-

PATREON SUPPORT

patreon.com/respectingthebeerpodcast

• Episodes a week early, uncut
• Access to exclusive beers
• Watch a 50-minute video tour of McFleshman's

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QUESTIONS?

Email us at respectingthebeer@gmail.com

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TIMELINE

00:00 MysterE... Part 2!

00:13 The Psychology of Overconfidence in Beer Tasting

01:09 The Concept of Just Noticeable Difference

02:41 The Influence of Price and Scarcity on Consumer Choice

05:36 The Nightclub Effect: Exclusivity in Beer Culture

07:03 The Evolution of Brand Loyalty in the Beer Industry

08:35 Parallels Between Beer and Music

09:07 Reflecting on the Fest Beer Experience

09:35 The Digital Age VS Real-Life Experiences

11:05 The Magic of Contextual Experiences

13:24 Psychological Insights for Beer Marketing

15:55 Building a Community-Centric Brew Pub at McFleshman's

18:06 Innovative Design and Psychology in Action: The Lemming Effect

19:34 The Stairs Were Gary's Idea

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CREDITS

Hosts:

Bobby Fleshman - https://www.mcfleshmans.com/

Allison Fleshman -https://www.instagram.com/mcfleshmans/

Joel Hermansen

Gary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/

Music by Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/

Recorded & Produced by David Kalsow - https://davidkalsow.com/

Brought to you by McFleshman's Brewing Co