Are your AI-assisted emails, proposals, and social posts starting to sound just like everyone else’s?

AI can help you work faster, sharpen your ideas, and spend more time delivering value to customers but there’s a catch. When you rely on AI-generated language, recognizable writing patterns can creep into your content and make your voice feel generic, repetitive, and inauthentic.

In this episode Bradley Hartmann applies Charlie Munger’s principle of inversion to AI, sharing two writing habits to avoid so your content stays authentic, original, and unmistakably yours.

By listening, you’ll learn to

• Spot two telltale AI writing habits that can instantly make your content feel generic and inauthentic.
• Edit AI-assisted writing so your emails, proposals, and social content sound more like you and less like a chatbot.
• Use AI as a valuable sales tool without sacrificing the authenticity and originality that help you connect with customers and prospects.

Play the episode to learn how to recognize AI slop, eliminate it from your writing, and use AI without losing the authentic voice that sets you apart.

If you’re ready to stop competing on price and start having the right sales conversations that win business, send us a note at [email protected] or visit our website and click on Increase Sales.

In The Craft of LBM Sales, we tackle real-world sales challenges in the lumber and building materials industry, including handling sales objections, improving phone sales, and what to do when you can’t close deals. Learn how to land new business, strengthen your negotiation skills, and build a reliable sales pipeline, even if you currently have no sales process in place. We also explore proven sales techniques, value selling strategies, overcoming sales rejection, hitting your sales goals, and navigating tough conversations around discounting.

New podcasts are dropped every Monday and Wednesday.