This week’s episode features Ashley Welch, Co-Founder at Somersault Innovation. By marrying the ideas of design and sales and focusing on co-creating, Ashley came up with design thinking. This way of thinking decreases risk of failure and increase your chances of delighting the customer.
Amy and Ashley also chat about sales culture and innovation. Many times, successful organizations feel no need to try something new because the numbers prove that they are doing something right. However, what this may lack is a customer-centric idea that informs on how your organization can make customers even happier above just getting what they need from you.
You can connect with Ashley in the links below:
Resources featured on this episode:
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