Founder grows to 25K ARR with 20 SaaS customers on his affiliate platform & marketplace, which has 1500 listed affiliates. Primarily grows using cold outreach on LinkedIn, which has around 5% connection request to meeting book rate.
In this episode, I interview Joran Hoffman who is the founder of Reditus.
We talk about,
what Reditus is all about.
why he ended up cutting short their lifetime deal on Appsumo.
how he uses LinkedIn taking help of a VA to book meetings with 5% connection request sent to meeting book rate.
how he built the other side ( affiliates ) of the marketplace.
how he plans to grow using SEO in the long run.
why he might consider revenue based financing (RBF ).