Join Sadaf Beynon on the Podjunction Podcast as she chats in-depth with Kendall Breitman, Riverside FM's community manager, about the rise of video podcasting, community building, and AI's role in podcasting. Discover essential tips for creating engaging video content and learn how AI can streamline your podcasting process.

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Timestamps:

00:00:06 Introduction to Podjunction Podcast and guest Kendall Breitman

00:01:09 Discussion on the rise of video podcasting

00:02:22 Essential equipment and software for video podcasting

00:04:42 Leveraging short form video content for podcast promotion

00:08:00 Effective content for short form formats

00:10:47 Importance of captions and b-roll in video content

00:12:56 Using Riverside and other tools for creating podcast clips

00:15:27 Balancing different types of content for audience engagement

00:17:30 Building a community for podcast success

00:19:13 Strategies for building a podcast community

00:23:15 Engaging with the audience during podcast recordings

00:27:22 Introduction to AI in podcasting

00:30:38 Future of AI in the podcasting industry

00:33:31 Intuitive nature of AI and its implications

00:35:03 Final advice for aspiring podcasters

00:37:01 Where to find more information about Kendall and Riverside FM

00:38:13 Closing remarks and thank you to listeners

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Key Takeaways:

1. Embrace Accessibility in Podcasting: Kendall highlights the importance of making podcasting accessible to a wider audience. She emphasises that with tools like Riverside, anyone can create high-quality content from their own space without needing expensive equipment or a professional studio. This approach democratises content creation and enriches the podcasting landscape with diverse stories and perspectives.

2. Leverage Short-Form Video Content: Kendall advises podcasters to utilise short-form videos like TikTok, Instagram Reels, and YouTube Shorts to capture attention and engage new audiences. She suggests starting with a compelling hook within the first three seconds and even recommends clipping together questions to intrigue viewers. Additionally, she encourages podcasters to showcase their personality to build a connection with their audience.

3. Build and Engage with a Community: Kendall stresses the significance of building a community around your podcast. She explains that a strong community fosters loyalty and provides valuable feedback, helping podcasters better understand their audience. Engaging with listeners through direct interaction and creating a sense of belonging can lead to increased support, such as subscribing to Patreon or purchasing merchandise.

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Unlock the potential of your podcast today! Don’t miss out on transforming your podcast into a powerful business tool—visit Podjunction.com to discover resources, tips, and opportunities that can take your podcast to the next level. Subscribe now and elevate your podcasting journey!

Sadaf Beynon [0:06 - 0:41]: Welcome to Podjunction Podcast, a show for podcasters who want to use their podcast to grow their business. I'm your host, Sadaf Beynon, and today I'm joined by Kendall Breitman. Kendall is the community manager at Riverside FM, which is an end to end recording and editing solution for podcasters and content creators. Before Riverside, she worked as a producer and reporter for networks like NBC and Bloomberg News. Today, Kendall and I will be getting into video podcasting, building a community around your podcast and the role of AI in podcasting. Kendall, welcome to the show.

Kendall Breitman [0:41 - 0:45]: Thank you so much. I'm really excited to be doing this with you today. So thanks for having me on.

Sadaf Beynon [0:46 - 0:54]: Yeah, you're very welcome. It's a long time coming. We met a couple years ago at the London podcast show, and we've been talking about this for a while, haven't we?

Kendall Breitman [0:54 - 0:58]: Yes. Since finally here. I'm excited to dive into it.

Sadaf Beynon [0:59 - 1:09]: Absolutely. All right, so let's kick things off with video podcasting. It's been gaining a lot of traction lately. Why do you think video podcasting is becoming so popular?

Kendall Breitman [1:10 - 2:09]: I think that video podcasting is becoming more popular just because it's kind of a, it's letting people choose how they want to consume their content. So there are some people that are always going to be audio only, you know, like, that's how they want to consume that content. But with video podcasting, it ends up creating a different experience for people. So, for example, if you're not as much of a listener, you want to watch YouTube videos, it ends up breaking you into that aspect of content creation. Or I think that a lot of podcasters are using video, even if they're creating audio only, they want to then create the clips and be able to create teasers for their content. And so having video is just an essential part of that. So I think also, as we're kind of going into the video podcast realm, more platforms like YouTube pushing shorts or Spotify pushing video, more of these platforms are starting to push video as a way to keep people onto their platforms and engage with audiences.

Sadaf Beynon [2:09 - 2:22]: So I want to come back to what you were just saying about the reels and the shorts. For those that are just starting out, what would you say are the essential pieces of equipment and software that they would need for a high quality video podcast?

Sadaf Beynon [3:50 - 4:00]: Yeah, I like what you're saying. I think often people think you have to break the bank to get started, and actually, you don't. Just good lighting, a good microphone quality camera, as you're saying.

Kendall Breitman [4:00 - 4:30]: Yeah. And I think it's important to point that out, because I think that when we block stories to make them so that, like, only. You can only tell your story in a podcast, if you're willing to invest a ton of money, we're gonna get a lot less stories and a lot less perspectives. The more that you can open it up and make it accessible to more people, the better the platform, the better the medium becomes. The better podcasting becomes, the more we challenge ourselves and the more that the audiences can hear different types of stories and perspectives. So I think it's important.

Sadaf Beynon [4:31 - 4:40]: That's a great point. I really like that. That. Yeah, it does. The more accessible it becomes, the easier it becomes for people to share on a podcast. Absolutely.

Kendall Breitman [4:40 - 4:42]: Exactly. Yeah.

Sadaf Beynon [4:42 - 4:57]: Going back to what you were saying about short form video content. So, TikTok, Instagram reels, YouTube shorts are huge right now, as you pointed out, too. How can podcasters leverage short form videos to promote their content and engage new audiences?

Kendall Breitman [4:58 - 7:21]: So, a few tips that I have here, one of them is that for regular kind of reels and shorts, and by regular, I mean the ones that we all see all the time. The two stacked people that are talking about something from the podcast. You have 3 seconds to grab people's attention. So some people will have the context, and then it'll get to the funny joke or the moment that they wanted to highlight. I would highlight that within the first 3 seconds, and you can always add the context later. So put the funny quote, then back up the conversation and show the full quote, if that makes sense. So really just grabbing their attention. That's number one. Number two that I recommend is that sometimes the best thing you can do is clip up your questions. We're always focused on the answers that your guests gave. But how powerful could it be if you make a reel that's like, what do you think is the best thing that podcasters need to do? What do you think is blah, blah, blah? What would you say about like, asking all of the questions back to back, clip them all together, and then I'm wondering the answers to all of the questions that you just asked. If I want to know the answers, then I tune in to. So I would recommend doing that. And then a third recommendation is actually like going away from the normal kind of reels. I think that if you post like, people want to get to know you as a host, they're connecting to your podcast because you're having great guests on, but also because they want to hear from you. Like, that's for me, the reason why I go to a podcast is for the host. And so I always recommend that people actually put themselves a little bit more forward on their social channels. And what does that mean? That can mean that I record a story on Instagram talking about like, oh my gosh, I've gotten such great feedback for this. I love hearing from you guys, like that kind of thing. Maybe it's a day in the life at your business. Maybe whatever you can do to make really authentic content. So I think that some podcasters start and end with making reels, but I really think that there needs to be more attention to creating kind of that personality building content. Record a story of yourself, make people feel connected to you and like they're your friend. That, and they listen to your show and you're in their ear every hour, once a week.

Sadaf Beynon [7:21 - 7:36]: I love the tips that you've given us. I like the idea about clipping the questions back to back. I never hadn't thought of that, but yeah, that's so good. For, again, getting that intrigue, isn't it? And love what you're saying about people coming for the host, because that's such a good point.

Kendall Breitman [7:36 - 7:57]: I would just say that I stole. I stole. I will give credit where credit is due. I stole the idea of clipping the questions together from the call her daddy podcast because they always do that on the call her daddy podcast. And it actually really works. You see the celebrity that you want to hear from, and then you hear all of her questions, and by the end of it, you're like, what are the answers? So I think it's really powerful. It's worked for me.

Sadaf Beynon [7:57 - 8:00]: What types of content work best then.

Kendall Breitman [8:00 - 9:40]: For short form formats, I would say having. So when I'm talking about, like, hooks and short content, keep it as short as possible. Unless there's value of keep listening. So they always say, like, keep things short, keep it simple. But then all the time I'm on TikTok and I'm like, why am I watching this ten minute video of this woman talking about a bad breakup? Right? If it's because the story, like, is worth listening to that. So I used to have an editor, like, when I was working in tv news, I would always ask, how long do you want this video? And he would always say to me, make it as long as it wants to be. And at first I was like, what does that mean? And then as I started clipping, there were moments where you're watching a clip and you kind of, like, you roll your finger over the. Over the screen or something to see how much longer is left. That's when that wants to be done. Like, if you're watching an engaging video, you're not like, okay, how much longer is this? So I would say when you get, like, if you're sitting there, a tip that I have is that sometimes I'll show my friends the videos, and there might be a moment, I feel like we've all had this, where you show your friend a funny video and you're sitting there and you're waiting for the punchline. You're like, no, no, no, hold on. It's coming. It's coming. Just keep watching. And you're a little bit self conscious. That is the money for me. Like, that is when you're like, okay, this is longer than it needs to be. So maybe show a friend or an in front of them, because it has to be your kind of knee jerk reaction, whoa, is this going on for too long? Because if it is, then not everyone on the Internet is your friend. That's going to be watching that and you're not going to be sitting there being like, keep watching. I swear there's a payoff.

Sadaf Beynon [9:42 - 9:46]: Wait till the end. What about things like b roll?