Transcripts
Welcome to the mesmerizing marketing podcast, where we take a deep dive
Speaker:into the latest marketing trends, tools, and tips, and provide you with
Speaker:the top resources you need to thrive and make your marketing mesmerized.
Speaker:And now here's your host dimple.
Speaker:Dang.
Speaker:Hello, everyone.
Speaker:This is dimple again, and I'm so excited today to be here with Arjun wri.
Speaker:He is the founder of hello Woofy and I'm so excited to be interviewing him
Speaker:today cause I've actually seen him around clubhouse and I've been wanting
Speaker:to have him as a guest and magic.
Speaker:I get an email in my inbox saying that he would make a great guest on
Speaker:the mesmerizing marketing podcast and you ask and you shall receive
Speaker:because here he is so welcome.
Speaker:Thank you.
Speaker:And I really appreciate it then bull and I do believe in the law of attraction
Speaker:and the secret and things like that.
Speaker:So yes, I have seen you all around clubhouse.
Speaker:I think we've, comodified a couple of stages together as well, but if this
Speaker:was meant to be the universe, wanted us to talk about the future of marketing.
Speaker:Yeah, absolutely.
Speaker:And I am, you know, in marketing myself, and I'm also kind of
Speaker:a, tech nerd and afterwards.
Speaker:I research new apps on the app store and see what can help people
Speaker:be more efficient and save time and do all kinds of cool things.
Speaker:So that's why, I'm so honored that you're here because more so than anything
Speaker:is, is also a learning experience for me, because I've been meaning
Speaker:to actually sign up for hello movie.
Speaker:Yeah, it's like, if I can have a better understanding of exactly
Speaker:what I can do, that would be great.
Speaker:So let's start with this.
Speaker:Let's start with back back in the day.
Speaker:Maybe it wasn't that long ago, , let's start with your background,
Speaker:before, hello, we'll be like, tell us a little bit about yourself.
Speaker:Like who you are, what you did by.
Speaker:So, very much a rebel from a very young age.
Speaker:I remember back in India, , at our Indian wedding, I was like, why are
Speaker:all these flowers being thrown around?
Speaker:And so I, for your listeners who haven't been to an Indian wedding we can use
Speaker:a lot of flowers, like a lot, like a city's worth of flowers at one wedding.
Speaker:And so.
Speaker:I was like, why are we throwing these out?
Speaker:So I ended up taking a couple of those flowers and turning those into like
Speaker:Hawaiian garlands and selling those for 25 cents of my grandmother's gate.
Speaker:Now the issue was I was in India and my grandmother's gate.
Speaker:No one knows what 25 sentences it's a different currency, but I was
Speaker:selling it for a quarter anyways.
Speaker:And so it was just, I was always trying to figure out how could I sell something?
Speaker:How could I.
Speaker:Make an extra buck on the side.
Speaker:And there are a couple of other stories in my childhood where I definitely
Speaker:drove my mom and saying, I was like, why can't he just do studies?
Speaker:Always, you always have to sell something fast forward.
Speaker:I did four startups today.
Speaker:Two of them have been venture backed and hello Wolfie was really designed out
Speaker:of the frustration and the inability to do a lot of the things that you know,
Speaker:we're going to be talking about today easily, which in the realm of digital.
Speaker:And so whether it was in a, it was a startup I did in high school
Speaker:or an agency I did in college or a project management startup.
Speaker:I built in college towards the end as well, coming up with the right
Speaker:content, coming out the right emojis and hashtags and find the right images.
Speaker:It's a full-time job.
Speaker:It's a full-time job to be a social media manager.
Speaker:Now, if you're going to be a solopreneur or if you're running a
Speaker:coffee shop or a coaching business, not only are you a social media
Speaker:manager, you're the accountant.
Speaker:Person, right.
Speaker:The finance person and the operations person and so on and so forth.
Speaker:So yeah, it's out of that frustration.
Speaker:I was like, okay, not only every going to help other rebels, other
Speaker:underdogs, you know, really take power into their own hands, but we're
Speaker:going to do it at a price point that is equivalent to a cup of coffee.
Speaker:And, and help them with social media automation.
Speaker:Now, since then since, building all these startups, we, we realized
Speaker:that blogging was a big deal.
Speaker:Especially last year when people are Googling, you
Speaker:searching for a year services.
Speaker:If you didn't come up in the first three, you know, three pages.
Speaker:And so a lot of the business owners, we now work with, last
Speaker:year, they're like, what is blogging?
Speaker:What is content marketing?
Speaker:So we built a product around that.
Speaker:And then now we can talk about social audio and clubhouse and smart speakers.
Speaker:That's really the feature.
Speaker:And yet very few people are talking about it.
Speaker:Yeah.
Speaker:First of all, I love that you were literally born an entrepreneur because
Speaker:you were very entrepreneurial, even from a young age, you knew what you wanted, you
Speaker:went after it, you wanted to make money.
Speaker:You know, you're like, Hey, I'd rather make money than sit in a class in school.
Speaker:Like I know what to do.
Speaker:And I feel like I was kind of the same way.
Speaker:But I think it comes from a young age.
Speaker:That's, really great because when it comes from a young age, it just really
Speaker:fuels you to do more, to create more and to have that creativity, which
Speaker:I think is really, really important when you are, a founder of a company.
Speaker:There's so many companies out there that already do similar things when
Speaker:it comes to, social media platforms, there's like a dozen of them because.
Speaker:I do social media managements.
Speaker:I've probably used a lot of them and, you know, I think.
Speaker:What you've done is you combined artificial intelligence.
Speaker:And I think that's the part that intrigues me the most , because I'm really seeing
Speaker:artificial intelligence everywhere.
Speaker:There's apps, like, jarvis.ai and they can write your
Speaker:content and there's other apps.
Speaker:And I'm just like, you know, I'm impressed.
Speaker:And I think that's the way of the future.
Speaker:So I want, to hear a little bit about, , like the concept and how.
Speaker:I you came up with that.
Speaker:Yeah.
Speaker:So, so just on that topic, I mean , during our sales calls and we do sales calls with
Speaker:a whole bunch of small business owners and they always ask this question is can
Speaker:I, can the platform do everything for me?
Speaker:And the answer is not exactly because there's going to be a day of reckoning.
Speaker:There's going to be a judgment day for all these other companies that are
Speaker:saying, just sit back type a little bit, and they'll just automatically spit out.
Speaker:Journalistic upper level quality article.
Speaker:Well, the issue is that once you get so many robots talking to each other
Speaker:and posting on, the platforms, the platforms are gonna catch on very quickly.
Speaker:For example, Twitter, doesn't like similar content.
Speaker:They don't like duplicated content.
Speaker:That's a terms and conditions thing you have to deal with.
Speaker:And a lot of the platforms they want to make sure that.
Speaker:Person the user is at the center of all the posting.
Speaker:It's not just, regurgitating the same thing automatically creating the content.
Speaker:Then, you know, robots talking to robots because that affects their
Speaker:advertising model affects their engagement and so on and so forth.
Speaker:So there is going to be a day of reckoning along those lines.
Speaker:Now we appreciate the auto capabilities that create content creation that, , a
Speaker:lot for that other companies are doing, but they're also using open
Speaker:source IP called GPT three or GPT.
Speaker:And, and it's not really IP that they've built inherently that has
Speaker:been designed specifically for the needs of a business owner or a
Speaker:small business owner or an underdog.
Speaker:So in our case, we just received a patent about a month ago, actually,
Speaker:literally the day after my birthday that allowed us to protect the IP around.
Speaker:When you start typing a piece of content, it automatically starts
Speaker:suggesting additional words.
Speaker:The rest of the word that you're typing automatically.
Speaker:And then it says, okay, these are the words that we recommend.
Speaker:But then these are the hashtags that we recommend based on that, based on
Speaker:the data that we've seen, hundreds of millions of times being used again and
Speaker:again, but the most important part of that is the whole science of emojis.
Speaker:Now I was on a TV episode a couple of months ago, and I said, Emojis
Speaker:are the modern hieroglyphics were all cavemen at the end of the day.
Speaker:And studies show over and over again, that when you use the right emojis or
Speaker:emojis to begin with it drives engagement.
Speaker:It drives purchase intent.
Speaker:It drives open rates and their whole slew of benefits.
Speaker:But the only issue is that again, if you're that coffee shop owner, that coach
Speaker:and a podcast, or you do not have the time to go through 3,200 emojis, figure out
Speaker:which ones to use, that's what you end up using the same finger gestures, the
Speaker:same faces, the same the same vegetables.
Speaker:And that's not very helpful.
Speaker:that is so true.
Speaker:I was actually asking people like, Hey, what's the URL for the emoji
Speaker:dictionary because sometimes people use emojis and I'm, you know,
Speaker:quite familiar with most of them.
Speaker:What on earth does this emoji mean?
Speaker:Right.
Speaker:But I think it makes social media and way more fun.
Speaker:And I think it's way people engage more with posts that do have emojis in them.
Speaker:And that's tried and true.
Speaker:Like even in my clubhouse rooms, I always put emojis, if it's podcasting
Speaker:room, I'll put a podcasting emoji and then throw on a little smiley face.
Speaker:Cause we want people to be happy when they come to the.
Speaker:Yeah.
Speaker:, and, and just to highlight for what we're talking about, this is one example.
Speaker:And so for viewers, we're listing in what I'm showing dimple is an example of a,
Speaker:what is known as a complex network graph.
Speaker:I just typed in a simple sentence, like, how are you?
Speaker:And of course we love you and like coffee, but then you, all you notice is how
Speaker:language is being actually formulated.
Speaker:We're looking at three different versions.
Speaker:One is the emojis, hashtags and words.
Speaker:How do they, co-exist in the world of social media?
Speaker:So you can see love does well with heart, which what does well with
Speaker:these emojis over here on the left side and in heart does really well
Speaker:with another hashtag like quote.
Speaker:So when you expand and you take a look at the entire world of language
Speaker:and how it's formulated in real time, it's very, very captivating.
Speaker:And so as soon as you come into our platform, we say, okay, Just start typing.
Speaker:Don't feel the over what don't feel overwhelmed that you have to
Speaker:come up with the perfect content.
Speaker:Just start typing.
Speaker:We can see it starting to suggest content for you.
Speaker:I'm gonna use the same example for consistency.
Speaker:And then of course I love my.
Speaker:And then we will notice those emojis being recommended below like coffee or
Speaker:the the sign here, what the, the hearts and the eyes, the point is it's giving
Speaker:you those recommendations based on data.
Speaker:And then we're also tracking what emojis are being used in real time.
Speaker:So now for your, for again, for your listeners who are tuning in.
Speaker:Different kinds of emojis flickering and they're flickering on different
Speaker:paces because some of them are more popular than the other ones.
Speaker:And you can now have data at your fingertips to see what
Speaker:is popular, what's trending.
Speaker:And if you don't have an image, we'll find royalty free images or
Speaker:memes and gifts for you, depending on what you typed in so far.
Speaker:And if those images have words in them, it'll automatically transcribe
Speaker:the the words for you as well.
Speaker:So there's a lot of capabilities baked in, but the point is the small business
Speaker:owner doesn't have a degree in all the.
Speaker:Intricate, marketing techniques.
Speaker:We, it should just do it for you then and think of focusing on storytelling.
Speaker:Absolutely.
Speaker:I mean, I love that.
Speaker:I love all of those features because you know, small business owners, they
Speaker:don't really know much about social media and most of them actually
Speaker:have to hire someone to do it.
Speaker:But the issue sometimes with small business owners, They can't afford
Speaker:to pay someone else to do it, or they don't have a marketing budget.
Speaker:And when you can't afford to do it, you really need to learn how to do it
Speaker:yourself, but you need the resources and the technology and platforms
Speaker:to, make it so simple and fun.
Speaker:Even that, that you want to spend time.
Speaker:You want to allocate like that one or two hours on your calendar and say,
Speaker:I'm going to work on my social media posts and, like the example you shared,
Speaker:like that was for like a Google post.
Speaker:And I'm like, well, I never even thought about putting emojis in a Google post.
Speaker:Like that's mine.
Speaker:Yeah.
Speaker:And it's just those little things that can really help you out and
Speaker:make it not only more delightful, but just simpler and more powerful.
Speaker:So one of the things we always have something crazy being built behind
Speaker:the scenes as our special project.
Speaker:So one of the things that we have currently being built, which
Speaker:is very crazy is an augmented reality version of the platform.
Speaker:So you can literally have your.
Speaker:But the w you know, before you, and you can see visually what contents about to
Speaker:go out, what content is ready to go out, what content is sitting in your library.
Speaker:And if you think any of these posts should be going out immediately,
Speaker:well, then you just tap on the post before you, and you can say fired
Speaker:off to Instagram, and then you go to Instagram and it's already there,
Speaker:or Facebook and Twitter and whatnot.
Speaker:So the point is how can we help those small business owners?
Speaker:And this is an augmented reality version, obviously for you, for your listeners.
Speaker:The point is, how can we help.
Speaker:Business owner who's stuck at home.
Speaker:Quarantine, has a different way of working today.
Speaker:How can we allow their sphere of work to become very, very fun and also
Speaker:do a screen share with your client.
Speaker:They're going to be blown away that you get there.
Speaker:You'll be able to show an augmented reality, how the campaign's been going,
Speaker:what posts have gone out like a visual timeline and you can literally just
Speaker:walk around and say, Hey client, Hey.
Speaker:This is what I've done in the last few weeks.
Speaker:And this is the content there, and this is what's coming out in the future.
Speaker:If you don't like it, we can just tap on the X and deleted and then tap on
Speaker:it and have a schedule immediately.
Speaker:It's just a different way of, visualizing metrics and how well we're doing as.
Speaker:Yeah.
Speaker:And I have to say, Arjun just showed me that and it was actually mind blowing.
Speaker:I was impressed.
Speaker:It looks so cool.
Speaker:And on top of it, is it correct that post can be scheduled
Speaker:in advance even on Instagram
Speaker:so long as you have a business profile on Instagram, because there
Speaker:are different versions of Instagram.
Speaker:You can have a personal profile and then a professional profile, which subdivides
Speaker:into a creator and a business profile.
Speaker:So you want to have a professional business profile.
Speaker:And as long as you do that, feed posts are fully.
Speaker:So long as they are one-to-one ratio or four to five ratio in size
Speaker:stories are still semi-automated.
Speaker:I'm sure at some point Instagram is going to open up the entire
Speaker:platform to be automated.
Speaker:But like I said, these platforms are making sure that
Speaker:you are at the core of it.
Speaker:You're creating the content you're suggesting and whatnot,
Speaker:and, there, there's definitely going to be a day where, you have.
Speaker:Technology to prevent full automation.
Speaker:And so in our platform, for example, because we know Twitter, doesn't like
Speaker:similar content or duplicated content coming out, we are the only ones.
Speaker:And we filed a ponder on those that tells you how similar is your content,
Speaker:so that you don't shoot yourself in the foot going , scheduling again to Twitter.
Speaker:And those are those little piece of technology that saves so much
Speaker:headache for that small business owner.
Speaker:Okay, amazing.
Speaker:And what about if Put some posts out there and we want to reshare
Speaker:that post, a few weeks later.
Speaker:Is there a button to do that?
Speaker:Yeah, absolutely.
Speaker:So we have a concept called a library and we have a categorized
Speaker:categorization systems that essentially, when you go into a library, you say
Speaker:this is going to be my blog posts.
Speaker:These are going to be any motivational content is going to
Speaker:be content for my Facebook group.
Speaker:And we have about 50 pieces of content give or take in our Facebook
Speaker:category, Facebook group category con for our group called content masters.
Speaker:And we just reshare it.
Speaker:Piece of the content again and again, some of it is about how to use the platform.
Speaker:So it is about, tips for small businesses.
Speaker:You know, some of them are motivational quotes and so yes, when you click on
Speaker:the post itself, you have an option.
Speaker:Do you want to send it off immediately or ahead of time?
Speaker:And then that, and they can come back to do.
Speaker:I mean, that is an amazing feature because it saves so much time.
Speaker:, let's go back to talk about blogging for a moment, because I love to talk about that.
Speaker:Creating content is so important nowadays.
Speaker:And one of the best ways to create content is through blog posts.
Speaker:So like when we create blog posts for clients, like I have a whole
Speaker:content team, they write specifically for different practice niches.
Speaker:Like if I have lawyers.
Speaker:We have content writers that are former lawyers or paralegals, or
Speaker:they have a degree in journalism and, whenever we're creating all this
Speaker:content, I'm creating it strategic.
Speaker:For SEO purposes, search engine optimization so that it has the
Speaker:ability to rank on page one of Google.
Speaker:And when we create this content, we also want to share it on social media.
Speaker:But if I've been creating content for someone for a while, Like the same article
Speaker:can be shared over a period of time, again, and I think it's really important.
Speaker:Like this makes a process so easy.
Speaker:I'm actually blown away by even what I've heard so far, that this
Speaker:is only, and you can say what the low prices in case it changes.
Speaker:And I don't want to say the wrong thing because it's like blows my
Speaker:mind, why you would offer this.
Speaker:So Mega cost-effectively, , because you're literally being such a nice
Speaker:entrepreneur, like you're totally sharing and caring because I know how much
Speaker:other platforms cost and I'm going to be honest with the audience right now.
Speaker:They don't even do one fourth of what, how long will he does, do any of these.
Speaker:Oh, and, and again, we have a lot of respect for our competitors, but if
Speaker:you take a look at them, especially the biggest ones in the, in the
Speaker:industry, they're all about enterprise.
Speaker:They're all about focusing on enterprise.
Speaker:They don't even care where they got started, which was
Speaker:SMB or small businesses.
Speaker:And one of our biggest competitors, they grew from a billion dollars in market
Speaker:cap to nearly 6 billion, you know, six X over the last, year and a half or so.
Speaker:And that was because digital marketing became such a big topic.
Speaker:But when you think of T take a look at their prices to Europe, Exorbitant prices
Speaker:capabilities one 10th of what we can do.
Speaker:So like, to your point, if you're doing a lot of content marketing,
Speaker:obviously I'm sharing my screen now for, for your listeners who are tuning
Speaker:in, all I'm going to do is pace in an article like the one about emojis.
Speaker:And what you'll notice is that it actually will read the article
Speaker:for me so that I can come up with something thought provoking a quote.
Speaker:It gives me a series of quotes, you know, I can throw.
Speaker:And then at the end of it, I can also throw in a couple of hashtags that were
Speaker:generated based on the article itself.
Speaker:Now, if I want to summarize the article, all I have to do is
Speaker:pace in the article, a URL or a paragraph from the article itself.
Speaker:And then what we'll do is actually read the entire article for me and
Speaker:say, okay, this is what we think would be a good synopsis or could
Speaker:summary of the entire article.
Speaker:And then throw that into your social media posts.
Speaker:So now you have a capability of having your best friend, obviously
Speaker:the theme of a dog here, and it will automatically suggest content for
Speaker:you and throw that in here as well.
Speaker:So the point is at the end of the day, if all of these pieces of technologies can
Speaker:help you out so easily, then just click, click, click, and you're good to go.
Speaker:Now on top of that, it's also giving you emoji recommendations.
Speaker:As you can see here, if I want to pull in the articles image, just
Speaker:throw that image in here and it'll get the image for me as well.
Speaker:And I can throw that in here.
Speaker:And then based off that image, it'll find more hashtags, more emojis as well.
Speaker:And that's it.
Speaker:Click, click, click, and you're good.
Speaker:Oh my God.
Speaker:That's absolutely amazing.
Speaker:I love that because I mean, it takes the work out of it.
Speaker:It takes the thought process out of it.
Speaker:Then if you want to edit it a little bit, you can go in and edit it and
Speaker:I have a lot of respect for small businesses because I've worked with
Speaker:them for many years and , sometimes it's a struggle, especially.
Speaker:With what we've gone through with the pandemic, it's hard.
Speaker:Right?
Speaker:And they don't have a lot of budget, but they do need to grow.
Speaker:They need, they definitely need to be active on social media and this
Speaker:makes it like such a seamless process.
Speaker:So I love that here's the binder, the summary, which I didn't
Speaker:actually add into the post.
Speaker:Emojis have come a long way since they were created in 1980s.
Speaker:But they're still very much part of our daily lives.
Speaker:And I can throw that in.
Speaker:And have a synopsis plus a quote.
Speaker:And I'm good to go.
Speaker:That is so cool.
Speaker:A little bit of history right there.
Speaker:ma.
Speaker:Brain is going off and like ideas right now.
Speaker:And I'm a podcaster and I, teach other people how to launch their
Speaker:own podcasts and help them get launched and stuff like that.
Speaker:And I do a lot of rooms on podcasting and I also do a lot of rooms on podcasts
Speaker:marketing, because I always tell people like you can't just launch a podcast.
Speaker:And expect to get a ton of traffic.
Speaker:It's really important that you have a strategic marketing
Speaker:plan to promote your episodes.
Speaker:Right?
Speaker:So I am like having all of these light bulbs go off on how maybe podcasters
Speaker:can use the movie, even , if they take their show notes and they put them into
Speaker:like a document and then now that's the link and it's going to formulate, Hey,
Speaker:maybe this can be, you know, the topic.
Speaker:And especially , it can pick up different, things that might make a good quote.
Speaker:Right.
Speaker:And when you have a podcast episode, You want to share it multiple times.
Speaker:, quotes, or something that the person said that was really, tremendous
Speaker:value that should be shared.
Speaker:And I think this takes the whole, process out of doing
Speaker:it manually, doing it manually.
Speaker:I can take a lot of work.
Speaker:It can take a lot of time because some podcasts episodes are an hour long.
Speaker:And if you listened to them manually, which sometimes, , people have to do
Speaker:to edit them the right way, edit them when you need detailed show notes,
Speaker:you know, you do have to listen to it because you have to get the context
Speaker:of the words and then you have to be able to convey what's, the important,
Speaker:like the questions, the answers in a.
Speaker:Blog format, that's easy and consumable for the audience.
Speaker:So I'd love that, but I'd love to hear your thoughts.
Speaker:And if you have any specific ideas on how podcasters can use hallelujah.
Speaker:Well, this actually goes into the other thing we were talking before
Speaker:the show, which is social audio marketing and smart speaker marketing.
Speaker:And, and like I said we realized that social media is like the lowest
Speaker:hanging fruit and has to be perfected.
Speaker:It has to be intelligent and then blogging after that.
Speaker:But one of the things that we realized last year is that there's
Speaker:just so many smart speakers.
Speaker:I mean, I have to be next to them.
Speaker:I have actually three next to me.
Speaker:I have 11 in my house, but the point is that there are so many around the world.
Speaker:They're nearly half a billion that an ecosystem like this one.
Speaker:And I'm about to show you just doesn't, isn't easy to access for small businesses.
Speaker:So you're seeing a typical living room scene where there's a fire TV.
Speaker:There's a couple of smaller speakers in the living room, right?
Speaker:The only apps you see on the top left are the YouTubes and the
Speaker:Netflix and the Hulu's of the world.
Speaker:But we know that there are so many, there are hundreds of millions of
Speaker:devices called smart speakers and smart speaker marketing is on the rise.
Speaker:So then why are we not at the core of it like podcasters or coffee shops?
Speaker:So this is actually a video demo that I always, you know, show, which is an
Speaker:example of my living room in New York.
Speaker:And again, all the apps you see here are multibillion-dollar broadcasting apps, but
Speaker:you don't see Joe coffee shop on there, or you don't see dimples, marketing,
Speaker:mesmerizing tips and tricks on here.
Speaker:And it's because it's very, very expensive to create an app or a skill
Speaker:for these devices and then have the infrastructure and the, the ability to
Speaker:broadcast have advertising or links and things like it just very, very difficult.
Speaker:So what we did is that.
Speaker:Why don't we actually start working with the Alexa team and make it so
Speaker:simple that you and I can create an app or a scale in two seconds.
Speaker:So all you have to do is tell us your title while the app or
Speaker:skill the background, the colors, the logos, all of that stuff.
Speaker:And then once Amazon approves you, this is a skill that we, we got approved for.
Speaker:Hello, Wolfie.
Speaker:And then you can start, you can be like, Hey, this is simple.
Speaker:This is the one-on-ones on a Monday on how to get the maximum out of
Speaker:clubhouse in terms of marketing.
Speaker:And if you want to learn more, click on the link to the left on
Speaker:your television or your smart.
Speaker:And join my two-day masterclass, where me and Gary Vaynerchuck are
Speaker:going to show you exactly how to blow away your audience on social audio.
Speaker:Well then guess what?
Speaker:The customer can click on the link and go to your website in this case,
Speaker:it's hello, Wolfie and subscribe, or buy and convert and, sign up
Speaker:what they, whatever they want to do.
Speaker:But this is happening on the television.
Speaker:Now it works really well on the smart speakers as well.
Speaker:The one that.
Speaker:Touch friendly.
Speaker:They're called echo shows.
Speaker:They're all a lot of different variations, but the point is, you can tap your
Speaker:way through, you can buy on the speaker and it just made it so simple to, to be
Speaker:able to get directly to that customer.
Speaker:Now it's we call it DTC broadcasting direct to consumer broadcasting.
Speaker:Okay.
Speaker:And now I am like totally blown away like Mike girl.
Speaker:Honestly, , and the thing is I am actually an educated consumer.
Speaker:About Alexa skills and all that, because I do have a client
Speaker:that has some very prominent podcasts and that's what they do.
Speaker:And that's what they talk about.
Speaker:And they even do like once a day, , releases about Alexa
Speaker:skills and how to build different skills for different things.
Speaker:Now, I haven't dived into building any of my own skills, but what
Speaker:you just laid out right there.
Speaker:I'm like, okay, sign me up.
Speaker:Where do I get the information?
Speaker:Is there a video to watch to learn how to do this stuff?
Speaker:How do we know.
Speaker:Because I'm like that is cutting edge technology And that's what we say on our
Speaker:sales calls is that we want the customer at the center of not only the content
Speaker:creation when it comes to using the platform, but when it comes to building
Speaker:our company from the very beginning, we said, equity crowd funding should
Speaker:be, are a part of our business model.
Speaker:And we haven't, you may have spoken about this on clubhouse a few times.
Speaker:The reason why equity crowdfunding is a part of our business model is because
Speaker:not only can the dimples of the world.
Speaker:By our software for 49, a year, 99, a year, up to 49 a year,
Speaker:depending on what plan you want.
Speaker:But then you can invest in the company as low as a hundred bucks, get
Speaker:ownership and have a, you know, have a sense of ownership in the company
Speaker:because you have a promise to shares.
Speaker:And then if you become an affiliate, you potentially could make a little
Speaker:bit or all of that investment back and still have the upside.
Speaker:So eventually as we scale and we grow, we've already tripled our
Speaker:valuation in the last few years.
Speaker:You can also win right alongside us.
Speaker:Now, I don't know any of our competitors that give shares away or
Speaker:give, mentorship and coaching calls.
Speaker:If you have that baked into our product or really care about where the small business
Speaker:owner is coming from, because they don't have a degree in this field, we take those
Speaker:or a Facebook group to listen to them.
Speaker:We take all of those little touch points very seriously.
Speaker:So obviously if you want to learn more, go to dot com slash hello Wolfie, and
Speaker:anyone can invest as low as a hundred.
Speaker:And I will add that link in the show notes, but I mean,
Speaker:I think it's amazing though.
Speaker:You put so much thought into how you run your business and what
Speaker:you offer because you're right.
Speaker:I went on the website, I saw that.
Speaker:And I haven't seen anyone else, that I know of do that.
Speaker:And I think that's impressive because you really are making the community a part of
Speaker:what you're creating and you're bringing them in as a community to be inclusive.
Speaker:And you're asking for their feedback and you're also.
Speaker:Going above and beyond to really onboard them and coach them.
Speaker:Because when I look on your website, you know, people can schedule a demo.
Speaker:So if they're like overwhelmed by social media, which a lot of maybe small
Speaker:business owners are, you know, they can schedule a demo and they can get an entire
Speaker:walkthrough and they'll understand what the capabilities are of hello, Wolfie
Speaker:and what it can do and how they can use.
Speaker:Specifically also, for their unique needs, because there's so many
Speaker:different functions and, features of it, but they just need to figure out
Speaker:what's gonna work best for, for their business model and their business.
Speaker:Right.
Speaker:So, let's talk about those.
Speaker:What are some of the platforms that are integrated within that they can share
Speaker:to on social media, which platforms are.
Speaker:So Twitter, Facebook, LinkedIn, Instagram there are like the, the
Speaker:core and Tik TOK are the core social media integrations that are currently
Speaker:available and all the roadmap is actually right in our settings page so that our
Speaker:customers can see what we're working on.
Speaker:What is further along in terms of development and also integrations
Speaker:like Snipley or a wave video.
Speaker:Those are coming down the road as well.
Speaker:So.
Speaker:And it's not just the social media side.
Speaker:We have Shopify on the, in the works as well.
Speaker:So you can automate your blog posts there.
Speaker:And then as far as entertainment's concern, obviously Alexa capabilities
Speaker:are already there, but then we're thinking about doing YouTube Twitch.
Speaker:We're seeing a lot of people who are also in clubhouse.
Speaker:They they're also Twitch influencers.
Speaker:So creating a little module on their profiles, where they can sell
Speaker:and schedule content is going to be very, very important for them.
Speaker:Google my business just came out a couple of months ago in our platform as well.
Speaker:So we're listening to our customers and clients.
Speaker:My whole, my whole motto is do 90% of your spend 90% of your time, or,
Speaker:resources and things, really well.
Speaker:Like social media, for example, and then 10% or 15% of your time and things that
Speaker:have, you know, moonshots essentially.
Speaker:And that's where Alexa came out.
Speaker:That's where our Google Chrome extension came out of.
Speaker:The augmented reality application is in that we have a couple
Speaker:of other things as well.
Speaker:So that's how we divvy up our resources and continues to listen.
Speaker:That is really exciting.
Speaker:I'm curious to know, building this out and just, presenting your concept to
Speaker:investors and you know, when you're trying to raise money and letters of, of the, I
Speaker:guess, objections that you got, that you had to overcome to get to where you are.
Speaker:Yeah, it's a, it's funny, no matter how much money you're making month
Speaker:over month, there's, there's always an investor or two that wants more.
Speaker:But And at the end of the day, we're looking for investors who have conviction.
Speaker:They are able to write checks.
Speaker:They actually want to write checks.
Speaker:And, and they want to be part of something that is just categorically different.
Speaker:And we've been very blessed to see raised nearly 1.3 million so far in funding, more
Speaker:than well over half of that came through.
Speaker:The public markets, who are our customers and through equity crowdfunding.
Speaker:So we're very proud of that.
Speaker:And I think that's going to be the way we continue doing things,
Speaker:letting our customers invest, letting them be the biggest voices.
Speaker:But we were very fortunate to have a couple of funds invested, a
Speaker:couple of angel investors as well.
Speaker:And the constantly we're always asked, you know, how fast can you grow?
Speaker:How can I add more fuel to the flame?
Speaker:And we're telling them we're already up.
Speaker:I think it was 63% month over month.
Speaker:63.7% month over month as a pride.
Speaker:Now the second, cause we got a few hundred dollars in sales while I was
Speaker:on the call or I'm on this podcast.
Speaker:And so that's what we're looking for is, how do we tell
Speaker:investors that this is working?
Speaker:We need more capital to make it work even faster and then
Speaker:reduce the timeline for success.
Speaker:Yeah.
Speaker:Sometimes you need more con commitment or conviction than, than others.
Speaker:I think that's a great formula though.
Speaker:And congrats on that.
Speaker:Because that is huge for some, startups, like it's even hard to,
Speaker:to get the funding, but I think when you come up with a concept that's
Speaker:unique and it can help so many people
Speaker:ears are listening.
Speaker:You know, people are more receptive to that.
Speaker:But what I mean, I just think if you've done all of this and the amount
Speaker:of time that you have, I can't wait to see like where Helen Wolfie is
Speaker:going to be like 12 months from now.
Speaker:Like it's going to be on steroids.
Speaker:Like it's going to be a whole other level.
Speaker:It, is it for people to sign up?
Speaker:I mean, the lowest plan is in our funnels is 49 for the year, but really if you're
Speaker:a small business owner or if you to do a lot of things on LinkedIn, you
Speaker:really want to get the 99 for the year.
Speaker:But again, it's like an expensive reserved Starbucks coffee a month
Speaker:and it'll do all of your stuff.
Speaker:Your social, your blog, your smart.
Speaker:So your social audio smart speaker marketing.
Speaker:But we want to keep it low because a lot of our customers, are trying
Speaker:to recover from the pandemic.
Speaker:They are choosing between this solution and food or a bill or two.
Speaker:And so we know small business around the world, which is 70% of major economies.
Speaker:They need to be given a chance.
Speaker:They need to be given a sense of hope.
Speaker:And so we're keeping our prices low.
Speaker:And then on the other hand, from a business model standpoint, You know,
Speaker:in addition to the equity crowdfunding, allowing them to be shareholders, we
Speaker:want to make sure that they can really, turn around their businesses, start
Speaker:a business, make a self-sustainable level, residual income or main
Speaker:source of income for themselves.
Speaker:And a lot of our age, our customers are actually agencies or there are podcasts
Speaker:who launched their podcast relatively early on in the last few months.
Speaker:And they just looking to make it, they're looking to make it on or on
Speaker:work from home and remotely and things.
Speaker:Yeah, I get that.
Speaker:You should actually, I don't know if you've heard of, I mean, I know CNN
Speaker:clubhouse, I don't know if you've heard of the new wisdom app, but there's
Speaker:another audio game player you should actually come in do a room, join
Speaker:me as a guest in one of my rooms because I do a lot on podcasting and
Speaker:then, because it's a replay, they can actually listen to the whole thing.
Speaker:And, by then what I'll do is I'll actually sign up.
Speaker:For it.
Speaker:So then I can test it out myself and then virtual hugs, and then
Speaker:I'll give ideas, I'll give actual strategies, like marketing strategies
Speaker:of how podcasters can use it.
Speaker:Yeah.
Speaker:Cause they always listen when I do rooms on that kind of stuff.
Speaker:So I think that would be, that'd be great.
Speaker:We'll have to get that going too, yeah, absolutely.
Speaker:You've put together a really stellar, technology and, , for managing social
Speaker:media and I'm going to ask just because I know what the answer is, but I'm going to
Speaker:ask anyway, I'm pretty sure that this just replaces any other social media platforms
Speaker:that they were using before, like buffer you know, it's, it's interesting.
Speaker:Yeah.
Speaker:So we, we actually, so we know a lot of the founders that you mentioning
Speaker:the founders of the companies you were mentioning you know, it just
Speaker:happened to be, the community was so small that I ended up pitching to them
Speaker:or asking for advice at some point.
Speaker:So we've actually partnered with, as an integration partner with Ryan,
Speaker:who's the founder of Hootsuite.
Speaker:And so we're the only competitor slash co-creating partner in his app store.
Speaker:I told him, Hey, a lot of your customers asking, can they use
Speaker:hello, Wolfie on top of Hootsuite?
Speaker:Because they do a great job in analytics.
Speaker:They do a great job at streams, but we do a great job in other fields
Speaker:and other distribution channels.
Speaker:Right.
Speaker:And so we actually, think of them as a co-creating partner.
Speaker:Now, other companies like sprout and buffer and whatnot, they continue going
Speaker:we're down there doing the same thing that they've been doing for a very long time.
Speaker:Good on them.
Speaker:They have a, in some cases, a multi-billion dollar business, but
Speaker:where we are going to be in five years is going to be very different from
Speaker:where these companies are going down.
Speaker:Yeah, for sure.
Speaker:But one of the things I did want to mention is a lot of our customers
Speaker:tend to be women led businesses.
Speaker:And so we're trying to figure out if your listeners , have any advice or tips.
Speaker:We are trying to figure out how do we reach more women led businesses.
Speaker:Women led enterprises that are, in the social media side
Speaker:of, they need social media help.
Speaker:So a lot of our businesses tend to be podcast.
Speaker:On our platform, they also tend to be coaches or direct
Speaker:sellers, real estate agents.
Speaker:These are people literally who are like carving out incomes for themselves.
Speaker:They're all entrepreneurial.
Speaker:But we're, you know, if you have any advice on that, we're
Speaker:always looking for feedback.
Speaker:I do.
Speaker:I do have a couple of things that come to mind is one, women are hanging out on.
Speaker:Because it's very visual, it's about food, cooking travel.
Speaker:So I think that's where you're going to find an untapped audience, because
Speaker:I mean, everyone's on Instagram, right.
Speaker:But Pinterest is also a crazy search engine where it can
Speaker:rank your post really high.
Speaker:And literally what I do in.
Speaker:A dollar a day strategy to promote something.
Speaker:And I get thousands of views, which is so cost-effective compared to
Speaker:doing something on Facebook ads.
Speaker:So Pinterest, like if you set up a Pinterest account and if you have
Speaker:blog posts, which I'm sure you guys do that you've written on your website.
Speaker:You can create, what's called an idea of pen and that's like the visual,
Speaker:and you can create that in canva.com,
Speaker:and then you can share links to different articles and you can even share different
Speaker:links to like, if you have videos that you want to share are little clips, even
Speaker:podcasts, episodes that you've been on.
Speaker:The other question, I guess I have for you, which comes to mind, which I think
Speaker:would really amazingly work in terms of reaching your target audiences.
Speaker:Do you have your own podcast?
Speaker:We have a, not a podcast per se, but we have a show called content masters, and
Speaker:we do live sessions in our Facebook group.
Speaker:We try to keep it very exclusive because then it allows our customers to
Speaker:come on and say, Hey, this is dimple.
Speaker:I have something to talk about.
Speaker:The veterans, , chamber of commerce and how we can help other veterans
Speaker:started their businesses with social media at the core of it.
Speaker:Or we have, we actually have one.
Speaker:Very sweet customer Edgar from life for paws.com.
Speaker:And he literally came to all of our networking calls and it has
Speaker:been coming to all our networking calls for the last few weeks.
Speaker:And he started with a Shopify store and every single week he'd built it up.
Speaker:And now he's at a point where he's scaling so fast that he's not only doing really
Speaker:well on the social media automation side, but he needs introductions
Speaker:to investors and things like that.
Speaker:So it's like those stories we'd love captivating.
Speaker:So we just go live using streamers in our Facebook groups.
Speaker:Yeah.
Speaker:Do you ever, maybe I think it would be really cool if you did a podcast about.
Speaker:Okay.
Speaker:And I will help you launch it, but you should do a podcast about
Speaker:emojis because it ties in and it's directly related to your product.
Speaker:And then people would totally love watching that.
Speaker:And you can have different stories about emojis and the emotional.
Speaker:They you know, convey and maybe how even emojis, people can misunderstand certain
Speaker:emojis and which ones people get confused.
Speaker:I don't know what purple hearts mean versus the difference
Speaker:between that and a red heart.
Speaker:I mean, I'm not 21.
Speaker:Right.
Speaker:But, you know, I think it would be such a fun and entertaining show.
Speaker:That would be amazing.
Speaker:So it's so funny, you mentioned that.
Speaker:From a couple of years ago when I was on Tinder one of the matches, one of the
Speaker:girls I mashed, but she actually said you're going to be, you're the emoji king.
Speaker:And I have a screenshot of this from years ago, like back in college,
Speaker:early days in college from Tinder.
Speaker:And it's so funny because now I actually have the official patent around this
Speaker:capability called the emoji recommendation system, which is funny in and of itself.
Speaker:But more importantly, when we do the shows, the content masters.
Speaker:You can actually see in the introduction, we have a ton of
Speaker:emojis that we talk about because it just drives a lot of engagement.
Speaker:Emoji, social media marketing.
Speaker:So here's some ideas for you.
Speaker:You can get the emoji king.com if it's available.
Speaker:And so this is not live yet.
Speaker:Go ahead and buy that domain before everyone hears the podcast episode.
Speaker:And then they go and try to steal my idea that I just gave you.
Speaker:Are you kidding?
Speaker:We'll call it emoji social media marketing.
Speaker:Even if you're not sure if you want to do it, just go get the domain
Speaker:from name, cheaper, Bluehost.
Speaker:'cause one day you might decide to do a show.
Speaker:And the thing is your show doesn't have to be super long.
Speaker:You could do episodes once a week that are just like five to 10 minutes.
Speaker:You talk about different emojis.
Speaker:I mean, how many emojis did you tell me you have like over
Speaker:that people can use in hello?
Speaker:A little bit.
Speaker:There are a lot.
Speaker:Yeah.
Speaker:I mean, officially, according to unit Cove, which is like the FDA of text-based
Speaker:communication they're over 3000.
Speaker:I think that show would be a big hit.
Speaker:I would live.
Speaker:I would listen.
Speaker:Yeah.
Speaker:You asked her advice.
Speaker:I gave you some, I gave you some tips.
Speaker:All right.
Speaker:So we're down to the last few minutes.
Speaker:I know you got to jump off here.
Speaker:So, you know, quick question is where do you see the future of AI?
Speaker:A lot of founders in the tech industry will, or I guess in venture capital,
Speaker:people will say the same thing as that.
Speaker:They'll give you a very technical answer and they'll give you a very
Speaker:like feature product, rich answer.
Speaker:But for me, it's, it's an augmentation.
Speaker:It's an augmentation to what you could do in a week, but you can get it done
Speaker:in two minutes so that you have time to do what you would have done in a
Speaker:year in that week's worth of time.
Speaker:Right.
Speaker:And then you can just perpetually do better.
Speaker:beep beep out of your competition and just win at being a small business owner.
Speaker:So I think that's where all of the technology has to, kind of converge.
Speaker:Now there's a style of this debate that we can have from an ethical perspective.
Speaker:There's a side of this debate we can have from an automation perspective, to what
Speaker:extent is too much automation too much and, and whatnot, but at the end of the
Speaker:day, so long as it helps to have business owner do more, faster and cheaper and
Speaker:just be delighted, just have a lot of fun.
Speaker:I think AI , will be a winner.
Speaker:Anything short of that?
Speaker:It will, it'll be all this contested.
Speaker:Yeah, I look forward to it.
Speaker:And I got another idea.
Speaker:So whether you decide to do that podcast or not, I'd love to have you
Speaker:back as a guest to do an episode.
Speaker:So whenever you're down for that, you know, that's going to be a really fun
Speaker:episode and I'll try to do my whole.
Speaker:So I'm a little bit more before we did that one, but I think that would be fun.
Speaker:And this way, you know what, like we can see how that episode does and if it
Speaker:does really well, like I'll come to you and I'll say, you know what, Arjun, you
Speaker:really probably should do that show before someone else the idea, go get your dope.
Speaker:So you said emoji king.com.
Speaker:Yeah, because you said you were called the emoji king, right?
Speaker:So it looks like the emoji king doc emoji king is actually taken in 2016,
Speaker:but emoji king.net is available and.io.
Speaker:So maybe I'll grab those two.
Speaker:You should get the IO, just do it under a.and.co to cool.
Speaker:Yeah.
Speaker:Yeah.
Speaker:And just make sure it's not trademarked.
Speaker:And then Hey, go for it.
Speaker:So how can people get ahold of you?
Speaker:What's the best way for people to reach out or how do they
Speaker:get their demo of hello?
Speaker:Yeah, just go to hell wolfie.com.
Speaker:It's H E L L O w O F y.com.
Speaker:And my email's on there.
Speaker:My phone is on there.
Speaker:Like I have all my information's on there.
Speaker:And just tell us a little bit about your small business, your underdog,
Speaker:small business and how we can help you.
Speaker:If there are certain features you want us to add into the marketing
Speaker:platform, there are certain things you like us to do for you.
Speaker:And obviously join our Facebook group as well, because that's
Speaker:where all the feedback is going in.
Speaker:And other people can say.
Speaker:I agree with that, or maybe we should do it this way.
Speaker:And then that itself has a direct impact on our roadmap.
Speaker:And then last but not least, if you consider investing in the company, as
Speaker:we scale, we want to make sure all our underdogs are scaling with us as well.
Speaker:So we raised about 26,000 so far as of this recording, but we're, obviously
Speaker:trying to get to the next level, which is 50 K the next level, which is a hundred K.
Speaker:So anyone can become a shareholder.
Speaker:And then those will give you certain perks into hello, Wolfie.
Speaker:And what is the name of the Facebook group?
Speaker:Again?
Speaker:Content masters by hello Wolfie.
Speaker:Okay, perfect.
Speaker:I will link it in the show notes for everyone who is tuning in, this
Speaker:was such a delight to have you on the mesmerizing marketing podcast.
Speaker:And who knows, like pretty soon you'll have your own podcast.
Speaker:I can't wait.
Speaker:Cause I love to inspire people to launch their own show.
Speaker:I do have a one day launch or podcasts bootcamp coming up in November.
Speaker:So if you want.
Speaker:We are there to do that.
Speaker:And we've got to get you for a room on wisdom one of these days.
Speaker:I followed you on Instagram.
Speaker:So follow me back there because I don't know if you have time to read your emails.
Speaker:Cause I noticed the same email address I have is the same one
Speaker:that's on the company website.
Speaker:So you probably have hundreds of emails a day.
Speaker:We do, but I respond to all of them.
Speaker:In fact, I learned this from a very well-known entrepreneur.
Speaker:Who's his name is sir Martin Sorrell.
Speaker:And so.
Speaker:He built the largest holding company of agencies in the world WPP.
Speaker:And so till this day, if you email him, he'll respond to you within a couple of
Speaker:minutes or a couple of hours, and it's astonishing, like how fast he responds.
Speaker:So I take that very seriously.
Speaker:That is amazing.
Speaker:See, that just shows me that you have integrity and it's a
Speaker:different way of running a business.
Speaker:Right?
Speaker:I think those things.
Speaker:A lot.
Speaker:I mean, if you're going to put an email address there for the public, then yeah.
Speaker:You should respond.
Speaker:Right.
Speaker:But then a lot of businesses just don't do that.
Speaker:They don't want, we do the same thing in our Facebook group as well.
Speaker:Like if you come in and say, Hey, I'm having some issues with this, or, Hey,
Speaker:this is a great feature I want to request.
Speaker:You will actually see again for your viewers who are joining the group.
Speaker:You'll see actually me.
Speaker:A bedroom background, a garden background, the backyard central park, me with my
Speaker:dog, walking around, I'm responding and saying, Hey, dimple, I love that feedback.
Speaker:And I'm going to add it to the roadmap or I'm so sorry that happened to you.
Speaker:I'm going to make sure that we escalate this and it doesn't matter because
Speaker:the other thing we learned from last year is that it doesn't matter.
Speaker:What's in your background.
Speaker:It doesn't matter the dog noises or birds chirping and whatnot so
Speaker:long as you're moving forward.
Speaker:And I think that habit or that approaches has, is going to stay.
Speaker:And so we just take videos and respond to.
Speaker:Oh, my God.
Speaker:I love that.
Speaker:That is amazing.
Speaker:You are so modern and you're doing everything in a very innovative
Speaker:way, which I absolutely love.
Speaker:And I hope to see you again on my podcast for the next show, and we'll
Speaker:definitely do a segment on wisdom.
Speaker:So thank you for being here, right?
Speaker:Virtual hugs from New York back to you.
Speaker:Thank you for listening to the mesmerizing marketing podcast.
Speaker:If you found this episode valuable, please subscribe to the show.
Speaker:So you don't ever miss an episode and also share it with your friends.
Speaker:Dimple would be so grateful.
Speaker:If you could take a minute to leave a review and visit the podcast website,
Speaker:to check out all the latest episodes.
Speaker:At www.mesmerizingmarketingpodcast.com that's www.mesmerizingmarketingpodcast.com
Speaker:and follow a dimple on clubhouse.
Speaker:Her handle is marketing expert and also join her mesmerizing marketing
Speaker:club also on clubhouse for live rooms on top marketing strategies for
Speaker:entrepreneurs and business owners who want to mesmerize their marketing.
